Google Walks Away From Digg Deal
Michael Arrington
Jul 26, 2008

The Google/Digg acquisition negotiations were in full swing as of last Tuesday, had passed the term sheet stage and the two companies were in final negotiations in the $200 million range. But sometime this last week Google decided to walk from the deal. Digg was notified on late Thursday or Friday.

Google was in the due diligence stage of the deal, where they peer deep into Digg’s technology and financial statements. Most term sheets are non binding, so anything that gives the buyer pause can be used as an excuse to walk away – but generally the buyer already has a very good idea what they are getting well before the term sheet stage.

Two sources close to the companies suggested that some issue that came up during technical due diligence was to blame. One source said that the issue was more personality driven, and that Google decided after spending more time with Digg’s top team that there just wasn’t a fit.

Either way the deal appears to dead and can be added to the long list of failed Digg acquisition deals. And when a company is “left at the altar” other buyers are usually hesitant to step in.

So what will Digg do now? We’re hearing they’ll just push through with a new round of financing. Digg hired Allen & Co. to represent them in the sale, but the investment bank is just as good at closing massive venture financings, too (they represented both Slide and Ning in their recent a half billion dollar valuation financings).

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  • http://www.kontagent.com Albert Lai

    I’ve seen that story before. =)

  • Harry

    One problem might be that Digg’s technology is really not all that impressive, especially from Google’s perspective. At the same time, they seem to see themselves as a tech company, when they really are more of a community. Google doesn’t get community, Digg doesn’t get tech– not a good fit.

    Who are the main tech leads at Digg, anyway?

  • http://www.kontagent.com Albert Lai

    BTW: You seriously posting stories still at 4:30AM PST Mike? Do your sources sleep? =)

  • http://www.citi.com Citibanker

    Hey,

    Citi actually sleeps. Mike doesn’t :)

  • http://www.crunchnotes.com Michael Arrington

    the technology isn’t relevant beyond keeping the servers live. The value in Digg is the network effect.

  • http://www.crunchnotes.com Michael Arrington

    is it 4:30? Yeah, i’m going to bed. I’ll write the thank you post for our techcrunch party in the morning.

  • gregorylent

    lol, i wondered if that was going to really go down..

    and i think yahoo will remain independent too..

  • Harry

    Agreed, the technology isn’t relevant, but if Google doesn’t trust their tech team, or can’t work with them, then the tech does become relevant.

  • Jacob

    What’s up with digg, for real? It’s a nice application, with tons of devoted users. From the outside $200m sure looks like a fair deal. But something appears to be rotten in the state of digg.

  • http://realgeek.com igeek

    dude, how many hours do you sleep in a day?

  • Pierre Far

    Is it really about a “tech” issue or did Google just want to have a look at how well the MS ads are doing on a social site?

  • http://www.kontagent.com Albert Lai

    Great party. Great cause. Heather & Co did a great job. Glad to have “sponsored” a table. Was worth every penny of the list price. You guys need to do them more often.

    I’ve gotta head to bed myself. Jesus. Its 5:00AM. We might as well switch over to Asia times zones….

  • http://www.twitter.com/cocoy cocoy

    in this case, if it wasn’t a good fit, then it wasn’t a good fit.
    pierre far, that’s interesting. probably— both. lol.

  • http://www.thriveorfail.com Kevin K.

    Google Walks- Surprising or Not? Vote here: http://snurl.com/35dps [www_thriveorfail_com]

  • http://blog.thinkhammer.com Phil

    Is it possible that Digg has reached an inflection point in their network effect?

  • http://comicstripblog.com Comic Strip Blogger

    Google never wanted to buy Digg, they just wanted to take a look at Digg’s infrastructure, from technical point of view, before they will launch (soon-ish) various direct competitors to Digg!

  • Myztry

    Digg’s value is purely the community, the brand and the ‘good will’ value.
    The tech is Microsoft based so it would need replacing in order to be scalable to Google’s level. Especially to clood proportions.
    Digg is a great idea. It’s just limited by it’s tech base.

  • JRAE

    Precisely my thoughts- people don’t seem to remember that this was a typical habit of the “old-microsoft”… talk about a deal, get a good look at how the competition works, release a competitor that is improved- and we all know that Google is working on such a product in it’s search… yet very few people seem to suspect.

    Is there such a thing as a google-reality-distortion-field?

  • jjenkins

    I also believe the single source of revenue, Microsoft, doesn’t help either, especially when you are asking for much more than $100m.

  • TT

    thank goodness. it would have been a disaster for Google’s already hurtin’ rep.

  • Vlad B

    True, if it’s revenue that you’re going after. Of course, Google would’ve probably replaced all alien ads with their own; what other revenue sources could Digg have had that Google would have wanted to keep?

  • Rajiv Singh

    Digg’s community is a bunch of Mactards and Linux fanbois. Why would Google need it.

  • http://www.mortgage-home-refinancing.com Ref

    Google knows there are already enough Digg Sites out there. Now they’ve had a look they know where not to go wrong.

  • http://www.officegimp.com Ref

    Yeah I agree. Google dont need it.

  • http://futurebells.com/internet/digg-google-deal-google-walk-away/ Future Internet Technology Blog

    Digg-Google Deal: Google said Too Expensive…

    According to TechCrunch, Google is not acquiring Bookmarking gaint Digg, Deal was expected about $200M but now Digg Have to wait and find someone else.
    Just another Failed attempt for Digg acquisition.
    ……

  • http://www.IllWriteAboutYou.com The Writer

    Google came to their senses just in time that Digg is overrated.

  • http://www.abovearth.com Abovearth

    200 $ million dollars is a serious money. Guys from Google should’ve predicted that Digg would become so famous and they could’ve bough Digg earlier, not spending crazy 200$ million dollars on it!

  • http://www.internetmarketing-news.de/2008/07/26/digg-ubernahme-durch-google-ist-geplatzt/ Digg-Übernahme durch Google ist geplatzt

    [...] Deal ist laut Techcrunch geplatzt. Wenig überraschend, ist ja nicht das erste Mal für Digg. Noch kein Kommentar Noch [...]

  • http://www.addebook.com/economic addebook

    wow! 200 $ million dollars?

  • http://thenextweb.org/2008/07/26/google-does-not-digg-it-walks-away-from-the-deal/ Google does not Digg it, walks away from the deal

    [...] stage and entered final negociations this week. During these non-binding negotiations, Google had closer research into Digg’s technology and financial statement, and it seems, that after spending time with [...]

  • http://cipper.com cipper Jack

    I think Google can do it by themself, so easy for them to integrate the “digg-style” service into current Google platform.

  • http://www.inventionary.com.ar inventionary
  • http://www.offur.com/BetterThanTechCrunch BetterThanTC

    It’s a shame that they blew over 200 million on a technical flame war similar to that seen on newsgroups, but that’s what Digg is all about.

    I think that in this case, they should have put technical differences aside and just done the deal.

    There’s a limit on technical selfishness and 200M is that limit.

    TL – http://www.offur.com/BetterThanTechCrunch

  • damon

    Amazing that something as wildly popular as digg STILL is not even breaking even?

  • http://www.mixxingbowl.com Bdog2g2

    While you’re right Mike in that keeping the servers live is the main goal, Google is very very picky when it comes to integration.

    That’s one reason they probably chose Jaiku over Twitter. Jaiku was a much cleaner code base and had a longer term viability (still remains to be seen).

    A friend of mine working at Google during the YouTube acquisition stated that it was well known around Google that they told the YouTube developers, “Listen you have X amount of time to get your code up to these standards”.

    Its very likely that after looking at the spaghetti code that comprises a good deal of diggs base code, Google probably realized that :

    1.) Digg would not be able to bring the code up to standards in a reasonable amount of time.

    2.) Diggs team was very reluctant to do so and was probably very resistant.

  • http://groupRaid.com groupRaid

    “The tech is Microsoft based”
    Wrong.

  • Skeptic

    Mr. Arrington created the rumor and now he’s killing it. Here is another one for you to report next week.. rumor – Bill Gates to buy Yahoo now that he’s retired from Microsoft. You can follow up the rumor at the end of the week with GATES WALKS AWAY FROM YAHOO DEAL..

    Arrington is worse than Fox News with his BS sources that never seem to be quoted and his rumors he reports as “news” that never materialize.

  • http://www.inventionary.com.ar inventionary

    mmmmm … maybe caused by summer holidays !

  • JT

    Fascinating, I guess we will never know. Guess Google wont rule the world as soon as I thought they would.

    JT
    http://www.FireMe.To/udi

  • http://www.mediasurvey.com Sam Whitmore

    That famous BusinessWeek cover story is just about two years old … http://tinyurl.com/hfhth

    Well, at least they got the valuation right.

  • jakdracula

    Guess there was just too much Huffington Post on Digg for Google… of course, now there’s too much Huffington for anyone on Digg.

  • Not worth $200 million

    Digg is no where near $200 million in value. If you look at Digg, it’s a collection of extreme left stories, people bragging about AdBlock plus, and a funnel to sites like Huffingtonpost, Rawstory, and DailyKos. The demographic that accompanies that kind of mindset is worthless, they’ll never buy anything that’s advertised (which is what advertising is about). You could whip up a site like that in a week, without the baggage of the self important community.

  • http://respektonline.com silverDuck

    …Why is it so important for Digg to sell? Why can’t they just stay the course and be a profitable company on their own? Just because you were once a startup doesn’t mean you have to sell to the big boys.

  • http://www.mixxingbowl.com Bdog2g2

    “You could whip up a site like that in a week, without the baggage of the self important community.”

    You know you have such an original thought, that I think it may just work. I mean, I can’t believe someone hasn’t said that before….wait….THEY HAVE. EVERY OTHER COMMENT is “Oh I could build that in a week”

    STFU and GTFO. You fail at Internets and your just pissed because your right wing parents didn’t’ hug you enough.

  • Loren

    Maybe Google realized that there is absolutely no value in owning a pos website like digg that is totally biased to the left and really adds absolutely no value to the internet. Go to drugereport.com if you want to see the newest headlines, go to digg if you want to see them 2 or 3 days late.

  • silicon valley dropout

    dot com bubble is near

    but imho i think digg deal was another google publicity stunt

  • Fred

    This rumor is older than old. Its chiseled on stone somewhere.

  • http://www.chw.net/foro/google-se-arrepiente-ya-no-quieren-digg-t170996.html#post2173996 Google se arrepiente, ya no quieren Digg – Foros de CHW

    [...] de Microsoft y, tercero, bueno, si vas a vender un auto lo mnimo es no dejarlo prendado. Fuente: TechCrunch addthis_pub = [...]

  • Orange Mounds

    Sounds like Google didn’t really know DIGK.

