Marissa is...every year Marissa launches something new here at TechCrunch 50 and now TechCrunch Disrupt.

And I think this year it's gonna be great. You're launching Google Music here today. Is that right? Well God...

You had said you're gonna launch Google music here.

Nope. But what we do have is, a few weeks ago, we launched Google Instant which is our new search where you actually your search is...

I must have that wrong, okay. And today we have some updates for it. So, we are launching twelve 12 new countries, including Mexico, Canada, Switzerland , the Netherlands, Austria, Ireland, Belgium, Czech Republic, Slovenia, Slovakia, and Ukraine, I think that's all twelve, and so we've got...

Brazil. Is Brazil in there? No, not Brazil. So but those are the 12 countries were launching Google Instant today. and we also have a few updates. So, I'd like to invite Jon Effrat and David Black from the Google Instant Team to show you some of the new features that are becoming part of Google Instant.

Hi. I'm John Effrat. I'm the product manager on the Google Instant Team and our goal with Google Instant is to make it faster and easier for people to find the information they are looking for.

So today, w e're excited to announce that over the next few days we'll be rolling out 2 enhancement to the Google Instant experience. First, keyboard navigation. The ability to simply navigate through the results, choose the results you want and go to it directly without having to leave the keyboard. And secondly, instant within many of the search features t hat show up in the left panel of the results page including news, video, books, blogs, discussions and updates.

And so, to give a demonstration on some of these, m y colleague David Black is gonna show.

Hi, I'm David Black their front end tech lead on Google Instant and I just like to do a quick demo of these new features.

Can we get the demo up? On screen demo. All right. Great. So I heard MC Hammer was awesome last night. So, let's just start out with that. So, I type MC H, Google Instant does it's thing, I'm seeing So, let's just start out with that. So, I type MC H, Google Instant does it's thing, I'm seeing results already. But now, I'm gonna do something a little different. I'm just gonna hit down and enter to select the f irst completion. And now you notice I have a visible arrow next to the first result here. This is our keyboard navigation indicator. I can just use the up and down the arrow keys on my keyboard to scroll through all the results and just hit enter at anytime to go to any particular results that I want, really fast. I'm actually just hitting videos of MC Hammer, so I'm just gonna hit enter here on video mode. Now here I'm in video mode. I still have my little arrow here but you know, I think I'm gonna refine my query a bit. I'm really interested in just seeing his famous dance moves. So rather than click into the search box In this you know you're gonna continue to not touch the mouse, so just gonna type dance and it automatically puts focus back in that search box and I get result as I type. So again, I hit enter to put the focus back to the results. I hit this arrow down and hit enter and whatever I think is cool All right. Back to you David. Thank you David. So as mention this is gonna be rolloing out over the next few days. Everywhere Google Instant is available and will be continued to roll out Google Instant more internationally and continue to enhance in other ways. So stay tuned for more Cool. Thanks.

Thanks very much guys. You launched Google Instant. It was great.

Thank you. I wish that it probably has no index yet but you've got to see this video of my co-editor Erick go dancing wasted last night at the added with the MC Hammer.

So, I don't know. Have you confirmed how much?

How much he drink?

No, how much? 20 ?

Oh, I get it. See, Kevin Rose have exactly the same thing, you know. Can you tell him that how ironic that you're actually reporting speculation on your acquisition price? Anyway, congratulations... Do you think it was a little weird to go climb Kilimanjaro instead of Everest? Like what's up with that?

You can walk at Kilimanjaro. You don't have to climb. You don't need oxygen neither.

It just seems like, you know, you are a fairly ambitious human being. And why go up that mountain when there's a bigger mountain, right? Is Everest next?

No. I don't know how to mountain climb.

Okay, so let's talk about what you just launched here little bit. In particular, like you've done some things recently with images, image search, and with this Google Instant. And, by the way I noticed, you can't type in Google Instant. Google is evil, I mean or like it's like, no idea of what you're saying. No idea. It's kinda funny. Actually, you can't type anything as evil, I don't think. I'm sure that's not intentional but, how is that, let's talk about image search first. It's awesome. I mean, how is it, like what are you seeing usage wise, and feedback?

We'll we're really excited about the new version of image search, because it really puts a lot of focus on the images. And so we really tightened up the layout.

You could see a lot more, the images are larger. When you click through you actually get the full version of the image right there and you can see it in context in the pane behind it.

Yeah.

So, you know we've been really happy with that. And overall we've seen a nice uptick and usage. It seems like it's really helping...

like 10%, 20% ?

... users something like that.

All right. Okay. Instant search?

Yeah.

Do people like? Or is it like search wiki? You remember Search Wiki? Yeah, you never really liked it.

