Trouble At Twitter: U.S. Visitors Down 8 Percent In October
Erick Schonfeld
Nov 12, 2009

Ever since last summer, Twitter’s growth in the U.S. has been stalling. But in October, the number of people who visited Twitter.com from the U.S. actually declined for the first time by 8 percent month-over-month. Estimates released today by comScore put Twitter’s domestic unique visitors at 19.2 million, down from 20.9 million in September.

On an annual basis, Twitter is still going gangbusters with 1,271 percent growth from 1.4 million visitors in October, 2008. And on a global basis, it still seems to be chugging away with 58.4 million visitors in September. But a hypergrowth company like Twitter cannot afford to slow down in its home market.

CEO Evan Williams recently acknowledged the slowdown in the U.S., and hopes that a slew of new features will help revive growth to the site. Many of these features are already rolling out, including the new Retweet button, Lists, and Geolocation features.

Twitter is obviously committed to making its service better on its own Website (these numbers do not measure usage on mobile or desktop clients, which is easily half of all Twitter usage). But while it fiddles, rival Facebook keeps moving further and further ahead.

Will the new features be enough to bring back growth in the U.S.? If they don’t, Twitter’s troubles will really begin.

Advertisement
  • Related Topics
Advertisement
  • http://www.taxrelief.net TaxRelief.net

    Does that mean it’s only worth $920 million now?

  • Mike D

    A lot of people including VC’s and social media experts like Scoble have been boasting about Twitter on their “simplicity” concept. Well, this is the consequence of it. “Simple” concept wears out fast.

    This is pretty much it for Twitter. It is not going to go up from now on. It will drop even further once internet marketers realize they are not getting anything out of Twitter. I am expecting a larger drop beginning of the year.

  • http://jenslapinski.wordpress.com Jens

    What this probably shows is that the desktop clients are becoming better/ more adopted and the website is becoming less important to Twitter.

    What I would like to see is the number of active Twitter users (who post at least once in that month). And the total number of tweets per month.

    Can anybody provide that data?

  • robert

    Completely agree with Jens, I don’t think the right metric is being looked at here.

  • Blah

    While I’m sure desktop/mobile clients make up a non-trivial portion of usage, I find it hard to believe almost every user doesn’t visit the website at least -once- per month.

  • http://www.facebook.com/people/Adam_Jackson/500793077 Adam Jackson

    I’m going to avoid gushing over Twitter here to reveal a few things.

    1. This is US only. Twitter has said publicly many times that International growth has been tremendous and they’ve recently inked deals with international carriers in India among others to bring Twitter SMS to more countries.

    2. This does not count API requests from the thousands of 3rd party apps. More people every day are realizing how challenging and cripled Twitter.com is (sorry it still needs a lot of work) and they’re graduating to 3rd party clients on their phones and desktops.

    3. The broadcast and print media frenzy over Twitter has stopped or at least leveled out. This means that less moms and daytime drama viewers are hearing about Twitter which means less of them are trying the service out. They don’t last long anyway so those huge growth stats were inflated since tons of studies reported that the CNN viewers who joined to follow Ashton didn’t hang around very long.

    So influx of soccer moms, most leave, some stay, those that stay want more and start using a 3rd party app which, according to these stats, is just the same as them leaving since comscore can’t track those stats.

    I think if Twitter gave a solid API usage number (just a percentage) we’d be able to measure it a little better. I think they’ve said off the record that 90% of their traffic is on the API. So multiply this number and that will be a more fair comparison.

    yes site visitors are down but I think people are using Twitter via SMS and 3rd parties more now than ever and we haven’t seen the death of Twitter yet even though on the web, it’s inevitable at some point in the next 5-10 years.

  • http://www.ecommercecircle.com eCommerceCircle

    Only Twitter would really have that aggregate data. I don’t think they wanna share.

  • http://www.facebook.com/people/Pablo_Moreno_Galbis/507984528 Pablo Moreno Galbis

    Why does it matter how many visitors does the site itself have rather than the total number of users (including mobile and desktop)?

    To me does numbers mean that there is more and more people using apps because it is more convenient for an active user to use those. Using the site can only be useful for very light users, which should not be the main focus of the company anyways.

  • billy

    what about new users? i would imagine that new users are signing up through twitter and not some third party.

    I’d say growth has stalled.

  • http://yanntx.info Ian L

    I agree that the metric is in question for being probably the wrong one to measure by. However there’s also the question of whether ComScore even has accurate data. I’d go with QuantCast’s numbers personally, which show an uptick lately though the site actually isn’t at its peak, and hasn’t been since the last iPhone launch:

    http://www.quantcast.com/twitter.com

  • http://www.facebook.com/people/Justin_Hubbard/508107036 Justin Hubbard

    Yea but how does the use of twitter through apps get factored in?

    I myself use twitter many times a day however I maybe visit twitter.com once a month to change a profile pic or at work.

    I use Tweetdeck at home and Twidroid on my Android phone and access it multiple times a day because the apps are more feature filled than the wesbsite frankly.

  • http://kmcgrady.posterous.com Kieran McGrady

    They may be signing up through twitter but that is only one visit. After that they probably download a client and post through it.

  • Roman Geyzer

    Clearly, as other above have stated, the web site numbers are not nearly as important as the total unique tweets out there. Twitter’s end-game monetization will be driven via integration into the twitstreams.

    So its really about the growth of the service, not the web site that matters. That said, they’d better get the platform side of the house in order or else another player will eventually exploit this weakness.

  • david

    Unless you are promoting or spamming, or for some reason love mindless celebrity drivel, there is nothing for you on Twitter.

    Twitter is a fad

  • Expensive

    You mean not everyone in the US wants to trade a rich experience like FB for a lesser, spam-ridden experience on Twitter.