  • faceloop

    this sucks for digg. the problem is the “web 2.0″ business model. advertising will not support every site on the planet – and even worse, we are entering an advertising depression. google may have been able to monetize digg, but they will not be able to do it themselves.

    if you have a wildly popular site with 5 gazillion monthly uniques, but you cannot monetize them – and you actually lose money on every visitor – you will fail.

    we are going to see the winners pay less attention to distribution and more attention to monetization moving forward.

    distribution can be purchased once you prove the ability to monetize.

  • http://www.blackleafmedia.com/ Patrick Sweeney

    I’m glad to see this fall through. The only value in this for Google is the community, which is certainly not worth the stated amount.

  • http://chargingcomplete.wordpress.com/2008/07/26/no-google-digg-deal/ No Google & Digg Deal « [+-]Charging Complete[-+]

    [...] site for user-posted news, was notified that Google had walked away from the deal. According to TechCrunch, negotiations were going well last week, had passed the term sheet stage and were in the price [...]

  • http://blog.codingfresh.com Mike

    This is what I understand on the subject.

    TechCrunch posts this story (again), claiming that a big company is looking to purchase Digg. None of these posts contain any concrete evidence on the subject. We are told that it’s almost a done deal with some ‘final negotiations’ going on.

    Now, the deal is off? Yet again with no further proof.

    I have to be honest with you, it all seems like it was made up to fill up a slow news week. A website like Digg has no real benefit to a company like Google. Digg is more of a comedy website than a news website and the only benefit that it could ever bring Google is a search deal to take over the broken search feature on Digg, similar to how search was placed on MySpace.

    Besides, no way in hell is Digg worth $200M. If I were Google I’d step up with $10M at the very most.

  • Martin

    I wonder if they were worried that most of the employees would leave soon after the acquisition. I get the feeling that a lot of them are not the types to stay in a big organization especially if they have a few million in the bank. Kevin Rose has multiple other projects he is associated with and if he left I am guessing a lot of people would follow him.

  • http://www.techcrunch.com Niel

    Digg is internet for me. I wish it doesn’t go to to google. I am fed up with too much of google entering my life

  • Ryan

    Tech people can be such a-holes sometimes, that they’ll cut off their nose to spite their face.

  • Joe Bowers

    aaahahhahaha FAIL.

    Digg is completely useless. The only “network effect” it has going on is an army of Kevin Rose & Apple fanboys.

  • http://www.adspeed.com/ Ad Manager

    Thank you! I love digg as an independent source. Don’t worry, with all the latest “bubbly” acquisitions, Digg is worth more than 200M and you’ll see.

  • http://www.blackleafmedia.com/social-media/google-gives-up-on-digg/ Google Gives Up On Digg | blackleafmedia

    [...] reported on TechCrunch, Google has decided to walk away from the proposed deal with Digg. Once again, this is from TechCrunch, so you sort of have to [...]

  • http://www.micfo.com micfo.com

    I think $200M is too much for digg.

  • http://commentlocator.com CommentLocator.com

    blame it on the Comment Posse from TC

  • http://mdoeff.com/blog Mike D

    No, they are just using Microsoft’s ad network. I don’t think there is any Microsoft in their stack.

  • http://www.imediapress.com/rp/2008/07/26/google-not-digging-any-more-for-digg/ iMediaPress

    Google not digging any more for Digg…

    Negotiations between digg and Google have ended and Google has walked away from the rumored $200 million deal, according to Techcrunch. Sometime this week Google decided not to purchase Digg. Off late Google has been experimenting with digg like featur…

  • http://solinkable.com/story/164 solinkable.com

    Google Walks Away From Digg Deal…

    The Google/Digg acquisition negotiations were in full swing as of last Tuesday, had passed the term sheet stage and the two companies were in final negotiations in the $200 million range. But sometime this last week Google decided to walk from the deal…

  • http://despuesdegoogle.com/2008/07/26/google-se-aleja-de-digg/ despuesdegoogle » Blog Archive » Google se aleja de Digg

    [...] fueron las reacciones incrédulas a la operación de compra de Digg por parte de Google, y hoy TechCrunch viene a darles la razón. Google, el gran comprador, no remata la transacción: el acuerdo parece [...]

  • http://whatareyouwatching.uni.cc Television Sp

    Google’s acquistion of Digg would kill Digg. The growth and success of Digg has been that it was and still gives the appearance of a small very focused group of people, while Google is very much thought of as a large corporation (which it is, and to some degree Digg is aswell).

    The thing is that Google ruined YouTube, not necessarily ruin in the sense of killing it – but the growth of YouTube pre-Google was faster and larger then in post-Google. YouTube is still doing well, but people are moving away from it and towards other video hosts like break and vimeo, which has seen a large increase lately.

    If Google bought Digg, Digg would definitely lose a lot of it’s members, who would flee to other competitors like Reddit or Mixx.

    The deal probably broke down because of certain members of the Digg team’s ego. It’s well known that Andersen has been one of the problems behind selling Digg, at least according to 3 previous deals that were on the table.

  • http://blogs.jajar.com/2008/07/26/google-walks-away-from-digg-deal/ Jajar Blogs » Blog Archive
  • Harry

    Digg can’t make money, is totally bloated, and hasn’t done anything innovative since it launched.

    That said, it’s an awesome website and is the main way a huge number of people find news.

    A conundrum that they themselves need to solve, instead of spending all their time looking for buyers.

    Diggers– ditch Allen and Co, forget about raising money or selling out, and figure out how to make money.

  • http://jollyjo.com Jollyjo

    @Harry

    “Diggers– ditch Allen and Co, forget about raising money or selling out, and figure out how to make money.”

    Thy have figured how to make money…it’s the exit strategy…

  • http://www.pjbrunet.com/ PJ Brunet

    I’m glad because if they got Digg that would mean they would probably factor Digg into PageRank. I would rather ignore Digg, the content isn’t very good and it’s a traffic leak. These little Digg buttons send people away that could be clicking ads. IMO your “Share” button is a big mistake. If I redesigned TC I’d probably double your money.

  • http://www.triond.com/users/nicki+b Nicki B.

    That’s an understatement.

  • http://www.triond.com/users/nicki+b Nicki B.

    What about StumbleUpon? Also a very popular social bookmarking site. Perhaps Google may consider integrating some “Digg-style” functions there.

  • The Teacher

    Fantastic English you have there, Bdog2g2. Did you write that post all by yourself?

  • steve

    this story has little to do with technology. Digg’s traffic has been flat for months, gave signs of renewed growth, then started a recent decline.

    a $200m valuation has big growth factored into it, that “g” in the valuation equation goes down, no way to justify that kind of valuation.
    Digg’s day is over, barring any radical changes, they’ll end up selling to a media company for half of what goog was offering, if that.

    Lesson for us start-ups – don’t get greedy and strike while the iron is hot.

  • http://meneame.net/story/finalmente-no-hay-acuerdo-entre-digg-google-eng meneame.net

    Finalmente No hay acuerdo entre digg y google [ENG]…

    Finalmente no hay acuerdo entre digg y google…

  • http://howardlindzon.com/?p=3758 Howard Lindzon » TEN Reasons Digg Not Getting Acquired…Nope, Just One!

    [...] has tried to Digg their ‘acquisition’ for almost two years. They have Mike Arrington as their shill. He writes a post at noon when he wakes up and ‘timestamps’ it 4-30 AM [...]

  • Yawn

    Google walked away because they realized how dumb it was to acquire Digg. The value of Digg’s demographic is very low. What can you advertise on Digg?

    1. Dating services? Not gonna fly. Who wants to date 25 year old iPhone freaks who live in their mom’s basement.

    2. Apple products? Nope. These people are already fanatics.

    3. Anything else? Nope. These people don’t really buy stuff.

  • Guk

    I don’t get why Digg needs so many employees to let it work…all they need is to put the damn site on amazon servers and 3-5 developers that add few features and so on.

    The site is user-driven…all they need to do now is to cut costs instead of raising money and decorating their huge offices…

  • Williams

    “The tech is Microsoft based”

    Wrong. Very wrong. LAMP anyone?

  • http://blabtech.blogspot.com techdude

    Maybe Google has some plans by walking away..?? http://blabtech.blogspot.com

  • Tatiya

    If Gogole wasmore interested in the technology than community they why did they buy youtube?

  • http://www.1986tp.cn/2008/07/google-to-abandon-the-acquisition-digg/ 1986 To Present » Blog Archive » Google 放弃收购 Digg Google 放弃收购 Digg

    [...] Google 将要收购 Digg 的传闻是 TechCrunch 传出来的,现在 TechCrunch 又第一出来说 Google 将不会收购 Digg.据它的消息,上周的时候 Google 决定放弃收购 Digg, [...]

  • Steven

    Actually Mike you may be slightly in error. The rumor is that there is no technology behind Digg. Quite literally that there is no promotion algorithm whatsoever. My understanding is that after the HD-DVD issue when Digg was using a very simple promotion algo they simply changed it to be almost completely human driven. Google was actually in the market for an almost “magical” news algorithm. People were talking about some sort of algorithm that itself had the news instincts of a Matt Drudge. Sounds strange, but that is literally what people around Google were hoping to acquire.

  • http://www.mtechxp.net/main/google-walks-away-from-digg MicroTechXP » Blog Archive » Google Walks Away from Digg

    [...] The Google/Digg acquisition negotiations were in full swing as of last Tuesday, had passed the term sheet stage and the two companies were in final negotiations in the $200 million range. But sometime this last week Google decided to walk from the deal. Digg was notified on late Thursday or Friday. The search engine company was in the due diligence stage of the deal, where they peer deep into Digg’s technology and financial statements. Most term sheets are non binding, so anything that gives the buyer pause can be used as an excuse to walk away – but generally the buyer already has a very good idea what they are getting well before the term sheet stage.Two sources close to the companies suggested that some issue that came up during technical due diligence was to blame. One source said that the issue was more personality driven, and that Google decided after spending more time with Digg’s top team that there just wasn’t a fit.View: Full Story at TechCrunch [...]

  • http://futurebells.com Tech Blogger

    Ok Steven, You think that Google need some very controllable DIGG but not a Human controlled Social Bookmarking site??? Is this you trying to Suggest??

  • http://michaelkimsal.com/blog Michael Kimsal

    Not sure if this was said before or not, but Digg is (largely?) PHP-based. This may have presented a larger integration problem for Google than was originally anticipated. However, given Google’s digg-esque voting features that were written up here on TC just a couple weeks ago, I suspect that Google wanted Digg more for the mindshare and goodwill effect rather than the tech itself. I’d even think they were maybe looking to avoid getting sued by Digg when they roll out voting features.