I hated it.

A lot of people liked it but...

I hated it the second you launched it 'til the second you killed it.

But I'm happy to say that Google Instant is more popular than Search Wiki.

Yup. We've been seeing a lot of great usage. You know, our estimation is or not now, and if you have a number test that Google Instant makes your search es 2 to 5 seconds faster. I'm not as actually really as up, you know, the math on me is I do about a hundred searches a day.

Yeah.

And over the course of a year, that's about 35 hours. So basically, lots a day of time saved, because the search is getting that much faster.

Yeah.

So, we've been really excited about it.

What is all, you know, we don't talk about this too much but you know, Yahoo did like a sort of a snarky blog post saying that they invented this and then, you know, clearly other people have dabbled on this in the past including the guy at Microsoft but is that, I mean, was there any real innovation here? Is all the hard part in scaling and how do you respond to that?

Well, certainly this scaling is difficult. But there really is some innovation here because of the predictive technology. So, when you're typing a lot of people I think have the idea around search as you type where, you know, if you type MIK, then it literally search for MIK, but that's not that useful because MIK d oesn't mean anything.

But if you're about to type Mike, we actually predict and realize that Mike is the most likely the most avid prediction and search for that. So you start to get much more meaningful results much more quickly as one of the reasons they have much time as it does because we're actually completing with the most likely being you're about to search for. S o it's just a few start like for example and now that you hit W and you're here in San Francisco you go , San Francisco weather with this one keystroke right on top of the page. And so it's because it's just search as you type, but search before you type Yeah.

But, it really is very powerful, and really innovative.

Is it roughly revenue neutral, or is that's a hurt revenue or I mean one way or the other or I mean just curious. Is that, you know?

Yeah.

I know that's on the...

I can't comment on that.

I noticed on the, yeah I know, sorry, with the keyboard shortcuts, it didn't hit the ads I mean, I can, you know, Okay I mean, I can, you know, Okay Yeah.

We're doing some new things with shortcuts. Again it's all about speed and we actually think if you can use the search through all of this page without going to the mouth. It actually saves you a lot of time

Yeah.

So, we're excited that it's really build on the notion of speed and Google Instant rip things like in the for today with keyboard shortcuts.

What's going on with Social. We've heard Eric talk about layers, and stuff like that but, what's really going on, when will it be launch. Can we see screenshots now. Tell me all about.

I mean I think we're very interested in Social and we think that Social can make a lot of our products much better.

Yeah.

So we launched Social Search last year. So and it's a whole new dimension of relevancy in search. So, you know, Google Search gives you personalized, and relevant results but, those are from across the whole web, and there is a different notion of relevancy which is, you know, what of my friends know about this topic what have they written up.

Yeah

And so there for example if you do query on New Zealand , you know, you can get not only the fast results from across the whole web, but also or your friend's travel logs and your friend reviews of this and we really think that social can add a big component to a lot of our existing products. So we're excited to bring out and build on those layers.

When? It's default. I'm not even sure what that means. Is it default yet? When does it end? It soon, so very soon something is happening, right? What's the most you pay for Twitter? I don't know. I really love Twitter, you know? It's one of the sites that I do use everyday. I'm finding that I'm getting and more of my news and updates on it, so...

You want.

I think it's great. I think it's a great site, I think it's a great team.

But what would be great is Evan Williams reported to you.

We have a lot of good friends there, so.

If Evan Williams reported you, that would be even greater, right? Would you pay 2 and a half billion dollars for Twitter? I can hardly report to Evan, but I do think that Twitter is an amazing service. So two and half billion. No problem right? Are you gonna answer any of these questions? How about Goggle Music? Let's just give her that one too. So, do you hire that.

The one you asked about. Okay, I give up. So here's the real questions, Orkit launched when? 2004? So right on through on public?

Yeah, I think it was 2000 actually it was before we went public. It was in January 2004.

And it's, sort of, it's the national social network of Brazil. Other than that, i t's not

Actually it's a social network of Brazil and India.

Right. You got that going...

So, there's 2 countries where it has been really large and really popular.

Where was the O-Fiber 06. Google also got heavy into apps and docs and things like that which really focused on Microsoft.

So, heres a question I have. You kinda, it seem like Orca throw out there, leave it, that was it, real focus on hurting Microsoft, or at least doing what you're doing apps, and I love those applications. But what if you would really focus on the Orca opportunity, 'cause it launched before anybody had even heard of Facebook .

Would we been in different world today? Instead of focusing on Microsoft so much and killing that dinosaur.