    Wow, I can’t believe it. I mean everyone I know is on Twitter and everyone I know refers to every web site as a “service” so surely that is indicative of every one in the US.

  • http://card.ly/heinstrom Travis Heinstrom

    So?

  • http://missingfeature.com Michael

    This might be related to Twitter follower emails ending up in the spam folder more often (for me, at least). That’s their main source of re-engagement.

  • http://www.cmstechs.com Matt Lawson

    Yeah most people are moving to 3rd party apps and cell phone apps, etc. Do the metrics record data from all these sources?

    India is developing an entire protocol for their cell phone network(s) as an indication of how the data is moving away from websites.

    Is it here? Is it there? Is it over there? Dr. Seuss would know.

  • Stuart Waterman

    I use desktop and mobile clients constantly. The only time I visit the twitter site directly is to check out new followers before accepting the follow.

  • nils

    Twitter= Spam Farm = Unfortunately, closed my account because of that!

  • Davor

    I agree that oversimplified service like Twitter may wear-out in near future. Until now, almost all main niches are occupied with usefull services. Google for searching, eBay for trade, Amazon – books, YouTube – videos, Facebook – social. All of them have some practical value for an user.

    Twitter is only such service without strong practical use. Its more like a fad. People get interested, people get bored, people stop to use it. But people don’t stop using eBay or Google because they trade and search info constantly.

  • mrvco

    Twitter-Fatigue

    Hearing anything about Twitter, especially from main-stream celebrities and media, just makes my head ache.

  • http://dragonchasers.com Pete S

    I find it amusing that this post appears right above “Twitter, Facebook Come To Xbox 360 On Nov. 17″ in which we read: “It may also mean that there’s nothing you can to do stop Twitter’s worldwide dominance. ”

    I don’t see this as a big deal. Web clients like Brizzly and Seesmic Web are siphoning away people that don’t want to use a dedicated client away from twitter.com. So what?

  • Dan

    I’ll be happy when twitter becomes a niche service. Enough people trying to push it on everyone. For a lot of people, Twitter is and will always be a useless stupid service.

  • LIAD

    1. it would have been impossible to keep their trajectory at previous levels – they were always heading for a fall

    2. citing new functionality as a way of increasing demand is a dowward slope – i dont recall YouTube’s CEO having to announce new features to stem falling demand

    3. client based usage far exceeds web based – early days to start with the negative growth stories

  • http://www.guiaslocal.com Guias Local

    We should worry about the stock market not Twitter traffic. They are doing well, they are big boys.

  • Farhad

    This means they lost the narrow window of opportunity to sell their crap to a clueless buyer…

  • SimonSays

    Facebook will crush Twatter. Sharing information (for most people, unless your famous or promoting crap) is about relationships. Knowing people makes a big difference. Therefore, the majority of people will share and consequenly only care about FB-based postings. All FB needs is an anonymous Follow mechanism for narcissists and better “news feed only” lightweight and they’re done.

  • http://www.techcrunch.com/2009/11/12/comscore-linkedin-twitter/ Crazy ComScore Charts: LinkedIn Shoots Up Past Twitter

    [...] from 9 million in September, 2009. The new estimate puts LinkedIn ahead of Twitter, which saw a decline of U.S visitors last month to 19.2 [...]

  • http://www.myOnePage.com/Oo OoTheNigerian

    Then you need TweetDeck then….

  • Dan Ruby

    I’ve said for a while that Twitter strikes me as a social RSS feed more than anything else. How else can you determine the feed of news and information you receive based on people rather than publications or keyword searches?

    That said, maybe Twitter is starting to actually coalesce into what it truly is, and people are trying less and less to shoehorn it into too-broad applications. Open, multi-directional communication in RSS feeds… that’s Twitter, to me.

  • http://www.facebook.com/people/Clark_Fredricksen/10707012 Clark Fredricksen

    Accounting for API numbers may be the biggest indicator issue here. It’s estimated that between 20 to 25% of Twitter users login or tweet from their phone. An eMarketer report from earlier this month showed that 38% of US Internet users access Twitter from 4 or more devices. 39% of Twitter users under 35 checked the site at least 10 times every day.

    http://www.emarketer.com/Article.aspx?R=1007359
    http://www.emarketer.com/Article.aspx?R=1007352

    That’s significant, especially as Twitter apps for multiple devices continue to improve and gain traction among consumers.

    The study obviously does not bode WELL for Twitter — 3rd Parties or not — they need to continue to drive users to their Website. Still, it’s premature for Ev & Biz to start worrying too much.

  • http://www.ignimedia.com igniman

    Goodbye twitter. It was fun watching the revolution of the green avatars.

  • http://www.ignimedia.com igniman

    i still think TV channels would be interested enough to not let it die

  • Hauser

    Declining US growth is more than a problem for Twitter: it’s a problem for Techcrunch and all the other pointless early adopter types like Scoble, Loic, etc. who have staked their reputations on this thing succeeding, and who’ve all forgotten how disconnected they are from normal internet-using people.

    And it’s also a problem for MG, who as we speak is probably writing an essay about retweets. Oh wait, he already did that. If this downward trend continues someone needs to put him on 24/7 suicide watch.

  • http://www.ignimedia.com igniman

    only hardcore geeks and fans would use twitter on a client. they’re not numerous enough to sustain growth

  • Ronnie

    +1

  • http://denisbhancock.com/2009/11/12/twitter-and-the-challenge-of-innovating-while-having-an-open-api/ Twitter, and the challenge of innovating while having an open API « Marketing, Economics, and the Web 2.0

    [...] 12, 2009 · Leave a Comment I was just reading about the Trouble at Twitter – how U.S. visitors were down 8% in October – on Tech Crunch. The CEO mentions that [...]