  • http://www.ryanwaggoner.com Ryan Waggoner

    Google doesn’t own StumbleUpon…Ebay does.

  • deleo

    The whole web 2.0 bubble is getting more and more exposed. These companies aren’t worth $200 million – maybe 1/4 of that at best. Digg isn’t going anywhere, nor are a lot of sites like it, but they will have to become labors of love for their creators and not a chance to get rich.

    I think Google, Microsoft etc. may end up acquiring a bunch of web 2.0 sites, including Digg, but it will be in 6 months to a year when these companies are totally out of cash and knocking on their doors looking for a buyout.

  • Fair And Balanced Common Sense Patriot

    @Loren, @Not worth $200 million

    LOL. So there’s a lot of bad news about the economy and the war to report and that makes the site left-biased?

  • http://davidwalsh.name/weekend-links-firebug-extensions-updating-firefox-extensions-jquery-puzzles-digggoogle-sale Weekend Links – Firebug Extensions, Updating Firefox Extensions, jQuery Puzzles, Digg/Google Sale
  • Bob

    This is the New Google (aka New Microsoft). Remember what happened with 1-800-Free411? Google took a good look at the numbers and learned about the business, then launched GOOG411. I love GOOG411, but it doesn’t change the fact that this tactic is straight out of Microsoft’s playbook. Expect many more deals to “fall through” at the last minute like this. Google seems to be going down the same path as Microsoft, except it’ll go through in 15 years what took Microsoft 30 years to do. The next big thing for them should be some kind of an antitrust battle with the feds around 2009ish.

  • http://www.stefan-graf.com/google-kehrt-digg-den-rucken/2008/07/26/ Google kehrt Digg den Rücken! – Stefan Graf

    [...] (via) Wenn dir dieser Beitrag gefällt, dann yigg it und stimme dafür ab! Tags: Digg, Google, Internet, News   [...]

  • http://www.thriveorfail.com Kevin K.

    With 22 votes so far, this is evenly split as of right now, 50% Surprised, 50% not. Interesting.

  • http://www.mixxingbowl.com Bdog2g2

    Actually no.

    Your mom helped me out. Tell her she owes me $20 bucks for the cab fare and $200 for the clinic visit.

  • http://www.juangigli.com/google-digg-y-los-filtros-sociales/ Juan Gigli / Google, Digg y los filtros sociales.

    [...] Según comenta Arrington en Techcrunch, Google parece haber retirado la oferta sobre Digg. [...]

  • http://www.jmorganmarketing.com/google-one-trillion-pages-google-buys-digg-google-walks-away-from-dig/ Google, Goggle, Gogle, Glogle, Googel…News | Jacob Morgan’s Marketing Ideas and Rants

    [...] Google for 200 million dollars. Today Michael Arrington from Techcrunch announced that Google has walked away from the deal cold turkey, all I have to say is, wow that must really suck. Can you imagine being co founder [...]

  • Bla

    uuuuuuuuuhhhh publicity????
    Google is in your pants sucking at your balls…..
    …..
    .
    .
    .
    .
    .
    ..
    check, of you may!!
    ..
    .
    .
    .
    .
    .
    .
    its there.. you just dont know it yet!!

  • Whatevs

    gb2/b/, you walking failure. The above poster’s comments are right on the money, and you are a prime example of what he speaks.

  • http://blog.webmaster-homepage.de/item/2055 Webmaster Blog | Doch keine Übernahme von Digg durch Google

    [...] es scheint, wird Google Digg nun doch nicht übernehmen. Laut TechCrunch sei man zwar in finalen Verhandlungen bezüglich der Übernahme gewesen, jedoch habe Google sich im [...]

  • henry batt

    where is carl icahn? take control of digg. digg is going down the tubes. proxies, lawsuits, omg!!!!!!

  • http://tps-report.org/2008/07/26/can-you-digg-it/ tps-report.org » Blog Archive » Can you Digg it?

    [...] Story here [...]

  • http://www.mimimi.be/?p=191 Schweppes slow motion ballet | mimimi ?

    [...] sociale nieuws site elke dag meer in mijn achting.  Mischien voelde Google de bui al hangen en heeft daarom afgehaakt op de mogelijk overname ?  Wat er ook van is, het is met spijt in het hart dat ik Digg zie vervallen in tot wat het [...]

  • http://www.thejimgaudet.com/ Jim Gaudet

    I knid of wanted Google to buy Digg. I was interested in seeing what Google had for an idea after the purchase.

    ~ Jim

  • http://www.thejimgaudet.com/blog/archives/39 The Google and Digg deal is over… – Random Thoughts by Jim Gaudet | Free Tech Support – Do you Breathe Google?

    [...] read this article at Tech Crunch. Te be honest I wanted to see this deal go through. I was interested in seeing where Google would [...]

  • http://www.yourseomentor.com Garrett Pierson

    Personally I think this is great news. I think this would be a bad idea for both companies it seems every company Google acquires they either ruin or break!

  • http://venturebeat.com/2008/07/26/google-buries-digg-deal-marked-as-a-dupe/ Google buries Digg deal. Marked as a dupe or just lame? » VentureBeat

    [...] were underway, but some due diligence cause Google to walk away from its deal to buy Digg, reports TechCrunch. Thus ends another round of rumors that the social news voting site is being [...]

  • James Devonshire

    Google was interested in Digg only for the brand name. $200M is too much money. Digg is worth about $50M just for the brand name if acquired by someone like Google. It’s analogous to when Dell acquired Alienware. It was about the funky brand not the tech.

    Google would:

    - use the brand as a way to push its automated services (like google news, etc.) to a wider audience.

    - Fix Digg’s broken technology. 20 people submit most of the stories that make it to the homepage.

    Digg’s value is going to decline further unless it manages to fix its own problems. But there is no incentive to do so b/c it entails a risk that the tech changes would alienate users.

  • http://www.thriveorfail.com kapauldo

    Voting is starting to break in a pretty clear trend.

  • http://www.harrynads.com Harry Nads

    Why would Google pay $200 Million for Digg when they can hire a team of programmers for a fraction of that amount and create their own social media news site?

    Gigg.com?

  • http://www.myqute.com kelly

    I agree – Google was just sneaking up on Digg to see “how” they work (their infrastructure). They knew that Digg was more “community-based” and anyway Google had the resources to build a 2nd DIGG! BUt I love Google more than I love Digg. lol

  • http://www.myqute.com kelly

    I second that Harry Nads.

  • http://www.renehasp.com Renehasp

    Digg is worth a lot more the $200 Million. Google messed up big time. The revenue potentials with digg is off the charts!. Everything happens for a reason and I am willing to bet that Digg will get acquired for a lot lot more! This might be Yahoo’s in to make a come back!

    on a side note,

    I am a huge Revision3.com addict and watch half of their shows on a regular basis I hope a network picks them up so we can get the shows in High def or even if Sirius stepped up and did a rev3 channel. I want to enjoy the shows as I’m driving to work an listen on the radio. Sirius would get more customers by doing a deal with them. win win….

  • http://www.digitaltrends.com Ian Bell

    Great response.

  • joe

    It’s not a page out of Microsoft’s playbook, it’s everyone’s playbook. If a company wants to offer a new product it’s logical to consider building it in house or going out and acquiring another company that already has the product. It’s completely rational to do a deep analysis of the costs and benefits of both approaches before making a final decision.

    You might even think that it makes sense to buy until the last minute when you find out that the technology you’re buying isn’t as good as you thought it was or the seller demands a price that is so high that you no longer think that buying them makes sense.

  • Dave

    You’re a fool. You have no idea where the value of Digg lies. Go get some basic (and I meab basic) business training.

  • http://joeduck.com Joe Hunkins

    Harry wrote:
    Google doesn’t get community, Digg doesn’t get tech

    Excellent points in my view, and I wonder if this is what killed the deal. More likely might be the metrics – Digg has always suggested they have far more uniques than Comscore measures. I’m wildly guessing that Google determined the value of the Digg community was less than they had projected – perhaps disputing internal Digg metrics?

  • http://www.gafno.com/2008/07/26/report-google-digg-acquisition-talks-fall-through/ .: GAFNO.com – Hot World News Blog :. » Blog Archive » Report: Google-Digg acquisition talks fall through

    [...] The two companies had reportedly been in the final stage of talks to bring Digg into the Google News group for $200 million. Some sources said the trouble was due to technological incompatibilities, while another said it was more about a clash of personalities. Digg was informed of Google’s decision late this week, according to the report. [...]

  • http://benmetcalfe.com Ben Metcalfe

    I wonder whether Digg failed on the due diligence – either tech or perhaps legal? Point is, if there’s something nasty in there it may well always be in there — and thus company after company will walk away when they discover it.

  • http://sell-google.co.il/blog/2008/07/google-buy-digg/ גוגל במגעים מתקדמים עם דיג לקראת רכישתה. הצעת מחיר סביב 200M$. | גוגל-ספרה

    [...] מדווחים כי עסקת ההשתלטות עלתה על [...]

  • http://skullbocks.org/?p=170 SkUlLbOcKs.OrG » Blog Archive » Google Walks Away From Digg Deal

    [...] are over, multiple sources close to both companies have confirmed. The deal appears to deadread more | digg story Read [...]

  • http://dinnernews.net/?p=15 dinnernews.net » Google Walks Away From Digg Deal

    [...] From [...]

  • http://www.ryanwaggoner.com Ryan Waggoner

    Maybe that’s why you’re not Google.

  • http://jacobmadison.com/blog/2008/07/26/google-digg-acquisition-talks-fall-through/ Google-Digg acquisition talks fall through | Jacob Madison

    [...] The two companies had reportedly been in the final stage of talks to bring Digg into the Google News group for $200 million. Some sources said the trouble was due to technological incompatibilities, while another said it was more about a clash of personalities. Digg was informed of Google’s decision late this week, according to the report. [...]

  • http://www.ryanwaggoner.com Ryan Waggoner

    Yeah, your adspam site looks like a real winner. I’m sure that you’re pulling in way more traffic and revenue than TC.

    Idiot.

  • http://domainforensic.net Martin

    Great news , never in favor of the almighty G ,owning the almighty D , no monopoly of the Greats, please !

  • http://www.driverheaven.net/news/165347-google-buries-digg-deal-again.html#post1161922 Google Buries Digg Deal — Again – DriverHeaven.net

    [...] was on the verge of being finalized, with the total price estimated to be $200 million, it’s now reported that Google decided to walk, with Digg being informed at the end of the week. _________ Source: [...]

  • http://dreamschooner.wordpress.com/2008/07/26/google-walks-away-from-digg-deal/ Google Walks Away From Digg Deal « dreamschooner.blog

    [...] read more | digg story [...]

