Digg Tries To Bring Back Inactive Users From The Dead

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Wednesday, October 6th, 2010

It looks like Digg is trying to resurrect inactive users, according to an email sent to us by a reader. Apparently Digg sent out the email to users in hopes of trying to get those who are inactive back to the site. As the email states, “Come Alive On Digg. A Lot Has Changed Since You Were Last On Digg. Resurrect Yourself.”

It could be a joke alluding to Halloween, which is just around the corner. But even if it is a play on the upcoming holiday, the image is a little morbid considering the recent course of events for Digg. Since Digg launched its new site design in August, the site has been plagued with trouble, including backlash from users, downtime and an executive shuffle. According to ComScore, Digg’s U.S. unique visitors dropped from 14.3 million in January to 8.8 million in August.

Digg’s Kevin Rose took the stage recently at TechCrunch Disrupt last week, admitting that he’s made a lot of mistakes but also seemed optimistic about future product enhancements.

Company: Digg
Website: digg.com
Launch Date: October 11, 2004
Funding: $45M

Digg is a user driven social content website. Everything on Digg is user-submitted. After you submit content, other people read your submission and “Digg” what they like best. If your story receives enough Diggs, it’s promoted to the front page for other visitors to see. Kevin Rose came up with the idea for Digg in the fall of 2004. He found programmer Owen Byrne through eLance and paid him $10/hour to develop the idea. In addition, Rose paid $99...

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