Online productivity suite Zoho has been open to allowing users to use their Google, Google Apps and Yahoo accounts to log-in to Zoho Apps. Zoho says that most of its users are using their log-ins for other applications to use Zoho's offerings. Today, the productivity suite is adding a social layer to its suite by integrating the ability to login with Facebook Connect.
Similar to its integration with Google apps, Zoho users can login to Zoho using their Facebook credentials. Users with existing Zoho accounts can now link the two accounts so that they can login with Facebook credentials alone. But the plus of using Facebook Connect now allows Zoho to transcend platforms. So you can now share documents with Facebook users who don't have a Zoho Account. Of course this isn't Zoho's first foray into Facebook's territory. Zoho's Facebook app allows users to create documents, spreadsheets and presentations from within Facebook and includes the ability to view and edit all existing documents, spreadsheets and presentations (both personal and shared) from Zoho Writer, Sheet and Show.
Of course, you can add a social layer to Google Apps, a competitor of sorts to Zoho, with Socialwok. But the plus of using Zoho's applications is that suite ties into its other productivity applications seamlessly. And Zoho is affordable, with a free version of the suite. Last year, we wrote that Zoho has continued to implement an intelligent strategy to launch new products and add-ons to its existing offerings, partly to keep users from flocking to Google Apps and Microsoft's Web-based version of Microsoft 2010. It looks like Zoho is continuing this strategy in 2010.
The adoption of Facebook Connect makes sense for a number of reasons. First, productivity apps in the enterprise are naturally becoming more social. Second, Facebook, with 400 million users, could bring more traffic to Zoho. Last year, startup unveiled a new version of Zoho Reports; launched a deeper integration with Google Docs; rolled out Zoho Discussions, a online forum tool for businesses; and debuted Zoho Recruit.
And over the past two years, Zoho has added support for Sharepoint, mobile, Google and Yahoo IDs and group sharing. According to out latest states, Zoho has definitely reached over 2 million users is even catching the attention of its competition.