digital advertising

Teralytics wants to tap telcos’ big data to help cities get smarter about Uber and Lyft

Teralytics's big data analytics platform is targeting government agencies and transport companies wanting to understand complex problems relating to human mobility -- from how to relieve transport pre

Verizon’s new opt-in rewards program requires users to share personal data for ad-targeting

U.S. carrier Verizon has launched a new rewards program as it pushes for more lucrative ways to eke money out of a subscriber base that's not growing as easily as it once was.

Why the advertising industry needs to embrace AdBlock

The advertising industry is wringing its hands and shaking its fist at the use and growth of ad-block technology, but I am not above temptation. I installed it. I love it and probably won’t ever ful

Google isn’t safe from Yahoo’s fate

Yahoo has been beaten up in the press for so long that it’s hard to remember how untouchable it once appeared. We’d like to think that Yahoo’s failure has made us wiser, less likely to repeat th

Making contrarian bets in adtech

It has become fashionable of late to see adtech as a dirty word in the world of technology investment. Many investors struggle to see the upside of backing businesses involved with the seemingly murky

Facebook starts selling offsite ads targeting non-users too

Facebook's advertising network is already a colossal business -- it helped the social network bring in $5.38 billion in revenue during its most recent quarter alone -- but it is about to take a step t

NYC presents more opportunities than challenges for foreign ad firms

With digital ad spending expected to surpass the spend on television advertising next year, the Big Apple overflows with adtech startups. Many of these startups are coming to New York from abroad. Des

Farewell To Flash: What It Means For Digital Video Publishers

It's been more than five years since Steve Jobs wrote his infamous “Thoughts on Flash” letter citing the high level of energy consumption, lack of performance on mobile and poor security as the re

Komli Media Launches Remarketing Platform To Take On Google, Facebook

It’s been a roller-coaster ride for Komli Media so far, the Indian digital ad network that has raised around $97 million from investors including Peepul Capital, Norwest and Nexus Venture Partn

Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan

Today <a target="_blank" href="">Publicis</a> and <a target="_blank" href="">Omnicom</a>, two of the "big five" global advertising and marketing

Solve Media Lands $6M From New Atlantic, First Round, AOL And Others For Its Fast-Growing CAPTCHA Advertising Platform

You know those “CAPTCHAs” you run into from time to time during your Web surfing sessions and Internet escapades? Well, a startup named Solve Media has developed a way to upgrade and monet

Facebook, Google Ad Execs Spar Over The Value Of A Click

At TechCrunch Disrupt NY today, VP of Display Advertising Products at Google, Neal Mohan, Facebook Ad Products Director Gokul Rajaram and Twitter Senior Director of Product Revenue Kevin Weil took the

WPP CEO Sorrell: Google Will Overtake News Corp As Our Largest Media Investment This Year Or Next

Martin Sorrell, the CEO of WPP, today laid out a stark picture of how significant a role digital is playing for the advertising giant. Speaking at the FT Digital Media Conference in London today, he s

Every Other Tech Angle You Need For Super Bowl XLVII

Millions of people across the U.S. are preparing their jerseys, face paint and horrific nachos. Yes, football fans rejoice, the big game finally kicks off tomorrow in New Orleans -- that is, Super Bow

Another WPP Digital Acquisition: Possible Worldwide Buys Fortune Cookie For Eastern European Expansion

The advertising giant <a target="_blank" href=" ">WPP</a> continues its strategy to build up its digital business through acquisitions: today <a target="_blank" href=" ">Possible

WPP Doubles Down On Digital, Buys Leading Agency AKQA At $550M Valuation

<a target="_blank" href="">WPP</a> today has announced a major development in its <a href="

A First Step Towards Minority Report Ads From Inwindow Outdoor (Demo)

You know that <a href="">scene</a> in <em>Minority Report</em> where Tom Cruise is walking through a mall and all the digital signs are talking to him and sho