Oh my , I don't know. I think it's hard, these are all hard to say. I think we really all are, really proud of Orca. It was really amazing to see Orca pick up specially in this market. It was also really popular here in the US. But again, it was back to speed, there were so many users, the service here got really slow. One of the things we saw it was that people in Brazil we're willing to use a slower service.

Okay.

And so they stuck around, and that's why their population grew and grew and and then of course then we found a way to scale the site to really make it fast. I don't know, I do think that, you know, our competitive landscape is really interesting and obviously Microsoft remains interesting with some of their paradigms into search.

There's been a lot more focus on search. There's been more innovations in search and we think that really benefits user because we know there's a lot of competition that makes everyone better and really makes this service a lot better.

Yeah. But we also think that the social space is interesting too. I mean, you know, part of the fabric of the web and something that we're interested in. You actually answered part of it. Thank you. Will Orkut be around forever? Do you see maybe, shut it off at some point.

But right now, I mean it is sold. It's very popular there. You know, a key part of using the web in Brazil and India.

Yup.

And so we're quite happy with it. Okay. Sorry about all the forward looking questions. How is Android doing in general? Well Android just have been just on fire. We're now at over 200,000 activation today for Android. Mobile searches are at 50% already this year and the business has double year over year. But initially it's just the volume and the large numbers there. One of the things we're seeing is just the interesting ways that people use Android. So for example, wanting for searches from the Android phone is done by voice. So it's just amazing given that name just time last year, there were almost no searches done by voice. So, there's all kinds new ways, people are using phones with our turn by turn driving directions on Android loan, we actually have more than a billion miles driven. So people abuse our service to digitize more than a billion miles.

Yeah. I've switched to an iPhone for a couple of months to you know just stay relevant with the Google navigation app as well as you Google Voice App is what I missed the most.

So I wish that Apple had a better solution there. Are you worried competitively about the Windows phone command. I mean, seems like it's a pretty good phone, and is that sort of something that the team is concerned with or is Apple really the competitor then?

I mean I think that overall we really see, you know, these smartphones and these supercomputers in your pocket an opportunity because we have so many interesting services that we can deploy and especially if you understand and location and you know where a user is. You can really help provide information for a lot more relevant.

Yeah.

Being on maps, being on search. You know, or be in spontaneous So we really think that the overall, all of these cellphones in development is really are opportunity.

What, I never understood something about you, is that you. You could, and I've asked you this question almost everytime I have you on stage this isn't bad or anything but it's that you, you were number 9, 11 in Google? you were early. Very, very early you commit in 13 years now? It's been forever.

It's 11 in change. Okay. The reason a whole lot more for you to achieve there, and I always ask why have you not retired or why have you not gone on to be why have you not retired or why have you not gone on to be the CEO of another company and your answer is always that you know, the business you run now bigger that any startup you're going to go on but you're still, are you really challenged, you get up every morning and you're like, you know, "Gotta kill Facebook today, or gotta close that Twitter acquisition I mean it's just yo u know? What is it that like get you going? You know? I mean, absolutely, I think that they're still, you know, search is not a solved problem and they're still about that we can do and search, but also when you just look at what's happening overall in technology with phones, with maps and all the different ways we can help organize information and help get people relevant and interesting information. And so you know, well I'm gonna Google, my focus has change every time and you know I've been. I worked on Orchid, I worked on Gmail, iGoogle and I worked on search throughout. There's always new, fastest and new angles just because of technology is moving too fast. I think that's really one of the great things about TechCrunch Disrupt 'cause you get to see so many new ideas where technology could be heading and what's really possible.

I'm gonna ask one more question. It's the most important question and then I'm gonna ask you , if you have questions for Marissa, we actually save some time to do that a nd go ahead and line up at the microphones starting now. The Jay-Z, MC Hammer debate, are you familiar with this at all? Well, it's hard to summarize it. But, I need you to pick a side on this. So, and I know that you know the facts but j ust you know go with your gut and just say which side of this you're gonna support

Well I think it's here so I think it's Hammer.

Yeah, it's Hammer. Yeah, you had to hear it first. Marissa Mayer just said MC Hammer and JC is a total jerk.

So Yeah. No, he just randomly trashed him, like in a song or something, I don't know. But I'm with him on this 100%. So, you didn't go to the party last night. Did you? It was your party by the way.

I'm sorry but yeah, I did... Because

They paired him up with JC

And I heard that Erik put on quite a show

Amazing Erik I've already told the crowd the story. So, Eric steals a bottle of wine from the pre-dinner. Smuggled it into the bar that had free drinks, right? Smuggles it in opens the bottle of Champagne and we just found picture.

The whole team has it now, opens a bottle of champagne all over somebody in the bar. So all over the bar he is doing and then he starts drinking out of it and then later on, he actually tried to take his shirt off...because all the dancers had all their shirt off. I could dance...I could have been a dancer. And security had to be like Erik no you gotta like calm down.