  • http://tech.blorge.com/Structure:/2008/07/26/google-acquisition-of-digg-fails/ TECH.BLORGE.com

    [...] TechCrunch first brought the acquisition to everyone’s attention back in March. Although Digg’s CEO Jay Adelson denied the whole thing, it seems they weren’t totally off the mark afterall. Weeks later, it reported that the acquisition was priced at around $200 million. That’s more than double what Digg was asking for two years ago. [...]

  • http://www.enotes.com/blogs/wikipedia/2008-07/google-jumps-into-social-search/ The Wikipedia Blog » Blog Archive » Google jumps into social search

    [...] Google walked away from the digg deal! I think this might actually have been the right decision (and yahoo has to be breathing [...]

  • http://www.worthprotectionsecurity.com/blog Rob

    That would be an interesting twist for Yahoo or MSN to swoop in and outbid Google…

  • Moe Glitz

    Even if Google did aquire Digg, would they have done anything relevant with it.
    Look at Google’s history of aquiring other Web based Companies such as Jotspot, Feedburner, Dodgeball, Jaiku and YouTube. Neither of these Companies has added any major revenues streams for Google.

    Plus Web Services that Google has released in-house, such as GoogleBase, Google Checkout and possibly Lively and Knol, are just bad imatations of Ebay, PayPal, Second Life and Wikipedia, that shall never generate future growth.

    Apart from their hugely successful Search and Ads Platform, Google will never find another big money earner, unless they aquire a major Tech Company such as Ebay, Amazon or Apple.

    Google’s future is probably another Companies past.

  • http://www.invokemedia.com/digg-google-deal-is-off/ » Digg Google Deal is Off

    [...] “Google was in the due diligence stage of the deal, where they peer deep into Digg’s technology and financial statements. Most term sheets are non binding, so anything that gives the buyer pause can be used as an excuse to walk away – but generally the buyer already has a very good idea what they are getting well before the term sheet stage.” Full article here. [...]

  • http://www.gamerscircle.net/2008/07/26/google-walks-away-from-digg-deal-michael-arringtontechcrunch/ Google Walks Away From Digg Deal (Michael Arrington/TechCrunch)

    [...] Google Walks Away From Digg Deal  —  The Google/Digg acquisition negotiations were in full swing as of last Tuesday, had passed the term sheet stage and the two companies were in final negotiations in the $200 million range.  But sometime this last week Google decided to walk from the deal. [...]

  • http://newsnstars.com/?p=56 NewsnStars.com News and Entertainment Blog with written and video comments and images » Blog Archive » Google Walks Away From Digg Deal

    [...] are over, multiple sources close to both companies have confirmed. The deal appears to deadread more | digg [...]

  • John Mazzoli

    Its a bummer for Digg, and kind of a blow to the idea that if you build an enormous user-base with a web 2.0 service, you’ll have a company alluring for acquisition by google.

    Digg really needs to bring ad sales in-house and offer new revenue generating products.

    -jm

  • http://forfraksake.com/post/43627508/digg-is-dead Boyish
  • http://pulse2.com/2008/07/26/youve-got-2-gs-weve-got-2-os-it-just-wouldnt-work-out/ You’ve Got 2 G’s, We’ve Got 2 O’s… It Just Wouldn’t Work Out

    [...] Links: 1. TechCrunch 2. ValleyWag addthis_url = [...]

  • http://digitalhank.wordpress.com/2008/07/27/google-dumps-digg-at-the-altar/ Google Dumps Digg at the Altar « DigitalHank
  • http://www.indianjobreviews.com Avinash

    Sad to see Google go. Hopefully, things work out for Digg sometime in the near future.

  • cynthia

    Agreed. This is an amazing factoid that should instill fear and shivering in the many VCs who have invested $Ms in social-based sites.

  • John Red

    There are few big problems with digg.

    A) Lack of Innovations for years now (dumb features added regularly)
    B) Bad Management / CEO / Team
    C) Absence of Killer Applications (Competitive Edge)
    D) Revenue model

    Digg is web2′s biggest hype, without substance or real value. Digg will be bought buy a dumb desperate company only.

  • http://www.whoisabhi.com/2008/07/google-walks-away-from-digg-deal/ Google Walks Away From Digg Deal | Abhishek Deshpande

    [...] I don’t know when google Offer 200 Million dollar to Digg. I am not Steve Jobs or Bill Gates to know these deals. I found over TechCrunch. [...]

  • http://ashmadai.wordpress.com/2008/07/26/digg-talks-google-walks/ Digg Talks, Google Walks « Ashmadai’s Weblog

    [...] 26, 2008 by ashmadai It was reported by Techcrunch on July 26 that Google, in an article entitled Google Walks Away From Digg Deal, that Google walked out on it’s negotiations with [...]

  • tc

    Google is a technology company. There’s no technology to speak of in Digg; it’s just a website. As Google isn’t in the business of buying up Web real estate, buying Digg is as useful as buying CNN.com.

  • http://www.moversneeds.com Lisa

    Do you think Microsoft will try to buy it now?

  • http://www.teedoz.com/2008/%d8%ac%d9%88%d8%ac%d9%84-%d8%aa%d8%aa%d8%ae%d9%84%d9%89-%d8%b9%d9%86-digg/ جوجل: تتخلى عن Digg | تيدوز

    [...] لن يتم فقد اوضحت بعض المصادر المطلعة على المحادثات لموقع TechCrunch ان الفرقين لم يتفقا حول بعض الامور التقنية بينما تحدث اخرون عن [...]

  • NGJ

    Most Likely G figured out that D was trying to sell them the milk, but keep the cow.

  • http://bloodycondom.com/2008/07/july-27/ Bloody Condom Daily Links » Blog Archive » July 27

    [...] Google not buying Digg [...]

  • http://www.searchenginejournal.com/google-buries-digg-buy-out-deal/7377/ Google Buries Digg Buy-Out Deal

    [...] Loren to ask why Google would buy Digg for such an amount. Well, Loren can rest easy now as TechCrunch reported that the rumored buy-out deal has been buried – [...]

  • http://www.keywebdata.com Social Marketing

    Exactally my point that I have made, most web guys do not understand what a massive serverload Digg incurrs. The fact that the code does not break the servers is the best thing about Digg.

    The fact that the code is stable, scalable, upscalable and the whole Digg show is only a small group of people in incredible in itself.

    Some idiot the other day tried to tell me “oh there code sucks, they have javascript errors and the advertising fails to load.” That is not what we are talking about, the core code that runs Digg. Easy to write, not easy to write for 6 million profiles.

  • http://www.keywebdata.com Social Marketing

    Microsoft is not an option, they are after Delicious thru Yahoo.

  • http://www.keywebdata.com Social Marketing

    Google already knows everything that Internet users do, uummmm, how’s that? Googletoolbar, javascript and cookies from Google, Google cookies from signing in to your Google account, Google Analytics. To get the numbers they need, they just multiply their user base.

    Sorry my comment above should have gone elsewhere.

  • http://www.keywebdata.com Social Marketing

    IF you could see a year long trend, you could see that this is the summer slow down period on the internet. Happens every year.

  • http://www.keywebdata.com Social Marketing

    Kevin Rose wrote the Digg application himself originally in PHP and that only runs on Linux etc.

    Actually ASP.NET is a vastly better web app language and it does run only on MS servers.

  • http://www.myzine.com MyZine.com

    Seriously Microsoft should step in and buy out Digg

    MyZine.com
    Share Videos, Photos & Audio

  • http://www.keywebdata.com Social Marketing

    Digg lost money until this last year, or thereabouts. The MS deal is their only income. Google just released it’s FriendRank patent to place advertising on social sites, http://www.keywebdata.com/?p=128

  • http://blogs-optimieren.de/2008/07/27/ausgediggt-google-will-doch-nicht-uebernehmen/ Ausgediggt: Google will doch nicht übernehmen

    [...] Techcrunch ist der spektakuläre Deal nun wohl geplatzt, je nachdem welcher Quelle man eher glauben will [...]

  • http://www.keywebdata.com Social Marketing

    Highly targeted advertising delivered to social networks is just about the best ad idea ever, better than AdSense. You tell the site exactly what you are interested in and what you don’t like, then they deliver highly targeted ads, priceless.

  • http://www.keywebdata.com Social Marketing

    What I don’t get is Bebo went for what? $800M… I know Digg is a sewer with bury brigades the top 100, but $200M is cheap compared to prior acquisitions elsewhere, remember MySpace? FeedBurner? $381M for an RSS app.

  • http://www.keywebdata.com Social Marketing

    Realize too that the social bookmarking explosion in the last year is from dumbass bloggers that think that submitting every blog post they ever wrote is going to bring them better search rankings and traffic. They don’t realize you have to participate not just endlessly submit your own posts.

  • http://www.keywebdata.com Social Marketing

    While I may be as brutally honest as Bdog2g2 I wrote a far better app than FeedBurner at about the same time. Go try talking to investiment bankers about a few million for a tech start up that they don’t understand or is already a saturated market.

    Start pricing leasing datacenters and access right off the pipe, leasing office space, buying furnature and computers. The problem lies in the fact that ‘most never been done’ idea guys are not REAL programmers and real programmers are not idea guys. Napster was a fluke.

  • http://www.keywebdata.com Social Marketing

    Google is getting ready to do something between Digg and the experimental search last week? I expect it soon befor the web traffic doubles at Christmas time. Maybe September?

  • http://www.keywebdata.com Social Marketing

    The only reason you see Digg headlines a day late is it takes them that long to make the front page, it is a 24 hour process. They are in “upcoming” first. If you don’t submit a story to Digg minutes after it hits the AP wire you ain’t going to get it. Want relevant news on Digg, join Digg and then get some Digg top one hundred friends. Diggs value is thru the friends you make and your ability to follow news hounds.

  • http://blog.mocean.nl/?p=29 MoceaN Blog » Google’s interest in Digg lost

    [...] The two companies had reportedly been in the final stage of talks to bring Digg into the Google News group for $200 million. Some sources said the trouble was due to technological incompatibilities, while another said it was more about a clash of personalities. Digg was informed of Google’s decision late this week, according to the report. [...]

  • http://www.xoorg.com/story.php?id=1231 xoorg.com – share your news…

    Google Walks Away From Digg Deal…

    The Google/Digg acquisition negotiations were in full swing as of last Tuesday, had passed the term sheet stage and the two companies were in final negotiations in the $200 million range. But sometime this last week Google decided to walk from the deal…

  • http://www.keywebdata.com Social Marketing

    Google is going to monitize social networks very quickly, just Google “friend rank patent”

  • http://www.keywebdata.com Social Marketing

    You forget the Digg top 100, some of the most powerful Internet marketers on the planet, they just hide it well.

