Opening Weekend: The Social Network Tops Box Office With $23 Million In Ticket Sales

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Sunday, October 3rd, 2010

This probably isn’t too surprising. The Social Network, which had received overwhelmingly positive reviews from critics, topped the box office opening weekend with $23 million in ticket sales (some of which was contributed by Facebook itself in a screening for employees on Friday).

While some analysts predicted that the film would open at $25 million, the movie’s performance is impressive. Of course, Sony’s relentless marketing campaigns and the Oscar-buzz surround the movie probably helped drive consumers to the box office.

The movie’s budget was rumored to be in range of $45 million to $52 million, and Sony is expecting The Social Network to bring in a total of $100 million.

Just for a basis of comparison, one of the largest box office opening weekends was The Dark Knight, which brought in $158 million in sales in its first weekend.

You can read our review of The Social Network here.

Photo Credit/Flickr/Eclectic

Company: Facebook
Website: facebook.com
Launch Date: February 1, 2004
IPO: NASDAQ:FB

Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

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Sony Pictures Entertainment’s operations include motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment.

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