And anyway, that was, I don't know where he is. There it is right there. It was epic. I can't believe he even showed up today. So, we got ... I can't believe there are no ... these audience no one wants to know anything about Marissa. Do you wanna here more about how she didn't climb Everest? Do you want to hear, if nothing, we're gonna let her go. We're gonna let Marissa walk off stage. We have a question.

I have a question here. Peter, I'm from Brazil. The first social network I start using was Orkut and now I've deleted my profile. There is like a lot of pe ople that only use Facebook even though Orkut is like the first entr y when you started to get connected, that's the first place to go, My qu estion is why it didn't work out in the United States and if you're not gonna buy Facebook or Twitter. What's your solution for that?

Well, I think that...

Yeah, Marissa. I was really in one circuit. We were actually really overwhelmed with the success pr etty quickly. I grew really fast here in the US. We got it instantly and in the matter of days, I had several million users and The site just got just got really slow. We weren't really prepared to scale that quickly. We haven't launched it under the Google brand f or that reason. And so, we saw was that, well a lot of the US users weren't willing to use the services with that...that have the latency problem. A lot of users from Brazil weren't. That's one of the reasons that it became really, really big there. So, by the time that we did solve the scaling issue, we were very popular in Brazil. But I think that we're really, really proud of what our workers were able to accomplish in those 2 markets. And on the social front, you know, we are interested in the space and we are working on somethings but we really viewed s ocial as something that can help a lot of our existing products and really help connect people through the things they are already do in Google everyday. Hi. Do you have any advice for content creators who are hoping to deploy on Google TV and across tablet devices, Android platform, etc. I think the answer is stay tuned it's coming up very, very soon.

Do you have a Google TV at your home now? You do?

You know, we like to try our products beforehand so. Over here?

Hi, Marissa. I'm Roshana Java[sp?]. I want to ask you so is Google really coming up with Google Music or when is that? I can't comment on it, so.

I can. They're definitely. They're definitely launching a music service. They hired the attorney from the w omen from the firm who, her only job is to negotiate with labels, I mean you did. And like, it's all, I mean they don't only reason to hire her is to do label deals and so, they're absolutely working on it and Marissa, she promised back stage, she was announcing it on stage today so it must be coming any day now.

And we as users are waiting for it.

Yes. What was that questions?

I think it's really coming.

When is it coming? This year is a part of the whole social thing or is it later. What's it like working with Zynga, by the way. Like those guys are crazy. aren't they? Is it a little bit weird? Everything is like in a nightmare I see 'cause you've been doing this all week. So, I'm gonna say how much will TechCrunch sell for it? Any question? Honestly, you know what?


I mean seriously. 20? 25? No, [xx]I would hate to work for you. It's like if other press can't figure it out, I mean it's just pathetic, right? I mean like do I have to break even my own news? Can somebody else like... I think of it more as a challenge than anything else. But I can't, can't actually say. Next question. So, there's been a lot to talk about you know Facebook becoming you know, a much more powerful competitor in the space of search. W hy don't you guys just acquire them for like, a hundred billion dollars or something like that? Yeah, Marissa.

Why don't you just acquire them... you could give them a Twitter for a hundred and two and a half billion dollars. If that would be perfect

I don't think that they this work is really an impressive service overall. But you know, it's different and then some of what Google really is focused on. So while there's certain elements on it that are interesting.

So, you don't find Facebook a competitor in search in the near term or long term.

I mean I think it is hard to say. I think one of the things that overall concerns us is you know, Google is very much opponent of the open web. And so, you know, what's happening right now in some of these in the social site , in Facebook in particular, there's a lot of content that is being locked away from the web. So which means it's hard for people to f ind it, and obviously some of that information is private, but you should still be able to fin d the information that's relevant to you that you would otherwise have access to. And that service is something service that we wanted to provide so that's something that we think is interesting.

We're gonna have one more question. Let's make it a real good one. Over here?

I know you're happy at Google but let's assume you quit tonight and you leave what would you be interested in building, like, what industry, what would you do? Well, I mean, I think that you know, I've really ... I really love building consumer web products. And so, I think that, you know, obviously organizing information is a big passion of mine. I think that the fact that we get to help people find information and help to make decisions everyday something that's really...

Build a search engine?

And so, I think search is really interesting but I I think there's also a lot of really interesting applications and I also think that in particular the mobile space, the location base space is something that's really exciting right now. Thank you very much.

Thanks.

Marissa. Marissa will be back on stage as an expert p anelist at the final of the battlefield. Thanks very much. Watch your step.