  • http://www.keywebdata.com Social Marketing

    Comment posse, little close to the Digg mafia for me.

  • http://www.keywebdata.com Social Marketing

    Google wanted Digg for it’s page views and with the friend rank patent we can see how Google is going to monitize social sites. Why give up a share of the ads when you can buy the cow?

    Funny how the Google voting test, the re-Digg talks and the friend rank patent came out all at once.

  • http://www.keywebdata.com Social Marketing

    IBM >>>> Microsoft >>> Google = History of the tech evil empire.

  • http://www.keywebdata.com Social Marketing

    Icahn is a pump and dump POS, he has only owned his Yahoo stock for a few months. He and his type are the worst thing that could happen to any corporation.

  • http://www.keywebdata.com Social Marketing

    You are right James, the Digg 100 take all the stories, but it is because they are there first. Even if I get there first the story I submit that should bo front page a Digg top 100 will submit it after me and then get all the votes. We missed front page about the Google voting features because we got buried by three little digger bastards that buried out artilce for “inaccurate content”. How can the content be inaccurate when the source was Google labs?

  • http://www.keywebdata.com Social Marketing

    Great point Ben, there is a reason that Digg has been up for sale for over two years.

  • http://www.keywebdata.com Social Marketing

    No, they are after delicious thru yahoo.

  • http://www.keywebdata.com Social Marketing

    Digg and Delicious in Microsofts stable could be good. Delicious is real, not the sewer that is Digg. But then again even sewers have value. Without sewers your bathroom would be full of crap.

  • http://www.keywebdata.com Social Marketing

    Google is in a page view war with Yahoo, that is one of Yahoo’s best points, they kick Google’s ass in pageviews. Yahoo search traffic and MSN’s can’t hold a candle to Google. But both kick Google’s A in page views and each page view has different advertising.

    If Microsoft gets Yahoo they own twice as much real estate as Google. OWN IT, not place AdSense on it. Plus Yahoo comes with Flickr, Delicious and MyBlogLog as well. There very viable comunties.

  • addam

    exactly, 200 dollar million dollars…

  • http://hatcaklet.com falimbany

    Yes james that’s too expensive. You have to buy something usefull but when it’s too expensive, just left it.

  • http://pixelfolk.net/internet/59/digg-verkauf Pixelfolk

    Digg: Verkauf an Google oder Microsoft?…

    Digg.com, der Vorreiter im Bereich der Social News, steht angeblich vor einem Verkauf. Zu den Interessenten gehören u.a. Google und Microsoft, der Kaufpreis dürfte bei rund 200 Millionen Dollar liegen. …

  • Fred

    you’re an idiot.

  • pit

    digg’s user base is relatively worthless, as Kevin Rose himself sets the highest standards for his community. they also missed the chance to upgrade to sleazier SEO revenue models like Mahalo did, with a minimum wage for their elite user base. most of all the rating feature is so oldschool and ubiquious that even google plans to integrate it their search interface now. meanwhile both the 5-star rating and the digg-counter lead to a poor user experience outside of niche semantic spaces.

  • http://www.keywebdata.com/?p=131 Google Dumps Digg and Walks Out as Acquisition Seems Near

    [...] has now reported that Google has left the Digg table. Be sure to read the comments and I use “Social Marketing” in my name field when the [...]

  • jenkins

    This is hilarious and makes Michael Arrington look soooooo BAD:

    http://www.alleyinsider.com/2008/7/why-google-isnt-spending-200-million-on-digg

  • http://friendfeed.com/alexandercarlill Alexander Carlill

    Only problem with that is Drudge is a far-right tabloid. I agree that Digg is overly biased, but Drudge is just the other side’s equivalent – hardly a reputable news source.

  • http://gesterling.wordpress.com/2008/07/27/looking-for-plan-b/ Looking for ‘Plan B’ « Screenwerk

    [...] was reportedly in the hunt to buy Digg and was very close, according to rumors. However, TechCrunch now says that Google has walked away from the deal. TechCrunch speculates that the company will just raise [...]

  • http://www.lostremote.com/2008/07/27/google-walks-away-from-possible-digg-deal/ Lost Remote » Google walks away from possible Digg deal

    [...] is reporting that Google has decided not to acquire Digg (in the $200 million range) just when the discussions [...]

  • http://blog.xaviermedia.com/2008/07/27/no-deal-between-digg-and-google/ » No deal between Digg and Google » Xavier Media Blog

    [...] to TechCrunch Google was in the due diligence stage of the deal, where they “digg” deep into [...]

  • joe

    so Microsoft is going to buy Digg, how much did they offer?

  • Bob

    Sure, real deals can fall apart for a variety of legitimate reasons. But a history of getting deep into a deal to the point of technical and financial due diligence, then walking away and launching a competitor in short order is something else again. Especially so when we’re talking about extremely powerful and arrogant companies like Microsoft and Google. Ever notice that rich and powerful people often think they can (and do) get away with more than ordinary folks? The same applies to companies with monopoly or near monopoly power.

    In this specific case, I don’t buy the argument that Google found Digg’s technology wanting. There’s not a whole lot of really cutting edge technology there to begin with, so it’s pretty hard to be disappointed. Similar sites like Reddit was built over a summer with something like $6000 in funding (Y Combinator). And if there was a scalability concern like some are saying, wouldn’t Google be the best guys to fix that? I also don’t think it’s Digg asking for too much money. They already signed a term sheet, so the price was more or less agreed on. The most likely thing is that Google wanted a really good look at the business model to see if it’s something worth getting into. And if you want to understand what’s the magic sauce that distinguishes Digg from its countless clones, who better to ask than the guys at Digg? When they all have $$$ signs in their eyes, they’re probably quite forthcoming with the info.

  • http://nolnolsem.net76.net/2008/07/27/google-%d0%bf%d0%b5%d1%80%d0%b5%d0%b4%d1%83%d0%bc%d0%b0%d0%bb-%d0%bf%d0%be%d0%ba%d1%83%d0%bf%d0%b0%d1%82%d1%8c-digg/ 007 » Blog Archive » Google передумал покупать Digg

    [...] сообщает TechCrunch, сделка сорвалась уже на стадии due diligence – этапе [...]

  • http://www.pingspider.com/ Social Bookmark Software

    I have always had a response to technical questions. Even when I have done something that Google considered to naughty, I normally manage to get at least an explanation. Digg has never deigned to even once answer questions. I have had websites banned for no apparent reason but never one response to email queries. Google rocks and the same can hardly be said of Digg.

  • http://www.chaow.info/2008/07/27/google-%e0%b8%96%e0%b8%ad%e0%b8%99%e0%b8%95%e0%b8%b1%e0%b8%a7%e0%b8%88%e0%b8%b2%e0%b8%81%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b9%80%e0%b8%82%e0%b9%89%e0%b8%b2%e0%b8%8b%e0%b8% Chaow Blog – Google ถอนตัวจากการเข้าซื้อ Digg

    [...] ที่มา – TechCrunch [...]

  • http://www.celebralike.com Dave

    Any acquisition of Digg is an acquisition of eyeballs. It’s not your average website that has mainstream media sites embedding their bookmarking services, and Digg has managed to do this (NYTimes, WSJ, etc.). Combine that with the existing user-base, and Digg offers an attractive acquisition target. That said, Google could launch a clone with a much broader userbase by creating a competitor and linking to it from their homepage. It’d be a different audience, with a different vibe to it … but they’d topple Digg in sheer numbers overnight. If they were able to devise an algorithm to tune what winds up on the homepage using something more than just a counter, then what’s the point of buying Digg?

    You could argue that they already do some of this today with Google News. Think of it … it’s aggregated news content pushing the good stuff to the front. If they blended in more of a community onto this (maybe which of your GMail contacts read which stories, or something like that) then there’s no reason to buy Digg.

  • http://www.jackhumphrey.com/fridaytrafficreport/friday-traffic-report/what-might-google-look-like-if-results-were-social/ Social Search In Action

    [...] has backed off the Digg purchase.  But I doubt they’ve given up on social voting and commenting in search results.  There [...]

  • http://www.digidave.org Digidave

    This is the third time you’ve written this story.

    In another few months it’ll pop up again and we will go for round four.

    I lose faith in you every time.

  • http://techcube.trankera.org/web20/raaaaaaaa-pegadinha-do-malandro.aspx RÁÁÁÁÁÁÁÁ!!! Pegadinha do malandro!!!! – Tech Cube – Notícias, Tecnologia, Gadgets, Games…

    [...] de notícias, como podem ver nesse link. Mais detalhes da negociação você encontra nesse post do [...]

  • http://ghznews.wordpress.com/2008/07/24/h-google-%ce%b5%ce%be%ce%b1%ce%b3%ce%bf%cf%81%ce%ac%ce%b6%ce%b5%ce%b9-%cf%84%ce%bf-digg-%ce%b3%ce%b9%ce%b1-200m/ H Google εξαγοράζει το Digg για $200M « GHz | news

    [...] Τελικώς, η Google έκανε πίσω και δεν θα υπάρξει συνέχεια στο θέμα της εξαγοράς. [...]

  • http://www.sebsn.de/2008/07/27/google-bernimmt-digg-nicht/ sebsn.de Der Blog! » Google übernimmt Digg nicht.

    [...] Die meisten dachten wohl, dass Google mit dem Deal versuche eine Community zu kaufen. Die Nutzer Diggs wären also das Kaufobjekt gewesen. Allerdings heisst es auf Techcrunch, dass Google nach Prüfung der technischen Möglichkeiten Diggs zurückgezogen habe. Two sources close to the companies suggested that some issue that came up during technical due diligence was to blame. [via TechCrunch] [...]

  • Seth

    Ever hear of once your lucky, twice youre good?

    Digg was very lucky, but never innovated beyond that and held out too long. Their management team as mentioned is unimpressive.

    Basically they overvalued themselves and believed everything Business Week told them.

    Now they can only pray for a fire sale while they burn through year 4 of investment cap in a crumbling economy.

  • http://josephratliff.name/google-walks-away-from-digg-deal/ Internet Business Marketing Strategies, Hidden Marketing Assets, and Making Money Online by Joseph Ratliff | The Profitable Business Edge 2™

    [...] read more | digg story [...]

  • http://www.sumolabs.com jay

    I haven’t gone back to Digg in a few months now. The problem boiled down to the site’s biased user base which produced the exact effect digg is intended to eliminate.

    That and I wasted tonnes of time reading hilarious links, Ronn Paul propaganda and Steve Jobs fanfare. Digg is a great product, but I classify it as entertainment.

