instant apps

Instant Apps for Android have been one of Google’s most interesting technologies for mobile developers. In their earliest incarnation, Instant Apps were mostly useful for developers of relative

Google today is announcing a number of changes to its Google Play app store, the most notable being a new way to try apps immediately without having to first install them on your mobile device. The ne

Snap wants its ads to open to something interesting rather than a boring mobile website. Today Snap announced 14 new ad Creative Partners that will help build custom games, interactive videos, gyrosc

With Instant Apps, Google is trying to bridge the worlds of web and native apps by making native apps -- even those you haven't installed on your phone -- load as fast as a web page. The company first

One of the biggest surprises at last year’s Google I/O developer conference was the announcement of Instant Apps for Android. These new kinds of apps are meant to help bridge the gap between w

Mobile apps often provide a better user experience than browser-based web apps, but you first have to find them, download them, and then try not to forget you installed them. Now, Google wants us to r