  • elvirs

    haha twitter hype is drying out, which is good.
    actual website usage stats are very important in twitter case, because desktop and 3rd party apps are used by experienced power users, I have 30 followers only, and I follow merely 50 people, I dont think I need a separate desktop app for this. New twitter users use twitter.com for using it, only heavy users use desktop clients. As you see web visitors are declining, means less people started to sign up on twitter, and small users are not coming back. In the end only power users will end up on twitter, using it to stream whatever they stream. On twitter its all about producers and consumers, most popular users (producers) on twitter have very large number of followers but dont follow that much themselves, and small users (consumers) have subscribed to many people but dont have subscribers. They wont stream anything in there just because their tweets wont get anyone attention cuz nobody gives a damn about their opinion, twitter is dominated, its impossible for little man’s tweet to get noticed among turmoil of retweets of popular guys tweets.
    As the dust settles down that what is going to happen with twitter it will become a tool where internet celebrities broadcast their stream to the world of information consumers on the internet.

  • COP

    You retards. it only means ppl are using other clients and not going to their website. lame. + 1

  • http://loriscosta.wordpress.com/2009/11/12/segnale-di-crisi/ Segnale di crisi? « Loriscosta’s Weblog

    [...] techcrunch.com: Ever since last summer, Twitter’s growth in the U.S. has been stalling. But in October, the number of people who visited Twitter.com from the U.S. actually declined for the first time by 8 percent month-over-month. Estimates released today by comScore put Twitter’s domestic unique visitors at 19.2 million, down from 20.9 million in September. Read the whole story: techcrunch.com [...]

  • http://WWW.ADROCKET.COM Scott – AdRocket

    yeah, I think its fatigue. Once you have >100 follows, you can’t keep up and the noise in general is unsustainable. International growth will not matter if US growth stalls.

  • http://WWW.ADROCKET.COM Scott – AdRocket

    Twitter does often feel like just another spammed inbox. Maybe the point is to just follow your friends? Oh, that’s FB’s role.. Can’t ignore the underlying “pulse of the world” effect, though. Its a very powerful connective tissue that did not exist before.

  • http://www.facebook.com/people/Daniel_DiRico/649716084 Daniel DiRico

    If I had a “Twitter health” dashboard on my desk, it would have these key indicators or metrics for any given timeframe of choice:

    1. Traffic to twitter.com
    2. API traffic stats
    3. No. of newly created users
    4. No. of active users

    But that’s just me.

  • AnonCow

    You have to register and use it for a couple of days to find out that it is totally useless…

  • pp

    As expected!! I cant think of anybody who uses it. Register i did but never went about using it. Also think that Facebook’s status update is eating away into twitter traffic.

  • http://www.ignimedia.com igniman

    i don’t. my friends don’t . who are these people?

  • http://www.bigbrassband.com Adam Wride

    All I know is that I spend a lot more time on twitter.com than I used to. The new features are to blame.

  • Greg

    I’m visiting Twitter a lot less these days because not many of my friends are active anymore. Celebs still post, but that is a very one-sided conversation.

  • sunxin8086

    I knew twitter is crap because I only had 3 or 4 tweets in total and haven’t any new tweet for two months, but I still get new followers every week. I, myself, even wonder, why the hell these people want to follow me?

  • http://www.facebook.com/people/Mike_Weber/1211115 Mike Weber

    I use an application… never visit Twitter except for managing my lists (which only happened recently).

    When will you guys rely on something other than ComScore to report on Twitter’s growth/lack of growth?

    Something like # of Tweets in a month from the US would be a decent barometer for month-over-month activity comparison.

  • Ronnie

    The site is called TechCrunch (I think it is a great site). But why 90% of the article revolves around social sites (facebook, twitter) and useless companies who are building basically apps to service these two companies. isn’t the WWW bigger than social networking and social gaming. How about covering other types of sites? How many articles on Twitter can we read in a day? Despite all its HYPE twitter is not what it is made out to be. Please let’s have a diversity in posts that you guys have… it will make you an EVEN better site.

  • James Chen

    I do.

    My friends do.

    Who the hell are you?

    (Hate to defend a poster that starts out his comment with ‘you retard,’ though. Consider this a counter-critique to you specifically instead of a backing rebuttal to J. Lame Poster above.)

  • Joe

    yes, but the point here is that the new user still needs to visit twitter at least once. This data indicates that new user growth is not just stalling, but now declining.

  • Joe

    after looking at the other responses to this thread, it’s funny how they all ignore this point. They keep jabbering on about how users don’t use the main site, without addressing the issue here: NEW user growth.

    Everyone is drunk on the kool-aid I suppose.

  • http://www.jalichandra.com/ RJ

    And this leveling is a surprise?!

  • unknown

    finally the hype is wearing off. circle jerks just don’t feel as good as the real thing

  • alpha

    Yep, should have sold already.

  • http://www.allseniorhomes.com/ Chris Rodde

    My long held belief is that Twitter has and will continue to be a disruptive force in PR & media but will never become a mainstream consumer communications tool. Maybe this trend reflects that.

  • http://www.kryptiva.com Karim Yaghmour

    I don’t believe Twitter can grow further without desktop clients. Web sites are fine for trying stuff out and casual stuff, but not if it’s a day-to-day thing.

  • Steven Zimer

    sustainable use of twitter is niche

    3rd party clients are in the charity business

  • toolateagain

    This is the time for them to make “the deal”. Always sell on the turn downward. Mark my words, M&A talks underway, decision by end of year. Value $250M.

  • http://www.facebook.com/people/Patrick_Salami/24612451 Patrick Salami

    Eric,
    I just read your other article (http://www.techcrunch.com/2009/11/12/comscore-linkedin-twitter/) where you mention that comScore has changed the way they count users from their workplace, which has resulted in a steep upwards adjustment of the number of uniques for LinkedIn. I couldn’t help but notice that the downward adjustment for Twitter occurred at the same time. Is it possible that Twitter is now registering fewer visitors with comScore perhaps because people don’t use Twitter as much at work? Then the downward change could be merely a result of comScore’s change to their accounting system…

  • Jamie

    I dont think Twitter has anything to panic about. Really, with the boom of traffic it experienced about for year, it eventually was going to have a downfall. It can still be useful for things here or there. I think the traffic will always be there, even if its not quite as much.