    Valuation of any company is also typically based on user numbers (A certain dollar amount per user). The main problem is Digg’s users are notorious for not clicking advertisements.

    Buying digg would demand a price for technology + users. The purchase for Google (in my view) only made sense if they bought the technology. At the negotiating table I’m sure the Digg crew were demanding a large payoff for their users base as well.

    Anyways, I can see why Google walked away.

    J, http://www.sumolabs.com

  • http://scrapetv.com Blowedupt

    The two companies are at fundamental odds with one other, satirically illustrated here:
    http://scrapetv.com/News/News%20Pages/Technology/pages/Digg-burying-its-users-Scrape-TV-The-World-on-your-side.html

  • http://blog.codingfresh.com Mike

    Me and Google have something in common.

    None of us have bought Digg.

  • http://weblibraryjpn.wordpress.com/2008/07/28/google-walks-away-from-digg-deal/ Google Walks Away From Digg Deal « Weblibraryjpn’s Weblog

    [...] Google Walks Away From Digg Deal(July 26, 2008 TechCrunch) The Google/Digg acquisition negotiations were in full swing as of last Tuesday, had passed the term sheet stage and the two companies were in final negotiations in the $200 million range. But sometime this last week Google decided to walk from the deal. [...]

  • http://7r3y.com/2008/07/27/google-walks-away-from-digg-acquisition/ Google Walks away from Digg Acquisition « Convivial

    [...] Investing, Technology, coding by 7r3y on July 27th, 2008 Wow, very scandalous news. According to this article a technical review hit a snag or a personality conflict? Very intriguing. Tagged with: [...]

  • http://www.semantinet.com Tal Keinan

    Maybe they got pissed by the Digg Facebook connect stunt?

  • http://www.natkoll.se/2008/07/28/vad-du-kanske-missat-i-sommar/ Vad du kanske missat i sommar | Nätkoll.se | Nyhetsbloggen om nätets affärer

    [...] köper nästan Digg men drar sig ur i sista stund. Troligen på grund av "kulturella" [...]

  • http://www.adsensetrick.com/why-google-isnt-spending-200-million-on-digg/ Why Google Isn’t Spending $200 Million On Digg | AdsenseTrick.com

    [...] has tried to Digg their ‘acquisition’ for almost two years. TechCrunch usually delivers the news. Yawn. The whole strategy is not horrible as the media companies don’t [...]

  • http://seanfitzgerald.wordpress.com/2008/07/28/quick-links-for-2008-07-28/ Quick Links for 2008-07-28 « Sean’s Emerging…

    [...] TechCrunch – Google Walks Away From Digg Deal [...]

  • Foo

    Yet another unsubstantiated TechCrunch rumor; wrong as usual.

    I’m suspicious about any TechCrunch article involving publicly traded companies.

  • http://www.52.co.nz/story.php?id=1944 52.co.nz

    Google Walks Away From Digg Deal…

    The Google/Digg acquisition negotiations were in full swing as of last Tuesday, had passed the term sheet stage and the two companies were in final negotiations in the $200 million range. But sometime this last week Google decided to walk from the deal…

  • http://uplinkwebdesign01.wordpress.com/2008/07/28/delicious-20-announced-as-digg-deal-eats-dirt-for-google/ del.icio.us 2.0 announced as Digg deal eats dirt for Google « Aloa’s News Blogs

    [...] to some reports Google decided to walk away from the negotiations, informing Digg on Thursday or Friday. The [...]

  • http://www.sinlung.com/?p=3166 Sinlung News – - Google/Digg Deal Falls Through

    [...] Digg, with advanced negotiations in progress. Well, that deal didn’t get too far with TechCrunch stating that the deal is now void, and that Google has ‘walked away’ from [...]

  • http://blogs.zdnet.com/BTL/?p=9447 Between the Lines mobile edition

    [...] TechCrunch: Google Walks Away From Digg Deal [...]

  • http://www.ojointernet.com/noticias/google-se-retira-del-acuerdo-con-digg/ Google se retira del acuerdo con Digg

    [...] Las conversaciones de Digg y Google para una posible adquisición de Digg por parte del gigante buscador estaban en pleno apogeo la semana pasada, llegando a la última fase de negociación que rondaba los 200 millones de dólares. Finalmente Google decidió retirarse del acuerdo. [...]

  • http://blog.nico.at/2008/07/28/google-ubernimmt-diggcom-nicht/ kurios.at Blog – for a better life: » Blog Archive » Google übernimmt digg.com NICHT

    [...] TechCrunch berichtet, wird Google die Seite digg.com doch nicht [...]

  • http://ankitrawat.com/blog/google-no-more-intrested-in-digg/ Google No-More Intrested in Digg

    [...] when a company is “left at the altar” other buyers are usually hesitant to step in. Source: Techcrunch If you like this post then please consider subscribing to my Full RSS feed. You can also subscribe [...]

  • http://www.johnhacking.com Brisbane web design

    The obvious thing for Digg to do is to sell itself directly to the user base. I’m sure there’s lots of people out there with a lazy $1000 to buy a few hundred shares.

    I’d certainly punt $1000 just to be able to say I’m a shareholder in Digg.

  • http://wesleydonehue.com/2008/07/geek-links-072808/ Geek Links – 07.28.08 : Wesley Donehue

    [...] TC | Google Walks Away From Digg Deal [...]

  • Tucson Guy

    As Calacanis had mentioned: “Our entire industry is based on evolution” talking about the accusation that Netscape was basically a ripoff Digg. Google had already developed the technology and it has the community already – why spend 200MM? use 100MM in marketing for the new product and that’s it.

  • http://www.dominixz.com/blog/tech-news/google-does-not-need-digg-anymore/ Google ไม่ต้องการ(ซื้อ) Digg แล้ว | DominixZ : Live Smart & Geeky
  • http://www.outsourcing-options.com/blog/google-left-digg-altar What is Outsourcing

    Google left Digg at the altar…

    Google left Digg at “the altar” and no one in site to pick her up. Nothing new to Digg who has a long list of failed acquisition deals. You also could say Google got cold feet and did not show up. The fact remains the same, t…

  • http://www.techvibes.com/blog/diggcom-co-founder-diggs-travelpod/ Digg.com co-founder diggs TravelPod | Techvibes Blog

    [...] Google isn’t buying Digg.com but Ottawa’s TravelPod announced today that Owen Byrne, a co-founder of Digg.com, has joined [...]

  • http://webformoney.info/2008/07/28/google-walks-away-from-digg-deal/ Web for money blog » Google Walks Away From Digg Deal

    [...] are over, multiple sources close to both companies have confirmed. The deal appears to deadread more | digg [...]

  • http://www.nextmediaupdate.com/?p=239 July 28, 2008 | next media update

    [...] Google Walks Away from Digg Deal TECHCRUNCH The Google/Digg acquisition negotiations were in full swing as of last Tuesday, had passed the term sheet stage and the two companies were in final negotiations in the $200 million range. But sometime this last week Google decided to walk from the deal. Digg was notified on late Thursday or Friday. Two sources close to the companies suggested that some issue that came up during technical due diligence was to blame. Source> [...]

  • http://realdanlyons.com/blog/2008/07/28/kevin-rose-calls-to-non-rebut-rumors-about-digg-and-google-acquisition-talks/ Real Dan Lyons Web Site » Blog Archive Kevin Rose calls to non-rebut rumors about Digg and Google acquisition talks «

    [...] attempts to sell itself to Google for a rumored $200 million. He specifically mentioned this story from TechCrunch in which anonymous sources said Google walked away from the deal because of (a) [...]

  • http://www.onsquared.com/wp/?p=2922 Ripped from the Reader | Links for Monday | Online News Squared ™

    [...] + Google throws Digg deal into a hole, buries it. Here. [...]

  • http://www.onsquared.com/wp/?p=2922 Ripped from the Reader | Links for Monday | Online News Squared ™

    [...] + Google throws Digg deal into a hole, buries it. Here. [...]

  • http://www.6patlar.net/internet/google-olasi-digg-anlasmasindan-caydi/ Google, olası digg anlaşmasından caydı

    [...] haberine göre; Google, anlaşma neredeyse sonuçlanmak üzereyken Digg’i almama kararı verdi. (yaklaşık [...]

  • http://zimmik.dk/2008/07/23/google-k%c3%b8ber-digg-og-facebook-i-nyt-design/ zimmik.dk » Google køber Digg? og Facebook i nyt design.

    [...] 28. juli 22.30: Handlen bliver ikke til noget i følge Techcrounch. Det er Google, der har valgt at afbryde [...]

  • http://www.pagepropeller.com/news/archives/3585 SearchCap: The Day In Search, July 28, 2008 | PAGE PROPELLER NEWS

    [...] Google Walks Away From Digg Deal, TechCrunch [...]

  • http://www.dcglobal.us SEO Staff

    Comparing both companies, Google has made a name in searches and product advertising. Why walk away with a $200 million deal? Of course Digg has failed to update their website and they failed to be competitive. Why don’t Digg sell their company to Microsoft? We all know that Microsoft also desperate in taking over every technology that surpasses their own.

  • http://benkoo.com/2008/07/28/monday-tech-update-no-digg-google-deal-sex-sells-for-hulu/ Monday Tech Update- No Digg Google Deal, Sex Sells for Hulu « Koo’s Corner

    [...] consummating a deal to be acquired by Google. This weekend, the site now claims the deal is dead as Google left Digg at the alter. Its not clear if Google balked at the underlying technology of Digg, or at the prospect of working [...]

  • http://www.ponsherrera.com/blog/?p=392 Google se retira y no compra Digg

    [...] Techcrunch me entero que la adquisición de Digg por Google finalmente no se ha materializado. Google se ha [...]

  • http://webandlife.blogspot.com Andy Wong

    $200M? what digg does is just a single drop of what Google does regarding to collective intelligence.

    As many pointed, the “success” of digg was too easy and just a hype of the Web 2.0, without real value. Not surprisingly the management team of digg could easily overvalue them self regarding to technology, management skills and market value.

    The only value of digg is the user base, and these users are not loyal at all and could easily walk away.

  • http://webandlife.blogspot.com Andy Wong

    I am cheerful that Google walked away. Not such hard decision.

  • http://ontechnology.wordpress.com/2008/07/29/on-digg/ On Digg « On Technology

    [...] to Digg’s unhappy history of aborted acquisitions when the proposed sale to Google for $200m fell through. To go back to the beginning there was the Calacanis deal which was a good bullet to dodge. Since [...]

  • http://weblenta.net/1247 Google откaзaлся от покупки новостного рecурсa Digg.com

    [...] теперь TechCrunch со ссылкой нa двa осведомленных источникa сообщaет, что сделкa между Google и Digg.com сорвaлaсь. По информaции [...]

