Kindle Update Starts Rolling Out. Twitter, Facebook Included. Color, Touchscreen Not.

Monday, May 3rd, 2010

MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... → Learn More

I have a confession to make: today was the first day I touched my Kindle in weeks. And I only did it to check if I had received the new Kindle 2.5 software update (I hadn’t) that is beginning to rollout to users and will continue to do so throughout this month. And even that was only to chuckle at the update.

The reason why I haven’t used a device I paid several hundred dollars for in weeks is probably obvious: the iPad. As even the most diehard skeptics note, the iPad has absolutely made the Kindle obsolete. Sure, there’s e-ink, but you don’t even really hear that argument anymore. In fact, I feel like praise of the device’s weight has become the Kindle-apologists only real line of defense left. Still, this impending doom isn’t stopping Amazon from trying to update the device.

Software update 2.5 contains a number of new features. The biggest one is the Twitter and Facebook integration. “Share book passages with friends on Facebook and Twitter directly from your Kindle,” the feature page notes. That’s somewhat interesting — provided the passages are short enough for Twitter. Actually, it’s more interesting that Amazon is apparently letting users use their baked-in cellular connect to send out this data.

Other updates include the ability to organize your books into collections (read: folders), popular network-wide highlights in books, more fonts, pan & zoom in PDF viewing, and password protection for you device. No, I’m not kidding.

Absent from the list of updates are a few key features that would actually help the device compete with the iPad. First, a touchscreen. Second, a color screen. Third, the ability to play other media (the “experimental” MP3 support is laughable). Fourth, a somewhat usable browser (the current “experimental” browser is even more laughable). Fifth, apps — ahh, forget it.

Amazon was wise to make an iPhone app for its Kindle books. It was even wiser to make an iPad one (which is great, by the way). The fact of the matter is that while they may try to come out with some sort of touchscreen, color Kindle, Amazon is unlikely to be able to compete in hardware with Apple. And the fact that Apple has 200,000 apps at their disposal, while Amazon has none, just makes it even more daunting.

And really, Amazon should probably be more concerned at this point with making sure the book publishers stay with them rather than jump ship to Apple’s new iBookstore. They’re working on that. Or at least trying to outsell Barnes & Noble’s Nook.

A $259 device that does one thing well (the Kindle) versus a $499 device that does a dozen or more things well (the iPad) is not a fair fight. Yes, even with this software update. Though I am interested to see what fonts they’ve added.

Product: Amazon Kindle
Website: amazon.com
Company Amazon

Introduced in November 2007, Kindle is an e-reader developed by Amazon.com to allow easy access to a vast library of electronic books to be downloaded and read on the device. Over 90,000 books were available for download at launch; that catalog grew to over 160,000 by August 2008 and was growing by over 25,000 titles per month. Books, newspapers, magazines and blogs are loaded onto the device wirelessly via Amazon’s free EVDO network (called WhisperNet) and are published in...

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Product: iPad
Website: apple.com
Company Apple

The Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The 3G is provided by AT&T, but comes unlocked with microsim cards on the GSM network. The 3G does not require a long-term contract. The iPad is a line of tablet...

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Company: Amazon
Website: amazon.com
Launch Date: February 13, 1994
IPO: NASDAQ:AMZN

Amazon.com, Inc. (AMZN), is a leading global Internet company and one of the most trafficked Internet retail destinations worldwide. Amazon is one of the first companies to sell products deep into the long tail by housing them in numerous warehouses and distributing products from many partner companies. Amazon directly sells or acts as a platform for the sale of a broad range of products. These include books, music, videos, consumer electronics, clothing and household products. The majority of Amazon’s...

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