dna testing

Prenetics partners with Watsons, one of Asia’s largest personal care retailers, to sell its new consumer DNA tests

Genetics testing startup Prenetics today announced a major new deal for its brand in Asia. The company is partnering with A.S. Watson Group, the personal care giant whose stores are ubiquitous in many

23andMe updates its ancestry reports, but they’re still not perfect

23andMe, co-founded by CEO Anne Wojcicki, has deployed its latest update, featuring interactive ancestry details, cultural insights about food, art and language, and the option to order a physical an

How MyHeritage found a new business in DNA

At first glance, genealogy may seem like a quiet hobby you take up in your retirement, but it's also a big industry, with the likes of Ancestry, MyHeritage, Helix and others all vying for new users.