  • http://blog.sitelynx.com/?p=8 Search Engine News 21st July – 28th July | Sitelynx

    [...] TechCrunch reported that Google decided to walk away from the Digg deal. In the past few weeks there has been a lot of speculation about Google acquiring this popular social media site for $200M. There are reports that Google was mostly interested in the technology behind Digg. The fiasco proves the argument that the majority of social media sites fail to build a sound revenue model. [...]

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  • http://www.yourseomentor.com/seo/seo-weekly-news-tuesday-podcast SEO Weekly News Tuesday Podcast | SEO Training

    [...] Google Walks Away From Digg Deal [...]

  • http://www.accuracast.com/search-daily-news/social-media-7471/google-digg-deal-called-off/ Google – Digg Deal Called Off | AccuraCast Search Daily News

    [...] was looking into the technical and financial aspects of Digg. Michael Arrington from TechCrunch explains that usually, by this stage the buyer knows pretty well what they are [...]

  • http://www.xboxjedi.com/?p=816 Google Not Buying Digg | Xbox Jedi

    [...] techcrunch: Google Walks Away From Digg Deal [...]

  • http://www.geekazine.com/podcast/episode-44-7-30-08-new-listener-drive Episode 44 – 7-30-08 – New Listener Drive | www.Geekazine.com

    [...] BusinessWeek DSpace and Fedora Collaborate – NSDL Facebook Not Scrabulous – Silicon Alley Insider Google Walks from Digg – TechCrunch 100 Channel FIOS Zune Guy Upset – Wired iPhone with Photos – Gizmodo OpenXBox – [...]

  • Aydin

    I too am very happy Google walked away. Hopefully Digg goes away – far far away -> into the dead pool of sites that only looked interesting for a time (when new).

    Google should just incorporate the tech into Groups, or iGoogle instead.

  • http://cindytech.wordpress.com/2008/07/29/tuesday-news-729/ Tuesday news – 7/29 « Cindy’s Take on Tech

    [...] astray from all things Google, we read the TechCrunch piece spreading the unconfirmed story that Google had walked away from the Digg acquisition. The article has a list of other failed attempts to sell Digg.  Wonder what will happen next.  [...]

  • http://www.seocontest2008.szulencki.com/index.php/archives/google-digg-deal-fails/ Google-Digg deal fails – SEO / SEM blog

    [...] exact reason for that is unknown. TechCrunch reports that… …some issue that came up during technical due diligence was to blame. One [...]

  • http://webmasterbay.net/blog/24/doch-kein-digggooglecom WebmasterBay

    Doch kein Digg.google.com?…

    In letzer Zeit wurde die Spekulation wieder ein bisschen lauter, dass Google Digg übernehmen wolle. Laut TechCrunch wird daraus aber jetzt nichts – Google will nicht.

    Mich wundert das ganze ein bisschen – schließlich hat Google die letzten Jahre so …

  • http://www.bandwidthblog.com/2008/07/30/google-doesnt-want-digg-what-now/ Google Doesn’t Want Digg! What Now ?

    [...] of the deal, viewing the technology and the financial statements, Google called everything off and walked away from the deal. That’s pretty sudden, don’t you [...]

  • http://www.studenttechnews.net/2008/07/30/google-buries-digg-deal-again/ Google Buries Digg Deal — Again | Student Tech News

    [...] on the verge of being finalized, with the total price estimated to be $200 million, it’s now reported that Google decided to walk, with Digg being informed at the end of the [...]

  • http://webmastersedge.net/home/2008/google-drops-digg-bid/ Google Drops Digg Bid ∫ The Webmaster’s Edge

    [...] dollars, but walked away and buried the deal during the final stage of purchase. I believe that TechCrunch was the first to report on [...]

  • http://www.noticiasgl.com/2008/07/31/google-digg-no-hay-trato/ Noticias GL » Google-Digg: no hay trato

    [...] Mike Arrington, el mismo que desató el rumor el pasado miércoles, se encarga de proporcionarnos el…: cuando estaban ya en la fase de due dilligence y con un precio objetivo en torno a los doscientos millones de dólares, Google ha parado el tema en lo que es, según parece, un adios definitivo a las negociaciones. [...]

  • http://www.gaj-it.com/index.php/2008/08/01/social-fridays-round-up-of-the-best-social-networking-stories-and-videos-this-week-3/ Social Fridays: Round-up of the Best Social Networking Stories and Videos this Week | Gaj-It.com – UK Gadget and Tech News, Reviews and Shopping Blog!!

    [...] Google Walks Away From Digg Deal – The Google/Digg acquisition negotiations, which had passed the term sheet stage and were in final [...]

  • http://www.wickedfire.com/industry-news/35938-google-buying-digg-200-million.html#post345733 Google Buying Digg for $200 million – WickedFire – Affiliate Marketing Forum – Internet Marketing Webmaster SEO Forum

    [...] A quick update for those that haven’t already see this. Google Walks Away From Digg Deal [...]

  • http://blog.datenschmutz.net/2008-08/blogistan-panoptikum-kw30-2008/ Blogistan Panoptikum KW30 2008 auf datenschmutz.net

    [...] soviel scheint vermutlich definitiv mit 100% Sicherheit ein bisschen fest zu stehen. Laut Techcrunch meinte Big G. sowas wie “Und der Rest ist wohl teuer, oder was?” und wollte die 200 [...]

  • http://thedrilldown.com/2008/08/04/the-drill-down-051-shining-with-the-sungoddess/ The Drill Down 051: Shining With the Sungoddess | The Drill Down

    [...] Show Links The “Mojave Experiment” Google Walks Away From Digg Deal Digg Recommendation Engine Updates Escaped spammer dies in murder-suicide Scrabulous Gets Wiped Off [...]

  • Clueless

    Digg is just another useless traffic domain that will become a neat domain parking website within a few years. It’s worthless for the most part given the alternative “social sharing” sites out there. The fact they didn’t run with even 20m in the first place just shows that pigs get hogwashed and I doubt anyone will be seriously interested.

    All very funny considering Digg was one of the darlings of the latest “2.0″ generation–really just some media bullshit term–of sites.

  • http://www.techcrunch.com/2008/08/13/barack-obama-overtakes-kevin-rose-on-twitter-mccain-is-nowhere-in-sight/ Barack Obama Overtakes Kevin Rose On Twitter. McCain Is Nowhere In Sight.

    [...] While Rose likes to tell everyone what he’s drinking (nice unicorn background image, Kevin), Obama invites his followers to sign up so they can be the first to find out who his VP pick is going to be. How about Rose? He knows how to get the vote out and seems ready for a new gig. [...]

  • http://thetoptenme.wordpress.com/2008/08/19/high-time-google-needs-an-%e2%80%9cungoogle%e2%80%9d-now/ High time Google needs an “UnGoogle” now !!! « Dynamic Disruption

    [...] Google Walked Away From Digg Deal one this was clear that Google is for “serious business”. It does make sense that a [...]

  • http://diazr.com/jaiku-vs-twitter-friendfeed/ Diazr » Jaiku vs. Twitter & FriendFeed

    [...] opinión casi en su totalidad, si no fuera por alguna que otra oferta que ha hecho recientemente, como la de Digg, en la que no creo que buscara realmente tecnología (aunque más bien era un experimento). Si no [...]

  • http://www.scientia.lv/insight/index.php/2008/09/05/kas-jauns-vecs-julija-un-augusta/ Kas jauns (vecs) jūlijā un augustā | Globālais Veikals

    [...] Google walks away from Digg deal – Techcrunch (26/07/08) [...]

  • http://techinhiding.com/2008/09/save-pandora/ Save Pandora!

    [...] Mike Arrington over at TechCrunch, who posts Digg being sold rumors for a living, sees Pandora as a sacrificial lamb, Pandora is much more than just some internet [...]

  • http://gigaom.com/2008/09/24/digg-raises-28-million-in-series-c-funding/ Digg Raises $28 Million in Series C Funding – GigaOM

    [...] Michael Arrington has reported that “Google was in the due diligence stage of the deal, where they peer deep into Digg’s technology and financial statements” but walked away due to several reasons. [...]

  • http://www.techcrunch.com/2008/09/24/spurned-by-google-digg-taps-vcs-for-29-million-c-round/ Spurned By Google, Digg Taps VCs For $29 Million C Round

    [...] being passed up by Google for an acquisition in the $200-million range, social news site Digg is going it alone with a fresh [...]

  • http://socializingdigg.wordpress.com/2008/09/24/diggs-new-biz-model-ban-top-users-and-hit-300m/ Digg’s New Biz Model: Ban Top Users and Hit $300M « Socializing Digg

    [...] must drive our base negotiation point back to $300-million; Google walked away during the due diligence stage of our deal, and we believe this is directly related to our Quantcast score, which shows that Digg has hit a [...]

  • http://tinymash.com/2008/09/24/digg-hits-paydirt-for-3rd-time-raises-287m/ Digg Hits Paydirt For 3rd Time, Raises $28.7M | tinyMash

    [...] Arrington reported that prior to the round, Google was seriously considering buying Digg, but aborted during the due diligence process. [...]

  • http://www.technospeedia.com/2008/07/google-walks-away-from-digg-deal/ Google Walks Away From Digg Deal | Technospeedia

    [...] said on July 26 that Google walks away from the deal to buy Digg for $200 Million. The source from Google and Dig confirmed that there were some issues came up [...]

  • http://www.thescriptszone.com/spurned-by-google-digg-taps-vcs-for-29-million-c-round/ The Scripts Zone » Spurned By Google, Digg Taps VCs For $29 Million C Round

    [...] being passed up by Google for an acquisition in the $200-million range, social news site Digg is going it alone with a fresh [...]

  • http://www.hot-hatches.co.uk/ hot hatches

    Digg is internet for me

  • http://www.techcrunch.com/2008/09/26/digg-valued-at-175-million-in-latest-funding/ Digg Valued At $175 Million In Latest Funding

    [...] The valuation seems about right for the company, which attracted 15.7 million worldwide visitors in August, up from 10.1 million a year ago (Comscore) (click here for Quantcast data, which shows much higher traffic). The financing was a second choice for the company, which thought it was getting bought by Google for $200 million until a last minute glitch killed the deal. [...]

  • http://hits.sg/technology/digg-valued-at-175-million-in-latest-funding/ Hits Singapore » Blog Archive » Digg Valued At $175 Million In Latest Funding

    [...] for Digg, which thought it was getting bought by Google for $200 million until a last minute glitch killed the deal. After it was clear the deal wasn’t going to happen, the company pursued a financing [...]

