If Yahoo Goes Private And Bartz Is Fired, Quora Wins

Mg Siegler

MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

Friday, September 24th, 2010

My love affair with Quora continues. I simply can’t think of another site where so much useful information is being organized so rapidly in one place. You’ve got experts fielding anonymous questions. You’ve got high-profile people answering questions about themselves or their companies. And you’ve got juicy speculation.

At TechCrunch, part of what we do is gather information and hunt down sources to find out if it’s true or not. But what if Quora could replace that? What if they can take that hunt public? One question posed on the service yesterday may put that to the test.

Someone asked the question, “Is Carol Bartz in the process of being replaced?” This is a hot topic on the Internet these days given Yahoo’s lack of turnaround under her watch as CEO. And we even wrote about some of the speculation we’ve be hearing yesterday as well. But Quora offers up a more direct answer: Yes.

Specifically, this is the response to the question on Quora:

Yes. From what I understand serious conversations are being had about taking Yahoo private (which is a good thing) and as part of that Carol would be fired, on this one the record speaks for itself:
  • She has not articulated a coherent product or vision for the company.
  • She wasted over $120M on an ad campaign (no material impact on any user engagement metric)
  • She promoted executives like Hillary Schneider after failing miserably with APT (Yahoo ad exchange system).
  • Yahoo left between $500M to $1B of value on the table as part of the search agreement with Microsoft (Carol made Hillary the POC for the Yahoo deal team – lets just say that Microsoft had their way with the Yahoo deal team)
  • She used odd (my gentle way of saying they didn’t work) PR tactics to recast Yahoo in the tech and business community.

The person giving the response seems to have some knowledge about Yahoo that goes beyond common knowledge. For example, they seem to know how much Yahoo is spending on ad campaigns, and they know Yahoo executives like Hillary Schneider and what they’re working on. This would seem to indicate the person either works at Yahoo, worked at Yahoo, or is close with people who work at Yahoo.

Of course, this could all be complete BS. The fact that the user is anonymous doesn’t help. But rarely will you find a source willing to go on the record about stuff such as this. So that’s not enough to completely discount it. And clearly others agree. Nine people voted up this response, including Michael Wolfe, an EiR at Benchmark Capital, and Keith Rabois, a prominent entrepreneur/investor who is now the general manager at Square.

For all I know, this anonymous user is getting their information from the same banking sources that are spreading this type of stuff around. Or it could simply be some random person well-versed in tech stuff having some fun with speculation. But if this does play out the way the user lays out, then what? I don’t know. But I do know that will be a huge win for Quora.

Company: Quora
Website: quora.com
Launch Date: June 2009
Funding: $61M

Quora, founded in June 2009, first launched in private beta in January 2010. Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The most important thing is to have each question page become the best possible resource for someone who wants to know about the question. One way you can think of it is as a cache for the research that people do looking things up on the web and asking...

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Company: Yahoo!
Website: yahoo.com
Launch Date: January 1, 1994
IPO: December 4, 1996, Nasdaq:YHOO

Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...

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Person: Carol Bartz
Companies: Autodesk , Yahoo!

On January 13th, 2009, Carol Bartz was named CEO of Yahoo, succeeding outgoing CEO & Founder Jerry Yang, and she held this position until September 6, 2011. Prior to joining Yahoo as CEO, Carol Bartz was executive chairman of the board of Autodesk, Inc. Bartz was chairman, president and CEO of Autodesk for 14 years and stepped down in April 2006. During her tenure, the company diversified its product line and grew revenues from $285 million to $1.523 billion in...

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