  • http://www.feedly.com Edwin Khodabakchian

    I am not sure that I buy the website versus 3rd party client argument: A lot of people use 3rd party client but how many of those do not visit twitter.com at least once a month?

  • Yogi

    Yup, Twitter should have sold to Facebook for $500M.
    Seriously, this will go down in history as one of the biggest fads.

  • sf_hawk

    Most users (80%+ use twitter clients)…..this doesn’t show much

  • sf_hawk

    Amen……data shows 80%+ of users leverage twitter clients

  • Patrick

    Not only that, but twitter would of course be including api access in the unique visitors count… perhaps the “retard” COP is confusing unique visitors with website hit counts?

  • Mark A

    Who knows?

    It’s pointless and now it’s dying.

  • markg

    Twitter is what Marimba was 10 years ago.
    ITS THE LATEST PUSH-MARKETING FAD. AS A PROMOTER-AWESOME; AS A CONSUMER?
    Watch for the latest GPS-centric p to p service to eat its lunch in 2 years…

  • Michael

    I haven’t been on the site in months. I’m one of the legion who “doesn’t get it” about Twitter. I joined to investigate the hype. I came, I saw, and then I basically left. I doubt I will be the only one to come to this conclusion among Twitter’s many users. As a matter of fact, I bet this conclusion is shared by the majority of the user base. Of course, Twitter is going to show the wrong metrics. The truth is a very small percentage of the base accounts for the vast majority of the activity. You’ve heard of the old 80-20 Rule. In Twitter’s case I would say it’s more like 90-10: ninety percent of the activity is coming from 10 percent of the users.

  • http://thenextweb.com/2009/11/13/twitter-trouble/ Is Twitter In Trouble?

    [...] our darling headed for a rough patch? Erick Schonfeld of TechCrunch seems to think that it might be, worrying over its now  negative US user [...]

  • http://www.360cities.net Jeffrey Martin

    Facebook will win.

  • http://www.techcrunch.com/2009/11/12/twitter-27-million-tweets-day-pingdo/ Pingdom Says People Are Tweeting 27 Million Times A Day

    [...] may be having trouble finding new users in the U.S., but its existing users in the U.S. seem to be putting out a majority of the Tweets, which are now [...]

  • http://www.tnooz.com/2009/11/12/news/why-the-fuss-over-twitter-when-facebook-is-the-place-for-travel/ Why the fuss over Twitter when Facebook is the place for travel? | Tnooz

    [...] the Silicon Valley tech press and they are falling over themselves with the apparent shock news that Twitter’s [...]

  • john lopez

    + 1

  • http://el-abee.web.id el7cosmos

    it coud be…

  • http://www.lytechnology.com/crazy-comscore-charts-linkedin-shoots-up-past-twitter/ Ly Technology » Crazy ComScore Charts: LinkedIn Shoots Up Past Twitter

    [...] from 9 million in September, 2009. The new estimate puts LinkedIn ahead of Twitter, which saw a decline of U.S visitors last month to 19.2 [...]

  • http://www.ventnation.com Alex

    Loss of 8percent is major im sure the folks at twitter are venting right about now! ,,,, at least the can vent at http://www.ventnation.com ! lol

  • COP

    OK Guys. Didn’t mean to start a flame-war.

    I personally (and several ppl i know) access Twitter through TweetDeck iphone client or via Brizzly (let me know if ya need an invite).

    Point is that when TC compares Site XYZ and Twitter based on web visits/hits its a flawed comparison. See the later post today by Erik talking about # of tweets. Thats more close to the actual usage.

    Peace.

  • http://company.to/lowerd/ Kerry

    Do they publish #tweets generated, # of new reg users or other tangible metrics of usage/growth? 3rd party app blur real numbers.

  • http://blogs.zdnet.com/weblife Andrew Mager

    I bet it’s cuz they killed spammers.

  • Nolan Bush

    i tried twitter for 8 months and got bored of it… nobody i know uses it and don’t care one bit about tweets, twatts or twinks

  • Nolan Bush

    facebook added status to its service and twitter was doomed

  • Desmond Williams

    I like to look at it as people seeing the light & turning to Twitter clients to tweet. They provide a much better user experience than the one Twitter.com offers.

  • Dan

    The future of Twitter lies in the question, “what advantages does Twitter have over email, and why is it an advantage?”

    One advantage is that you don’t have to worry about your messages getting canned by a spam filter.

    From the commerce side, you can build a large “opt-in” list very quickly and market to them. Businesses can also get on a more one-on-one level with its customers.

    If I were the developers, I would create a feature that would allow your account to auto-remove people, by setting certain parameters like frequency of tweets in a day, same URL, etc. Also, allow selected tweeters to create messages greater than 140 characters. And perhaps create a filter that blocks tweets with an embedded affiliate link (there goes the spam filter advantageg).

  • http://thebankwatch.com/2009/11/12/the-coming-media-crisis-and-parallels-with-the-financial-crisis/ The coming media crisis and parallels with the financial crisis « The Bankwatch

    [...] volumes are already dropping. Pick any topical topic and search it on twitter – result 80% of the tweets are re-tweets of [...]

  • http://WWW.AMUSIS.COM Amusis

    It’s impossible for the same rate of growth to be maintained indefinitely. There are only so many people in the US, and even in a best case scenario, not all of them will become Twitter users. So it’s inevitable that the growth curve flattens one day.

  • http://knewthis.com Anand Srinivasan

    The CEO has acknowledged the slowdown..So lets agree to the fact that it is dying..

