Search Alliance

Ad Tech And Mobile In Focus In Microsoft And Yahoo’s Renewed Search Deal

After months of negotiations, Microsoft and Yahoo today finally¬†announced a renewed search alliance, which includes amendments to the two companies’ earlier partnership. It will give Yahoo more

Yahoo Is Ordered To Start Using Microsoft Search In Hong Kong And Taiwan

Signed in 2010, Microsoft and Yahoo's <a target="_blank" href="">ten-year Search Alliance</a> was supposed to lift Google's stronghold on search advertising. Bu