Google's Kinetic Logo Apparently Has To Do With Their Big Search Event Tomorrow

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By now, you’ve likely noticed the interesting, kinetic logo Google has had up today. While there is still no official word from the search giant as to exactly what it means, they are letting out some hints. And based on those hints, a good guess seems to be that the logo has to do with what they’ll announce at their big search event being held in San Francisco’s MOMA tomorrow morning.

Earlier today, Google tweeted out: “Boisterous doodle today. Maybe it’s excited about the week ahead…” Meanwhile, a Google representative told Search Engine Roundtable that “today’s doodle is not related to a birthday but is fast, fun and interactive, just the way we think search should be.” This led the blog to speculate that three things may be announced tomorrow: AJAX-powered search results, 30 results per page, and streaming results as you type. In the case of AJAX and streaming, Google has been testing both of these (in the AJAX case, since early 2009).

In terms of the search event itself, Google sent out invites to members of the press last week with the title “Search on.” The fact that it’s at an art museum is interesting, though perhaps not entirely relevant.  But the speaker line-up definitely is:

  • Marissa Mayer, VP, Search Products & User Experience
  • Johanna Wright, Director of Product Management
  • Ben Gomes, Distinguished Engineer
  • Othar Hansson, Senior Staff Software Engineer

As Search Engine Land’s Danny Sullivan pointed out last week, the first three are all heavily involved with Google’s search user interface — so again, expect a revamp. A revamp that is “fast, fun, and interactive.”

One other side note is that Google has quietly launched a new tool in Labs called Google Scribe. As Google Operating System notes, it’s a tool that auto-suggests phrases in documents as you type. Yes, this is similar to what Google currently offers with their search box. And yes, it’s also fast, fun, and interactive, like Google’s odd logo.

We’ll be at the event tomorrow to cover it live.

And more: Google Updates The Doodle Again; Points To Live-Updating Results

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