More companies are adopting product-led growth (PLG) and usage-based pricing (UBP) than ever before. And a new wave of startups is helping them succeed at it.
Of the 300+ services that Amazon Web Services (AWS) has released over the years, not a single one has needed to be rolled back from being priced incorrectly. That’s no accident.
The consensus is that now is a good time for the type of lean growth that product-led growth (PLG) can achieve.
SaaS companies have been ditching traditional subscription pricing in favor of usage-based models that better align with modern buying behavior and the value delivered by their products.
Has usage-based pricing gone mainstream? Out of nearly 600 SaaS companies surveyed, 45% said they are using this flexible pricing model, up from 34% in 2020.
Public SaaS companies that have adopted usage-based pricing are better at landing new customers, growing with them and retaining them.
Out of nine SaaS IPOs in recent years that had the best net dollar retention, seven employ usage-based models.
Aria Systems is bringing together the chocolate of usage- and subscription-based revenue opportunities with the peanut butter of increasingly connected automotive systems. The resulting candy (to comp
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