Piano teams up with True[x] to combine advertising and paywalls

Nearly every online publisher has launched or announced a paywall — but of course, even the ones that are successful won’t convince every reader, or even the majority of readers, to sign up. N

Fox Shows On Hulu Will Offer Reduced, Only 30-Second-Long Ad Option

Hulu may have introduced a commercial free-tier to improve the user experience for those who can’t stand watching ads, but a new deal with Fox Networks has the potential to make the ad-supporte

21st Century Fox Acquires Ad Company True[x]

21st Century Fox has agreed to acquire interactive ad company <a target="_blank" href="">True[x]</a>. <a target="_blank" href="

True[X] Raises $6M More As It Tries To Enlist Big Publishers For Its Interactive Ad Platform

Interactive ad startup <a target="_blank" href="">true[X]</a> is announcing that it has raised $6 million in additional funding. CEO Joe Marchese told me that the money was an e