Madvertise

  • CEO You Later: Madvertise Founder Steps Down As European Mobile Ad Company Builds A Bridge To Silicon Valley

    CEO You Later: Madvertise Founder Steps Down As European Mobile Ad Company Builds A Bridge To Silicon Valley

    Another day, another CEO parts ways. This time it’s the turn of Madvertise co-founder Carsten Frien who is stepping down from his position as CEO at the European mobile ad company. He’s being replaced by Christof Wittig, an experienced (and successful) entrepreneur, who — despite being a native of Germany, where Madvertise is headquartered — was most recently a VC… Read More

  • Madvertise Launches madPlus To Add Real-Time Bidding, Further Targeting To Its Mobile Ad Network

    Madvertise Launches madPlus To Add Real-Time Bidding, Further Targeting To Its Mobile Ad Network

    Madvertise, the European mobile ad network backed by the likes of Earlybird and Blumberg Capital, is adding a raft of new options for advertisers using its platform, including the introduction of AdWords-esque Real-Time Bidding, along with more sophisticated targeting. Dubbed ‘madPlus’ (those crazy Germans!), the new ad technology suite sees madvertise able to offer its clients… Read More

  • Mobile ad network madvertise puts down roots in UK, Spain and Italy

    Mobile ad network madvertise is continuing its European expansion, opening dedicated offices in London, Barcelona, Madrid and Milan. That’s because the Berlin-headquartered startup is seeing 35% of its revenues coming from international campaigns, coupled with the fact that ad sales, even online, need a certain amount of actual feet on the ground. This is especially true if… Read More

  • Madvertise launches €5m developer fund (sort of but not really)

    Madvertise, the Berlin-based mobile ad network, has launched a five million Euro fund for mobile app developers. Only it isn’t really a fund and it certainly isn’t €5m. This one takes a little time to unravel so we’ll save you the effort. What they’re actually offering is to wave their commission on any ads sold for mobile app developers who apply to the program until… Read More

  • Madvertise brings location-based mobile ads to Germany

    Madvertise, the Berlin-based mobile ad network, has added location-based targeting to its array of options – a first in Germany, claims the company. Advertisers can now reach customers based on their exact GPS location, city, region or state. This is in addition to existing targeting such as channels, carriers, operating systems and devices, which, says madvertise, allows for… Read More

  • Mobile ad network madvertise secures series A round

    [Germany] Berlin-based mobile ad network madvertise has closed a series A round from Earlybird Venture Capital and the startup’s previous investor and co-founder Team Europe Ventures. The actual amount isn’t being disclosed but is said to be in the “medium single-digit million Euros” range. The new funding will be used by madvertise to leverage its strong position in… Read More