Greystripe Hits 140 Million Mobile "AdverGame" Downloads

Mobile game ad network Greystripe has hit 140 million ad-supported game downloads thanks to iPhone users. In the fourth quarter of 2008 alone, it supported 30 million downloads. All of these ad-supported and Greystripe says that over 50 percent of ad impressions are from iPhone games. The ads themselves have game-like characteristics designed to increase the chances of consumers clicking on them and playing with them, hence “advergames.”

Last summer, TechCrunch reported that Greystripe turned its attention to the iPhone, and is subsequently seeing an increase in downloads and ad impressions. In fact, Greystripe’s Top 10 Total Games (by ad impression) are all iPhone games. In December, the company created its own version of Adobe Flash for the iPhone, which Apple currently prohibits on the iPhone, that would allow advertisers to use rich media flash ads. The company is making the iPhone market a “priority for the foreseeable future,” finding that the device is a much more successful ad platform for gaming than Java devices.

Greystripe is not the first ad network to see potential in the iPhone-other mobile ad networks have followed suite. TechCrunch reported last November that ad network Videoegg extended its ads to the iPhone. Other iPhone ad networks include : AdMob, Medialets, and PinchMedia.

Some of Greystripes top games on the iPhone include 21 Pro, Blackjack, Cookie Bonus Solitaire, Origami Rose, and Powerboat Racing. None of these are top game apps in the iTunes Store, however.

Greystripe also distributes ad-supported free games and applications through its consumer site GameJump, as well as through the iPhone App Store in iTunes. The company inserts ads into more than 900 game titles from 100 publishers that can be downloaded onto mobile phones. Advertisers on Greystripe’s iPhone and Java games including New Line Cinema, Burger King, Jeep, Speedy Oil Change, Dunlop, Xbox, Leap Frog and Axe.