• Zoopla hopes to become household name with 'multi-million pound' TV ad campaign

    Having largely relied on online marketing and word of mouth to fuel growth over the last two years, the leading UK property site Zoopla has today launched a multi-million pound TV ad campaign with the hope to become a “household name” in Britain. It will include a number of prime-time slots across ITV, Channel 4, Channel 5 and the Sky digital channels, with the initial campaign… Read More

  • Zoopla continues land grab, acquires UK property technology company Byteplay

    The UK land grab continues. Real estate startup Zoopla has acquired property technology company Byteplay Ltd, whose assets include OnOneMap.com, DotHomes.com and Extate.com, all three of which are now pointing to Zoopla.co.uk. The terms of the deal remain undisclosed in what appears to be classic consolidation play. Byteplay is also the operator of the local ‘propertygazette’… Read More

  • Zoopla launches iPhone app for UK property with Augmented Reality

    UK real estate startup Zoopla has launched an iPhone app which rather puts the competition in the shade with an Augmented Reality option. Main competitors Rightmove and Findaproperty have apps, but all they do is For Sale and To Rent searches. Zoopla by contrast offers all the data its has on every UK home with a number of features you won’t find in the average app. The app has… Read More

  • Zoopla! launches property command and control system

    Zoopla! is a new online real estate play which more closely resembles a missile guidance system than the usual run-of-the-mill property aggregators. It appears to be capable of zeroing-in on just about every aspect of property, from hard-core buyers and sellers, to more passive casual browsers and ‘tempt me’ sellers who might be lured into the market for the right price. The site… Read More