In December 2008, Microsoft surprised a lot of people by releasing an iPhone app — Seadragon Mobile. A month later, they ensured the move wasn’t taken as a joke or gimmick by launching another app, Tag, into Apple’s App Store. Now, they have a few, including an app for Bing. And starting today, they’re doing the same for Android.
Tag for Android is the first Microsoft-made app launched on the mobile platform. This is notable, of course, because Android is the mobile platform by Microsoft’s chief rival: Google. Still, as we saw with the iPhone, Microsoft has no problems getting its technology out there, even if it means using rival platforms. Aside from Android and iPhone, Tag also currently works on Windows Mobile, J2ME, Blackberry and Symbian S60 phones.
Microsoft’s Tag technology allows you to use your phone as a mobile barcode reader. You simply point your phone’s camera at a tag (think: a smaller QRCode), snap a picture, and the Tag program will interpret it. This can be used to place things like coupons in physical locations, for example. Other companies, including Google, are working on these mobile barcodes as well. In fact, just prior to the Nexus One unveiling, all Google employees were given the device with a special barcode on the back that other Android devices could scan to get that person’s information.
Despite the high level on animosity between Microsoft and Google, it’s great to see that Microsoft isn’t above creating apps for the increasingly popular Android platform. Microsoft made its own big mobile headlines last month with the unveiling of Windows Phone Series 7, a complete reboot of its mobile strategy, due to launch later this year. That move should help Microsoft better compete with the current hot mobile platforms, Android and the iPhone.
The Tag application is available today in the Android Market; it’s a free app.
Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. Starting in 1980 Microsoft formed a partnership with IBM allowing Microsoft to sell its software package with the computers IBM manufactured. Microsoft is widely used by professionals worldwide and largely dominates the American corporate market. Additionally, the company has ventured into hardware with consumer products such as the Zune and...
Android is a software platform for mobile devices based on the Linux operating system and developed by Google and the Open Handset Alliance. It allows developers to write managed code in Java that utilizes Google-developed software libraries, but does not support programs developed in native code. The unveiling of the Android platform on 5 November 2007 was announced with the founding of the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted to advancing open standards...
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information....
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