Here it is, the new Twitter.com experience. As you can see the entire thing has been revamped — yes, there are now videos and pictures, but these are on the side in the new right-side pane.

As Twitter said during the event, the site will be incrementally rolling out worldwide over the next few weeks. It just got turned on on my page, and at first glance it does look pretty amazing.

More: The Best Subtle Things About New Twitter

And here’s the new Twitter logo:

And here’s the video Twitter made to show the new stuff off:

Read more in “Twitter Hatches The New Twitter.com — A New Two-Pane Experience (Live).”