Google is trying in so many ways to catch up on the sharing front. It wants you to share more links through Google properties such as Gmail, Google Reader, Google News, and Google Buzz. Today, it is adding a new sharing feature to Google Bookmarks. You can now organize bookmarks into lists and share those lists.
For instance, I created this list of stories about Google’s new approach to China (or is it a retreat?). It is a public list. People can follow the list, in case I add more links, or copy the list to their own bookmarks. The list is shareable via email or as a link. The list’s creator can move items up and down the list or create new sections. It is a pretty basic way to group links together, but seems like it could come in handy.
To be honest, I almost completely forgot about Google Bookmarks. In fact, the last time I used it before today was in 2005. But it is integrated into the Google Toolbar and actually gets a lot of usage.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
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