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  • http://www.seoblogr.com/google/google-digg-deal-fails/ Google-Digg deal fails | SeoblogR

    [...] exact reason for that is unknown. TechCrunch reports that… …some issue that came up during technical due diligence was to blame. One [...]

  • http://www.markcarras.com/?p=26 MarkCarras.com » Blog Archive » Where did Digg go so wrong and can we dance on their grave yet?

    [...] is the several times they came close to being bought for millions by much bigger companies. After Google recently rejected them they started acting like they were drowning more than anything. Their moves became more desperate [...]

  • http://www.drama20show.com/2008/10/27/inc-magazine-reprints-long-lost-copy-of-2006-businessweek-digg-article/ Inc. Magazine Reprints Long Lost Copy of 2006 BusinessWeek Digg Article : The Drama 2.0 Show

    [...] on a VC teat, Kevin Rose hasn’t made $60 million and every potential Digg suitor has thus far walked away. Most importantly, Digg’s position in the market really hasn’t changed since 2006, [...]

  • http://www.ecommy.com/seo/is-social-media-marketing-a-waste-of-time Is Social Media Marketing A Waste Of Time? | Ecommy – your ecommerce support for your online business

    [...] this might explain why Digg has been left at the altar a few times? It suggests to me that it might be difficult to extract real commercial value from such [...]

  • http://www.thekeywordadsense.com/conversion-adsense/is-social-media-marketing-a-waste-of-time Is Social Media Marketing A Waste Of Time? | How To Build Profitable Keyword Adsense Sites.

    [...] this might explain why Digg has been left at the altar a few times? It suggests to me that it might be difficult to extract real commercial value from such [...]

  • http://www.seotipsmashup.com/seo-book/is-social-media-marketing-a-waste-of-time/ Is Social Media Marketing A Waste Of Time? | SEO Tips Mashup

    [...] this might explain why Digg has been left at the altar a few times? It suggests to me that it might be difficult to extract real commercial value from such [...]

  • http://www.womensbiznews.com/2008/11/21/social-media-marketing-is-the-big-thing/ Women’s Biz News » Blog Archive » Social Media Marketing Is The Big Thing

    [...] this might explain why Digg has been left at the altar a few times? It suggests to me that it might be difficult to extract real commercial value from such [...]

  • http://host2biz.wordpress.com/2008/11/21/is-social-media-marketing-worthless/ Is Social Media Marketing Worthless? « Host2biz

    [...] this might explain why Digg has been left at the altar a few times? It suggests to me that it might be difficult to extract real commercial value from such [...]

  • http://willobrien.wordpress.com/2008/11/21/an-untimely-misstep-by-google-searchwiki/ An Untimely Misstep by Google : SearchWiki « Will O’Brien

    [...] and photos, and the most popular ones bubble to the top. Digg recently raised venture funding after Google walked away from a possible deal to acquire Digg for around $200 [...]

  • http://tinycomb.com/2008/09/24/digg-hits-paydirt-for-3rd-time-raises-287m/ tinyComb » Blog Archive » Digg Hits Paydirt For 3rd Time, Raises $28.7M

    [...] Arrington reported that prior to the round, Google was seriously considering buying Digg, but aborted during the due diligence process. [...]

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  • http://www.techcrunch.com/2009/01/27/digg-poaches-yahoo-for-new-head-of-sales/ Digg Poaches Yahoo For New Head Of Sales

    [...] not being acquired by Google last year and announcing some cutbacks last week, Digg is rolling up its sleeves and getting to [...]

  • http://fizzlechat.com/2009/01/27/digg-poaches-new-head-of-sales-from-yahoo/ Digg Poaches New Head Of Sales From Yahoo | FizzleChat.com

    [...] not being acquired by Google last year and announcing some cutbacks last week, Digg is rolling up its sleeves and getting to [...]

  • http://www.technology.am/digg-has-a-new-head-of-sales.html Digg Has a New Head of Sales Coming From Yahoo! – Technology.am

    [...] having problems in talks with Google last year and announcing some job cut last week, Digg is rolling up its sleeves and getting to work. The [...]

  • http://blog.kawink.com/digg-poaches-new-head-of-sales-from-yahoo/ Digg Poaches New Head Of Sales From Yahoo | Kawink Blog

    [...] not being acquired by Google last year and announcing some cutbacks last week, Digg is rolling up its sleeves and getting to [...]

  • http://www.wegotyourblack.com wegotyourblack

    i never quite understood the fascination with DIGG. maybe it’s a good thing

  • http://onhit.net/interview-with-digg%e2%80%99s-kevin-rose-the-state-of-the-union-2/ Interview With Digg’s Kevin Rose: The State of The Union

    [...] tried to. They were very (so very) close to closing a deal with Google in mid 2008, but the deal fell apart at the 11th hour. Digg was quite literally left standing at the altar. And we believe that the [...]

  • http://www.web20consultants.com/interview-with-diggs-kevin-rose-the-state-of-the-union Interview With Diggs Kevin Rose: The State of The Union | Web 2.0 Internet Marketing

    [...] tried to. They were very (so very) close to closing a deal with Google in mid 2008, but the deal fell apart at the 11th hour. Digg was quite literally left standing at the altar. And we believe that the [...]

  • http://kvoom.com/interview-with-diggs-kevin-rose-the-state-of-the-union/ Interview With Diggs Kevin Rose: The State of The Union

    [...] tried to. They were very (so very) close to closing a deal with Google in mid 2008, but the deal fell apart at the 11th hour. Digg was quite literally left standing at the altar. And we believe that the [...]

  • http://multinews.host56.com/2009/07/01/deconstructing-diggboss-2/ Deconstructing Diggboss

    [...] In the end petty turf internal politics and turf wars won out over a better Digg experience.  Better to boot David for whatever reason or no reason at all. They can take his development for later use as their own when he is long forgtten.  Even if it was simply a knee-jerk reaction to the use of the clearly illegal scripts it shows once again that the Digg model is becoming less and less about user experience or community satisfication. It is all about bucks.  That is assuming Digg can ever be monetized to the extent anyone wants to give them bucks.  Google sure didnt. [...]

  • http://www.goldstar.net.au Goldstar fundraisers

    Maybe Microsoft will buy Digg and integrate it somehow with the new Bing?

    Doesn’t Digg run ads from the Microsoft network?

  • http://mediamemo.allthingsd.com/20090822/the-odd-tale-of-facebook-tipjoy-the-deal-that-didnt-happen-and-the-hire-that-did/ The Odd Tale of Facebook, TipJoy, the Deal that Didn’t Happen and the Hire that Did | Peter Kafka | MediaMemo | AllThingsD

    [...] from an M&A deal late in the process — that’s what happened, for instance, when Google (GOOG) bailed out after deep talks with Digg a year [...]

  • http://www.stoth.com/2009/08/22/the-odd-tale-of-facebook-tipjoy-the-deal-that-didn%e2%80%99t-happen-and-the-hire-that-did-mediamemo/ The Odd Tale of Facebook, TipJoy, the Deal that Didn’t Happen and the Hire that Did [MediaMemo] | Stoth

    [...] from an M&A deal late in the process — that’s what happened, for instance, when Google (GOOG) bailed out after deep talks with Digg a year [...]

  • http://www.wolf-howl.com/news/diggs-asset-user-data-who-else-but-google-needs-that/ Digg’s Most Valuable Asset is User Data … Who Else But Google Needs That

    [...] Tweet This As much as I loathe rehashing news stories I’ll throw my hat into the failed Google buying Digg story. IMHO Digg’s most valuable asset is it’s user data. It’s not a viable [...]

  • http://www.techcrunch.com/2009/11/04/a-little-perspective-digg-twitter-facebook/ A Little Perspective (Digg, Twitter, Facebook)

    [...] even last year Google thought it was important enough to seriously consider buying Digg, only to back out at the last minute. Digg was the future of news. It was crowdsourced, democratic editorial. The [...]

  • http://www.techcrunch.com/2009/11/30/exclusive-digg-steals-a-google-exec-as-new-vp-product/ Exclusive: Digg Steals A Google Exec As New VP Product

    [...] Adelson. They certainly needed that quiet time after all the acquisition hype around the company up until last year. The company will likely have revenues of around $15 million this year, we’ve [...]

  • http://ordaso.com/interview-with-digg%e2%80%99s-kevin-rose-the-state-of-the-union/ Interview With Digg’s Kevin Rose: The State of The Union | Reviews

    [...] tried to. They were very (so very) close to closing a deal with Google in mid 2008, but the deal fell apart at the 11th hour. Digg was quite literally left standing at the altar. And we believe that the [...]

  • yelpie yip

    Um… no, PHP runs fine on Windows.

    ASP might be better than PHP, sure. However, if you want to compare to a real language, ASP is not better than Ruby, Python, Perl or C#.

  • http://styleguidance.com Andrew

    yeah with a big company they can’t just pick communities willy nilly, they can’t associate themselves with a brand that won’t screw up their reputation.

    not that Digg is all that bad, but it isn’t a pinnacle of light either.

    It’s like with http://styleguidance.com if we let all the weird crap get posted, we’ll be hard pressed to get advertisers. Because big companies only want to associate their companies with 100% positive brands.

  • http://www.joop.in/Archive/google-does-not-digg-it-walks-away-from-the-deal/ Google does not Digg it, walks away from the deal – Joop.in China

    [...] dispiriting update about Google wanting to acquire Digg, the deal is off! The guys at Digg were about to close the deal and walk away with 200 million dollars. But for some [...]

  • http://michaelehline.com/?p=200 » Google Maps With The Latest Technology Google-Buzz Integration

    [...] Google Maps With The Latest Technology Google-Buzz Integration Posted: March 20th, 2010 | Author: admin | Filed under: Local Search, Tech, Twitter | Tags: twitter maps api | No Comments » The latest thing that Google has released is called Buzz but it has caused a lot of negative attention from the public. A lot of people have had enough with the social networks and then Google decided to do one with Buzz rather than the much touted Google purchase of DIGG. [...]

  • http://www.simplyzesty.com/google/google-gmail-social-product-noise/ Google set to unveil new social media product today, will it be just more noise

    [...] is very little doubt that Google was in discussion with both Twitter and Digg last year but the price put them off on both occasions. The logic behind the move would be that if they [...]

  • http://gigaom.com/2010/04/06/as-kevin-rose-restarts-digg-he-faces-an-unsocial-problem/ As Kevin Rose Restarts Digg, He Faces an Unsocial Problem

    [...] to be harsh, but the company is experiencing declining traffic and influence, it missed its chance(s) to get bought, and just swapped CEOs. Digg, founded in 2004, sits somewhat awkwardly between the [...]

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