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Augmented Reality: Believe The Hype (Cycle)

Gartner's annual report in 2008 was titled “Hype Cycle of Emerging Technologies.” This was the first year the IT and technology research firm's annual report mentioned augmented reality (AR). In i

UK Startup Blippar Confirms It has Acquired AR Pioneer Layar

Augmented reality startup Blippar has confirmed it has acquired Layar, an AR pioneer that launched in 2009. Terms were undisclosed in a blog post on the company’s site today. We broke the news of th

Augmented Reality Augmentation: Blippar Has Bought Layar

Some consolidation — or augmentation, if you will — in the world of augmented reality. Blippar — an image recognition platform used in digital advertising — has acquired Laya

Layar Founder Steps Down In Favour Of Print Publisher Veteran

Raimo van der Klein, founder and CEO of <a target="_blank" href="http://Layar.com">Layar</a> - one of the bigger mobile augmented reality startups - is stepping down and appointing Quintin Schevernels

New Layar Vision recognises real world objects and displays AR objects on top

<img src="http://www.crunchbase.com/assets/images/resized/0004/9966/49966v7-max-250x250.png" class="shot2" />Recently a few startups have started to appear with mobile apps allowing you to point a sma

In its battle with Layar, Wikitude hires new CEO to continue Euro expansion

<img class="shot" title="Wikitude" src="http://eu.beta.techcrunch.com/wp-content/uploads/wikitude_logo.png" alt="" width="134" height="69" />The fight for European predominance in Augmented Reality (A

Intel Capital Augments Layar's Reality With A $14 Million Capital Infusion

<img src="http://www.crunchbase.com/assets/images/resized/0004/9966/49966v6-max-250x250.png" class="shot2" /> Augmented reality startup <a href="http://layar.com">Layar</a> has raised roughly <a href

Mobilizy, maker of Wikitude, raises major funding round

<img class="shot2" src="http://www.crunchbase.com/assets/images/resized/0005/0652/50652v2-max-250x250.jpg" alt="" /><a href="http://www.mobilizy.com/">Mobilizy</a>, the Austrian based company behind <

Foursquare, Scribd, And Spotify To Be Dubbed 2011 Technology Pioneers At Davos

<img src="https://beta.techcrunch.com/wp-content/uploads/2009/12/wef.jpg" /> The World Economic Forum has announced its list of 31 <a href="http://www.weforum.org/en/Communities/Technology%20Pioneers

'Don't Retreat, Reload.' Layar: BattleTac's 'Augmented Reality' App For The Battlefield

<img src="http://www.crunchgear.com/wp-content/uploads/2010/08/layar.jpg" />“Augmented reality”? That’s <a HREF="http://www.crunchgear.com/2010/08/24/video-samsung-galaxy-tab-teaser-makes-next-m

Kooaba's Reality Augmented With $3 Million Funding

<img alt="" src="http://www.crunchbase.com/assets/images/resized/0003/5383/35383v4-max-250x250.png" class="alignleft" width="250" height="47" />A Swiss startup offering mobile visual search and augmen

Layar debuts new augmented reality browser, bets big on content discovery

<img src="http://www.mobilecrunch.com/wp-content/uploads/2010/06/layar-1.png" /> <a href="http://www.layar.com/">Layar</a> is today unveiling the latest iteration of its <a href="http://www.beta.tech

Layar launches its Stream to make Augmented Reality content easier to find

<img src="http://www.crunchbase.com/assets/images/resized/0004/9966/49966v6-max-250x250.png" class="shot2" />Augmented reality startup <a href="http://Layar.com">Layar</a> is launching Layar Stream, w

Layar Stream Tries To Filter The Augmented Reality Content Mess

<img src="http://www.crunchbase.com/assets/images/resized/0004/9966/49966v6-max-250x250.png" class="shot2" />Augmented reality startup <a href="http://Layar.com">Layar</a> is launching Layar Stream, w

Meet Tagwhat, Another Augmented Reality Network For iPhone And Android Users

<img src="http://tctechcrunch.files.wordpress.com/2010/03/tagwhat-logo.jpg" class="shot2" />Mobile augmented reality networks still have to prove they can live up to the hype, but that isn't stopping

Layar back to augmenting your reality on the iPhone after 3-month hiatus

<img src="http://www.mobilecrunch.com/wp-content/uploads/2010/03/IMG_0392.png" class="shot2" />Augmented reality app <a href="http://layar.com">Layar</a> <a href="https://beta.techcrunch.com/2009/10/1

Layar Scores $3.4M In Funding, Global Distribution Agreement

<img src="https://beta.techcrunch.com/wp-content/uploads/2009/12/layararchitect.jpg"> Big day for augmented reality startup <a href="http://layar.com">Layar</a> today. I'm here at the <a href="http:/

Ten Technologies That Will Rock 2010

<img src="http://tctechcrunch.files.wordpress.com/2010/01/2010-215x87.png" width="215" height="87" /> Now that the aughts are behind us, we can start the new decade with a bang. So many new technol

Layar 3.0 Is Ready To Add New Layers To Your (Mobile) Reality

<img src="http://tctechcrunch.files.wordpress.com/2009/12/layararchitect-215x113.jpg" width="215" height="113" /> The whole idea of using your mobile phone's camera view as a screen on top of which t

Junaio launches augmented reality platform for the iPhone and the Web

<img src="http://eu.beta.techcrunch.com/wp-content/uploads/junaio-logo.png" /> [Germany] Munich-based <a href="http://www.metaio.com/">metaio</a>, a developer of visual interaction software products,
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