    But how is the retweet feature or Geolocation supposed to revive growth..If Twitter has to help itself in anyway, it should post a press release telling us how exactly the website will add value to our lives..

  • Veselka

    I noticed that TechCrunch mad daily coverage of every twitter sniff stopped too.

    BTW – Where is the uber-fanboy MG Siegler?

  • Andrew

    Couldn’t agree more – Twitter adds no value to me. It’s a load of garbage “tweets” – I’d rather join a forum of like minded people and have a more indepth conversation or simply chat/talk to people on Skype. Twitter has zero value to me any many other people. The hype is phenomenal about Twitter and once that dies down it’ll quickly wither on the vine.

  • pwb

    The vast majority of Twitter users use twitter.com at least once a month so this is “news”. I think more are recognizing that real-time is tiring.

  • http://www.deugarte.com/twitter-la-moda-pasa Twitter: la moda pasa

    [...] estancarse durante el verano, las visitas a Twitter han bajado en octubre un 8%. Aunque en algunos lugares del mundo sigue creciendo, el dato global no resiste al comienzo del fin [...]

  • http://pluggd.in siddhartha

    http://bit.ly/4o91ci

    Read this one excellent article on twitter.

  • http://pluggd.in arvind

    My take on Twitter: Flamboyance of Twitter Story – and The Risk [Hype/Hoopla] | Technology http://bit.ly/4oPlQ9

    Wrote it sometime back.

  • http://www.techcrunch.com/2009/11/13/twitter-spokesman-we-own-you-btch-spoof-video/ Twitter Spokesman: “We Own You, B*tch” (Spoof Video)

    [...] service. In it, the man bluntly tells users that the company doesn’t really care whether you leave or [...]

  • Mike

    I think what works for twitter is its name. Twitter by any other name would never have gotten so far.

  • http://kavandeo.com Athul Jayaram

    Well Every site has quick up & fall down…. Its Web 2.0, Trend can go any moment & remember twitter CEO your application may suck if not improved…..

    Playing with twitter is really crap & waste of time….

  • http://www.brickandclick.com Jeff Crites

    The problem is an invasion of spam and auto-follow software being used by MLMers and internet ‘marketers’. Easily 80% of new follows are crap. A year ago, it was the complete reverse.

    Twitter also shot itself when it killed the ability to see ‘all’ conversations (@ replies) your connections are having. The only meaningful way to discover real people having real conversations is to be able to see them. All I see now is noise, echo chamber link retweeting, spam, and more noise.

  • http://thehackensack.blogspot.com/ DaveinHackensack

    I wondered recently whether Twitter (and Facebook, for that matter) was like the new public access TV in that it gives regular folks a chance to broadcast their opinions but no one really cares what they have to say.

  • http://www.marketingpilgrim.com/2009/11/us-twitter-visitors-down-in-october-sound-the-alarm.html US Twitter Visitors Down in October – Sound the Alarm?

    [...] “OMG stat” is brought to you by comScore via TechCrunch. Apparently, Twitter had a rough October. Ever since last summer, Twitter’s growth in the U.S. [...]

  • http://www.mytweetmark.com mytweetmark

    What about traffic for all sites that are built on top of twitter like us? or tweetmeme. They all add up to what twitter offers us. So the chart should be:

    twitter traffic + all sites built on twitter traffice = true twitter traffic score :)

  • http://www.insightts.com/blog/?p=9152 Twitter starts shrinking in October @ Technology News

    [...] at Twitter’s traffic numbers as reported by Comscore, the service [...] [...]

  • http://www.audienciaelectronica.net/?p=4121 Audiencia Electronica » Descenso de visitas en Twitter

    [...] Fuente:  techcrunch [...]

  • http://www.ni-wo.de/wordpress Niko

    How can one be surprised when a growth rate of 1000 % or higher is not continuing for more than a few months?
    The surprising fact here is that people seem to believe Twitter would grow in the same speed until having 6 Billion users.

    More than 50 million accounts still is an ok number, but given the fact that many accounts are hardly not used, have few followers or post only personal boredom, i’d estimate the total amount of “real” twitterers to under 10 million. Which still is an impressive number, but not worth that much. And not that important.

  • Jaspio

    Twitter is a poster child for the importance of open API’s.

    Could it just be that more people are using custom apps and clients in stead of using the site? And is this really so bad?

  • D

    lol, no you don’t. I’ve never had an account and I am fairly confident it is useless.

  • Gubatron

    Traffic starting to look like a whale?

  • http://tonyofallmedia.wordpress.com/2009/11/13/the-great-twitter-crash-begins/ The Great Twitter Crash Begins? « tony of all media

    [...] October the social-net site achieved the milestone of actually losing visitors for the first time, as TechCrunch is reporting this morning. According to comScore, Twitter’s visitors dropped off 8% during the month, compared to [...]

  • http://jenslapinski.wordpress.com Jens

    Why would you think that ‘only hardcore geeks and fans would use twitter on a client’. The last stat that I recall is that over 70% of usage of twitter is via client.

    to give you another example, Skype has 500m registered users. That is more than Facebook has.

    I think users understand clients very well and know how to use them.

  • http://obscurant1st.biz/blog/twitter-reaches-27-3-million-tweets-in-a-day-as-an-average Twitter reaches 27.3 million tweets in a day as an average – Awesome Techs

    [...] techcrunch reported that the Twitter is having trouble finding new users in the U.S., But this 27.3m is huge enough to outshine any [...]

  • alex

    In 6 months Twitter will be about as cool as social bookmarking. Remember the del.icio.us tagcloud hype from 2005 or when that was? Stick a fork in twitter. On to the next hype…

  • alex

    This is not about growth rate but absolute numbers. Twitter is losing visitors.

