The Honest Company

  • LA investors smell a winner in direct-to-consumer perfumer Skylar Body

    LA investors smell a winner in direct-to-consumer perfumer Skylar Body

    The consumer investment train keeps rolling through Los Angeles, with organic perfumer Skylar Body becoming the latest brand that investors here are banking on for a big win. The company raised $3 million late last year in a round led by Upfront Ventures, with participation from serial entrepreneur-turned-investor Brian Lee and other top-tier local investors. Read More

  • Honest Company may be raising a down round

    Honest Company may be raising a down round

    The Honest Company, the five-year-old natural body and home care products company co-founded by the actress Jessica Alba, looks to be raising $75 million in new venture capital funding at $19.60 per share, according to a Delaware filing first spied by CBInsights and reported by Axios. The amount is a far cry from the $45.75 per share price point of the company’s $100 million Series… Read More

  • The Honest Company’s not terrible but not very good 2016

    The Honest Company’s not terrible but not very good 2016

    The Honest Company has become a beloved brand in many homes in its five-year history. But the consumer products business has also taken its lumps in 2016. It’s currently fighting civil lawsuits brought against it by consumers who say they were misled by the company’s labeling of various products, including its laundry detergent and sunscreen. Relatedly, Honest was called out by… Read More

  • Confirmed: Honest Company in talks to sell

    Confirmed: Honest Company in talks to sell

    The Honest Company, the consumer products startup that has largely operated in the limelight thanks to its famous cofounder, actress Jessica Alba, is talking with larger, more traditional consumer packaged goods outfits that are interested in purchasing the company, confirms a source close to the company. Recode wrote yesterday that the company was engaged in acquisition discussions that may… Read More

  • Pop culture stimulates the evolution of the LA tech scene Crunch Network

    Pop culture stimulates the evolution of the LA tech scene

    It wasn’t so long ago that venture capital was a suburban California phenomenon. Los Angeles didn’t have much in terms of a real tech scene — and even San Francisco only had a few VCs or tech companies. Now, VC offices have sprung up in San Francisco, moving more of the investment energy up there. That great migration of companies and activity touches upon what is now… Read More

  • Jessica Alba on the past, present and future of The Honest Company

    Jessica Alba on the past, present and future of The Honest Company

    Four years after her appearance at Disrupt SF 2012, Jessica Alba took the Disrupt NY stage to discuss The Honest Company’s latest news. Alba started by touching on the company’s early days, which was plagued with the usual technology issues faced by young startups, like website downtime and even occasionally having to process credit cards by hand. Alba and CMO Chris Thorne then… Read More

  • Jessica Alba and Chris Thorne to speak at Disrupt NY as rumors swirl about a possible sale of The Honest Company

    Jessica Alba and Chris Thorne to speak at Disrupt NY as rumors swirl about a possible sale of The Honest Company

    We’re excited to announce that Jessica Alba and Chris Thorne will be speaking this May for our first Disrupt in Brooklyn. Alba last appeared at Disrupt SF 2012 when The Honest Company was just starting up. At the time, she and CEO David Lee talked about the passion that drives founding a startup. This time around, there’s a bit more to talk about. Read More

  • Jessica Alba’s Honest Beauty Line Comes To Mobile, With An App Offering Both Shopping And Makeup Tips

    Jessica Alba’s Honest Beauty Line Comes To Mobile, With An App Offering Both Shopping And Makeup Tips

    The Honest Company, Jessica Alba’s e-commerce startup best known for its eco-friendly baby products, expanded this fall with the launch of Honest Beauty – a beauty line that continues the company’s mission to offer products with fewer harsh chemicals. Now that line of products has its own mobile shopping application, with today’s debut of Honest Beauty for iOS, an app… Read More

  • Honest Company CEO Brian Lee Celebrates His Birthday By Talking IPO Possibilities At SXSW

    Honest Company CEO Brian Lee Celebrates His Birthday By Talking IPO Possibilities At SXSW

    When Brian Lee and Jessica Alba (yes, that Jessica Alba), co-founders of eco-friendly e-commerce startup The Honest Company, spoke this afternoon at the South by Southwest, they didn’t make any big announcements or drop any (metaphorical) bombs. Nonetheless, Alba kicked things off with one surprise — she mentioned that today is Lee’s birthday. (She didn’t say how old… Read More