• Weeks after Marrying Pinch Media, Flurry Gets in Bed with comScore and Starts Revenue Machine

    Flurry Analytics has been real busy this holiday season. They recently merged with Pinch Media to create the biggest (in terms of user base) mobile analytics platform on the market. Today, Flurry is announcing a partnership with comScore, Inc. to provide mobile analytics for comScore clientele. This will provide Flurry with a fresh new revenue stream and comScore with the ability to stay… Read More

  • Pinch Media Data Shows The Average Shelf Life Of An iPhone App Is Less Than 30 Days

    There may be more than 20,000 iPhone apps out there that have been downloaded more than 500 million times, but what is the average shelf life of each app? Greg Yardley, CEO of Pinch Media, offers some stats based on the 30 million+ downloads his iPhone app analytics startup has kept tabs on. One of the most telling slides in a recent presentation he gave shows the drop-off rate in iPhone… Read More

  • Greystripe Hits 140 Million Mobile "AdverGame" Downloads

    Mobile game ad network Greystripe has hit 140 million ad-supported game downloads thanks to iPhone users. In the fourth quarter of 2008 alone, it supported 30 million downloads. All of these ad-supported and Greystripe says that over 50 percent of ad impressions are from iPhone games. The ads themselves have game-like characteristics designed to increase teh chances of consumers clicking… Read More

  • Omniture Brings Real-Time Analytics To iPhone Applications

    Omniture is extending its SiteCatalyst measurement tool to native iPhone applications, enabling developers and marketers to gain insight on how users are interacting with their iPhone apps, based on real-time information. This should allow them not only to improve the user experience based on analytics, but also make adjustement necessary to generate more revenue by enhancing ad clicks… Read More

  • Free Apps No Longer Dominating iPhone App Store.

    When the iPhone App Store launched last Friday along with the new 3G iPhone, free apps made up 24 percent of the 552 apps available. In other words, the most popular price point was free. The rest of the apps ranged in price from 99 cents to $9.99 and even more. Instead of dictating a uniform price, as he did with music, Steve Jobs let the market decide what price apps should go for. The… Read More

  • Pinch Media Releases Free Analytics for iPhone SDK

    A small and very new startup out of New York called Pinch Media is building tools for iPhone and iPod touch developers. The first of these tools is an analytics offering called Pinch Analytics, released just today for free, that will track an application’s number of unique visitors and active users, as well as how much time those users spend on the app and where they are located… Read More