  • http://www.facebook.com/people/Don_Crowley/624521197 Don Crowley

    I’d guess TechCrunch has lower numbers as well… big deal? dunno yet really… but twitter has many users who do NOT use the website but use a client like Seesmic. Fact is even if twitter were to slow… I can see so many uses still… we haven’t hit the first 25% yet :p Alot of that growth is going to come via old media (namely TV) imo. but lots of local services can piggyback twittter to be extra valuable. If twitter were to go down the drain I would LMAO. It has more value to me than a phone conversation or Rupert Murdocks stuff :)

  • http://dinheirosa.net/260/numero-de-visitantes-americanos-do-twitter-cai-em-outubro/ Número de visitantes americanos do Twitter cai em Outubro | Dinheiro S/A

    [...] notícia que ganhou status de “Oh meu Deus!” é trazida para você por comScore do TechCrunch. Aparentemente, o Twitter sofreu uma queda em [...]

  • http://ComunidadMarketing.com alejandro amo

    +1
    Internet marketers are making a mess in twitter.

    I hope they part from twitter ASAP.

    Adwords is still the best tool to attract qualified ppl to commercial websites without losing tons of time.

    PS I’m an Internet Marketer but I behave like normal ppl in twitter and use it to get new interesting friends, not sales.

  • Robert

    Yikes! I’m surprised by all of the anti-Twitter sentiment here. A local web portal aggregates tweets for my area and I find out instantly about the newest open jobs, traffic jams, events, wait times at restaurants, best gas prices, etc. etc. So much useful information in the Twitter-stream…you just have to know how to access it. Great micro-blogging!

    Facebook, on the other hand…well, old high school people that I never liked keep trying to friend me, the interface sucks, my fan page disappears for weeks…it is the most poorly designed and performing app I’ve seen…it is a time-sucking morass of useless stuff. I really can’t understand how people can waste so much time there…..

  • kevin

    i think that ship has sailed. who walks away from $1B? you’re dead on about $250M.

  • kevin

    agreed.

  • kevin

    FB isn’t that rich, and i’m not sure FB isn’t next.

  • kevin

    you almost had me but then you went too far with the whole suicide thing. really, that’s kind of a dick thing to say.

  • Fatty

    Missed the boat…. water under the bridge now.. sad but true.

  • http://duowan.me/?p=2277 Twitter Traffic Sees Decline in October | DUOWAN

    [...] month, the site even saw an eight percent decrease in US traffic from the month before. Of course, the site’s 1,271 percent growth from the [...]

  • http://techriot.net/2009/twitters-runaway-popularity-halts-in-us/ Twitter’s Runaway Popularity Halts in US | Tech Riot

    [...] may be headed for disappointment. The number of unique domestic users visiting Twitter’s homepage declined for the first time in October, down [...]

  • http://discourseandnotes.com/blog/2009/11/14/velocity-culture/ Velocity culture – discourse and notes

    [...] could have been another Friendster, and had every opportunity to be just that. (As Twitter now illustrates by example, it isn’t easy to hold on to your audience and maintain a growth trajectory in social media.) [...]

  • http://acapulco.dyndns.org/blog/2009/11/15/549 Twitter | Green Rabbit

    [...] Trouble At Twitter: U.S. Visitors Down 8 Percent In October http://www.techcrunch.com/2009/11/12/trouble-at-twitter-u-s-visitors-down-8-percent-in-october/ [...]

  • http://www.thenetsells.com/blog/social-media/has-twitter-had-it.php Has Twitter Had It? | Search and Deploy

    [...] to be outdone, TechCrunch published a trouble with twitters article using similar data, this time from ComScore.  Their chart looks pretty much like the one [...]

  • http://www.chrisdesouza.com Chris Desouza

    Been hearing Stone say countless times, “We are not worried about revenue for now.”

    You better worry Biz. Twitter has a chance to be ubiquitous like email. But, it’s innovation is far too slow and it is taking far too long to prove to the marketplace if all the funding they received was justified.

  • http://www.facebook.com/people/Paramendra_Kumar_Bhagat/621599484 Paramendra Kumar Bhagat

    Unless Twitter grows and keeps adding new features to richen the experience, it might stay among the tech elite.

  • http://www.presse-citron.net/l%e2%80%99edito-du-lundi Twitter perd 8% d’audience, Obama n’utilise pas Twitter, l’édito du lundi de Presse-citron | Presse-Citron

    [...] attendant, un petit mot sur deux actualités Twitter qui ont retenu mon attention ce week-end.Twitter a perdu 8% d’audience en octobre aux USA. Désaffection passagère ou tendance durable ? Attention, n’oublions pas que seul le trafic [...]

  • http://wearesocial.net/blog/2009/11/socials-monday-mashup-2/ We Are Social’s Monday Mashup #2 / we are social

    [...] Trouble At Twitter: U.S. Visitors Down 8 Percent In October Twitter’s explosive growth of 1271% from October 08 – October 09 was bound to slow down eventually, but recent numbers from comScore have demonstrated that last month “the number of people who visited Twitter.com from the U.S. actually declined for the first time b… [...]

  • http://www.kanawe.com boba

    I think the problem for Twitter is quality of content. Initially, many tweets and links were interesting. Now there’s a lot of garbage and it’s hard to separate the wheat from the chaff.

  • http://www.sowmo.com/mobile/twitter-finally-enables-people-search-for-third-party-apps/186 Twitter Finally Enables People Search For Third-Party Apps | qface & sowmo sky

    [...] this is potentially big news as the service tries to get back on track in terms of growth after flatlining the past few months. Plus, as Twitter extends business and brand functionality in an attempt to [...]

  • http://www.cogmap.com/blog/2009/11/18/chicken-little-techcrunch-says-twitters-sky-is-falling/ Cogblog » Blog Archive » Chicken Little (TechCrunch) Says Twitter’s Sky Is Falling

    [...] TechCrunch freaks out in an attempt to break news by noting that Twitter growth has declined for the first time month over month! [...]

