Zoho is undoubtedly the lesser known name and an underdog in the productivity suite race with Google and Microsoft. But the startup has a compelling strategy: Zoho continuously launches integrations with its competitors and also iterates on it product to offer new and innovative products. Previously, Zoho has launched various integrations with Google sign-ins and with Google Apps. Today, Zoho is launching a full integration between Google Docs and Zoho’s Apps.
Google Docs users can now attach files from Google Docs to Zoho’s CRM within Leads, Accounts, and Cases of Zoho CRM. When users try to attach a document from Google Docs, they will be prompted to authenticate using Google credentials. Google Docs will be listed within Zoho once users sign-in.
And while composing emails in Zoho Mail, users can attach files directly from Google Docs and Zoho Docs. Zoho users also have an option to upload files directly from Google Docs to Zoho Docs.
Zoho currently has a limit for users to to upload only 5 files at a time and plans to offer increased flexibility in the future. Lastly, files from Google Docs can now be attached directly in Zoho’s project management app Zoho Projects.
This latest and more robust integration with Google Docs represents Zoho’s compelling strategy to continue to innovate by launching new products and add-ons to its existing offerings. Most recently, the startup launched Zoho Discussions, a online forum tool for businesses; and Zoho Recruit. Over the past two years, Zoho has added support for Sharepoint, mobile, Google and Yahoo IDs and group sharing.
Zoho knows that it will have to fight an uphill battle to keep users from flocking to Google Apps and soon Microsoft’s Web-based version of Microsoft 2010. Although Zoho ‘s the underdog, the startup’s strategy may be paying off—the startup has reached 2 million users in just 4 years.