  • http://microreviews.org/retweet-is-twitter-thinking-too-much-business/ Retweet – Is twitter thinking too much business? | Microreviews.org

    [...] when Twitter Marketers will talk with Marketers and BOTS. (Twitter visitors have actually declined in October 2008) [...]

  • http://marketforcause.com/2009/11/19/whats-wrong-with-twitter/ What’s Wrong with Twitter? « Marketing for a Cause.

    [...] 19, 2009 · Leave a Comment Just read an interesting study showing a recent 8% decline in Twitter usage among US users.  Great information, but why could [...]

  • http://www.ochoconsulting.com/2009/11/it%e2%80%99s-facebook-stupid-not-twitter-by-a-margin-of-5-to-1/ It’s Facebook, Stupid (Not Twitter, by a Margin of 5 to 1) (via postie) | The Ocho! Blog

    [...] has certainly been on everyone’s minds lately. The company’s traffic has declined recently, but its news coverage hasn’t. TechCrunch has written about Twitter 45 times in the last 15 days [...]

  • http://technologizer.com/2009/11/19/twitter-no-longer-cares-about-what-youre-doing/ Twitter No Longer Cares About What You’re Doing | Technologizer

    [...] to the mainstream this year. After Twitter traffic ramped up sharply from February to April, it took an 8 percent dive in October, according to comscore. Anecdotally, I’ve got a lot of professional contacts and colleagues [...]

  • Jason

    I am a regular twitter user. But without having to read through the hundreds of comments, did anyone think that the drop MIGHT (I emphasize might) be to them trying to take care of the spam issue?

  • http://mindtangle.net/2009/11/22/weekly-digest-for-november-22nd/ mindtangle » Blog Archive » Weekly Digest for November 22nd

    [...] Trouble At Twitter: U.S. Visitors Down 8 Percent In October. Uh [...]

  • http://owni.fr/2009/11/22/comment-twitter-devient-un-reseau-dinformation/ Comment twitter devient un réseau d’information | Owni.fr

    [...] d’existence. Pas forcément en terme d’audience : la fréquentation du site a même un peu chuté en octobre. Mais en termes de maturité, cela ne fait aucun doute : en s’affirmant comme un réseau [...]

  • http://www.morethantechnical.com/2009/11/24/weekli-lynks-links-of-the-week/ Weekli Lynks [Links of the week] | More Than Technical

    [...] I picked up on the web this past week: http://www.techcrunch.com/2009/11/12/trouble-at-twitter-u-s-visitors-down-8-percent-in-october/ Finally – the Twitter bubble is starting to burst. I was asking myself how long this [...]

  • http://www.techcrunch.com/2009/11/24/twitter-wordpress-blogging-vs-microblogging/ Blogging Vs. Microblogging: Twitter’s Global Growth Flattens, While WordPress’ Picks Up

    [...] at least to its Website Twitter.com (clients like Seesmic and TweetDeck have seen no slowdown). The weakness Twitter has been experiencing in the U.S. since last summer is now finally hitting its worldwide [...]

  • http://www.bloggii.com/blogging-vs-microblogging-twitter%e2%80%99s-global-growth-flattens-while-wordpress%e2%80%99-picks-up Blogging Vs. Microblogging: Twitter’s Global Growth Flattens, While WordPress’ Picks Up : Bloggii – The Global News Aggregator

    [...] at least to its Website Twitter.com (clients like Seesmic and TweetDeck have seen no slowdown). The weakness Twitter has been experiencing in the U.S. since last summer is now finally hitting its worldwide [...]

  • http://lookingforwords.com/2009/11/26/internet/blogging-vs-microblogging-twitters-global-growth-flattens-while-wordpress-picks-up-washingtonpost-com/ Blogging Vs. Microblogging: Twitter’s Global Growth Flattens, While WordPress’ Picks Up – washingtonpost.com | Looking for Words

    [...] at least to its Website Twitter.com (clients like Seesmic and TweetDeck have seen no slowdown). The weakness Twitter has been experiencing in the U.S. since last summer is now finally hitting its worldwide [...]

  • http://www.bijgespijkerd.nl/social-media/minder-zenden-meer-delen Minder zenden, meer delen | Bijgespijkerd

    [...] Minder zenden, meer delen Datum: 26-11-2009 – Categorie: Social media – Auteur: Sjoerd van Sprang Twitteren is het woord van 2009. Een bewijs van de explosieve groei van de site. Maar hoe lang zullen we dit woord in de tegenwoordig tijd blijven gebruiken? Twitter zag in oktober 2008 1,4 miljoen unieke bezoekers tegenover 19,2 miljoen in afgelopen oktober (ruim 1200% groei). In zijn thuismarkt nam het aantal bezoekers vorige maand echter 8% af. Een slecht teken volgens sommigen. [...]

  • http://www.JLGMarketingSolutions.com/2009/12/04/blogging-vs-microblogging-wordpress-vs-twitter/ Blogging vs MicroBlogging | Wordpress Surges against Twitter | JLG Marketing Solutions | Website Development | Marketing Cosultation and Implementation

    [...] at least to its Website Twitter.com (clients like Seesmic and TweetDeck have seen no slowdown). The weakness Twitter has been experiencing in the U.S. since last summer is now finally hitting its worldwide [...]

  • http://www.simplyzesty.com/twitter/twitter-valuation-history/ Should Twitter have taken the $1 billion in cash that was on offer?

    [...] has been well documented that Twitter use first started levelling off at the end of the summer and last month it actually decreased for the first time. A combination of factors are at play here including existing users cutting down on their time on [...]

  • http://www.techcrunch.com/2009/12/15/no-pick-up-in-twitters-u-s-traffic-in-november/ No Pick-Up In Twitter’s U.S. Traffic In November

    [...] this pattern for some time. At least the microblogging network didn’t drop in visitors, as it did in October, declining by 8 percent in U.S. [...]

  • http://www.andrewspittle.net/2009/12/16/one-case-for-creating-a-web-only-thesis/ Testing the power of the medium – my final case for a web-only thesis « Andrew Spittle

    [...] that is largely made possible by the technological advancements of the last 18 months. In that time Twitter has seen incredible growth and blogs at WordPress.com have come to garner over 150 million visitors a [...]

  • http://jp.techcrunch.com/archives/20091222the-world-is-flat-for-twitter-as-in-global-growth-has-stalled/ Twitterは世界平等、海外トラフィックも停滞

    [...] Twitterの海外トラフィックの足踏み状態が続き、11月のユニークビジター数も停滞している。Twitterの11月のユニークビジターは6030万人、10月が5830万人だった。全世界での訪問者数は200万人増えているものの、このかすかな伸びは、トラフィック全体のわずか3.5%にしか相当しない。11月の米国でのトラフィックも同じく停滞気味で。10月に8%の減少を見た後、11月のユニークビジター数は1937万人で、10万人強の増加に留まった。 [...]

  • http://aliouni.net/blog/2010/01/03/microblogging-vs-blogging-quels-impacts-sur-les-usages-12/ Microblogging vs Blogging quels impacts sur les usages – 1/2 | WebDeux WebTrois – Usages et Tendances du web X.0

    [...] Les derniers chiffres postés pas ComScore viennent appuyer les constations ci dessus. Les chiffres montrent que Twitter a perdu 8% d’audience aux USA en octobre (à 19,2 millions de visiteurs compares à 20,9 millions en septembre). À l’échelle mondiale une baisse, moins prononcée, a été également remarquée. WordPress, en revanche, continue à marquer des points (courbe bleue) avec plus de 150 millions de visiteurs pendant la même période – gagnant ainsi près de 10 millions de visiteurs après les baisses observées en Juin. [...]

  • http://www.techcrunch.com/2010/01/18/realtime-web-size-twitter-ecosystem/ Getting A Handle On The Size Of The Realtime Web And The Twitter Ecosystem

    [...] the list goes on and on. So while we can look at comScore and see that Twitter.com in the U.S. was still flat in December, 2009 with 20 million unique visitors (up slightly from 19.4 million in November), that [...]

  • http://www.techgearx.com/getting-a-handle-on-the-size-of-the-realtime-web-and-the-twitter-ecosystem/ Getting A Handle On The Size Of The Realtime Web And The Twitter Ecosystem |

    [...] the list goes on and on. So while we can look at comScore and see that Twitter.com in the U.S. was still flat in December, 2009 with 20 million unique visitors (up slightly from 19.4 million in November), that [...]

  • http://www.techcrunch.com/2010/01/19/state-twittersphere-hubspot/ State Of The #Twittersphere: User Growth Slows Down To 3.5% Per Month

    [...] as we’ve reported before, visits to Twitter.com have declined in number too, dropping 8% in October [...]

  • http://www.readers-edition.de/2010/01/19/twitter-wars-das-schon-mit-dem-boom/ Readers Edition » Twitter: War’s das schon mit dem Boom?

    [...] Autor Robin Waters hat sich am heutigen Dienstag die Zahlen von HupSpot, die bereits zum dritten Mal den Stand der Twittersphere untersuchen, angesehen. Mehr als fünf Millionen Accounts und sechs Millionen Tweets, die über ein so genanntes Twitter Grader Tool gesammelt wurden, liegen der nun vorliegenden Auswertung zu Grunde. Demnach erreichte der Microblogging-Dienst seinen Höhepunkt bereits im März vergangenen Jahres mit einer Zuwachsrate von 13 Prozent. Von da an ging es beinahe kontinuierlich bergab. “Twitter wächst immer noch”, betont der Autor, “doch von einem überwältigenden Wachstum kann nicht mehr gesprochen werden.” Darüber hinaus seien, wie er bereits berichtete, auch die Besuche auf Twitter.com zurückgegangen. [...]

  • http://www.maestrosdelweb.com/editorial/pistas-sobre-el-crecimiento-de-la-web-en-tiempo-real/ Pistas sobre el crecimiento de la web en tiempo real

    [...] Twitter) sobre el récord de utilización de Twitter el día 11 de enero, o los reportes como el de comScore acerca de un estancamiento en el crecimiento de Twitter.com, pero en un post en el blog de John [...]

  • Jeffrey CCCC

    Who actually uses Twitter besides 15yr old girls? only self absorbed idiots who think people care what you think. Get a life, shut up already.

  • http://cyncerely.com/2010/02/26/twitter-purge-and-foursquare-surge/ Twitter Purge and Foursquare Surge « Cyncerely

    [...] months later, it all seems to have settled down – in the media, in my Twitter account and even in conversations among media people. [...]

  • http://liesdamnedliesstatistics.com/2010/03/twitter-continues-to-grow-but-veterans-still-responsible-for-the-bulk-of-activity.html Twitter continues to grow but ‘veterans’ still responsible for the bulk of activity

    [...] dirktherabbit on March 30, 2010 Late last year there were stats coming out of the US implying that Twitter’s growth was stalling.   Not so says analyst firm Sysomos, which has come out with a report showing what’s gone [...]

  • http://jesperbalslev.dk/?p=230 Sket på nettet den 08.04.10

    [...] Trouble At Twitter: U.S. Visitors Down 8 Percent In October — 5:59am via [...]

  • http://www.chicagopiattorney.com Jason Rubens

    I think this is merely a temporary drop. Twitter is here to stay and will only grow in popularity.

blog comments powered by Disqus
Advertisement
Got a tip? Building a startup? Tell us