digital advertising

  • Why the advertising industry needs to embrace AdBlock Crunch Network

    Why the advertising industry needs to embrace AdBlock

    The advertising industry is wringing its hands and shaking its fist at the use and growth of ad-block technology, but I am not above temptation. I installed it. I love it and probably won’t ever fully abandon it. So instead of excoriating people for using them, it’s time we reflect on how we got here, what its inevitability means and whether this might even be a trend worth embracing. Read More

  • Google isn’t safe from Yahoo’s fate Crunch Network

    Google isn’t safe from Yahoo’s fate

    Yahoo has been beaten up in the press for so long that it’s hard to remember how untouchable it once appeared. We’d like to think that Yahoo’s failure has made us wiser, less likely to repeat the same mistakes. We’d like to think that having witnessed Yahoo’s demise, we would be better able to spot a company that was at peak valuation and about to begin a… Read More

  • Making contrarian bets in adtech Crunch Network

    Making contrarian bets in adtech

    It has become fashionable of late to see adtech as a dirty word in the world of technology investment. Many investors struggle to see the upside of backing businesses involved with the seemingly murky world of advertisement technology. Combined with the lower exit multiples seen over recent months, it is understandable that adtech businesses are feeling the squeeze when trying to raise… Read More

  • Facebook starts selling offsite ads targeting non-users too

    Facebook starts selling offsite ads targeting non-users too

    Facebook’s advertising network is already a colossal business — it helped the social network bring in $5.38 billion in revenue during its most recent quarter alone — but it is about to take a step towards become the internet’s advertising exchange after announcing that it will start showing ads to non-users across the web. Read More

  • NYC presents more opportunities than challenges for foreign ad firms Crunch Network

    NYC presents more opportunities than challenges for foreign ad firms

    With digital ad spending expected to surpass the spend on television advertising next year, the Big Apple overflows with adtech startups. Many of these startups are coming to New York from abroad. Despite the challenges of setting up shop in such a huge and saturated market, these foreign startups believe that the opportunities NYC presents are greater than its challenges. Read More

  • Farewell To Flash: What It Means For Digital Video Publishers Crunch Network

    Farewell To Flash: What It Means For Digital Video Publishers

    It’s been more than five years since Steve Jobs wrote his infamous “Thoughts on Flash” letter citing the high level of energy consumption, lack of performance on mobile and poor security as the reasons his company’s products would not support Adobe Flash technology. Finally, it appears we’re getting closer to the curtain closing on Flash. Read More

  • Komli Media Launches Remarketing Platform To Take On Google, Facebook

    Komli Media Launches Remarketing Platform To Take On Google, Facebook

    It’s been a roller-coaster ride for Komli Media so far, the Indian digital ad network that has raised around $97 million from investors including Peepul Capital, Norwest and Nexus Venture Partners. Within few weeks of raising its biggest funding of $30 million in October last year, Komli’s CEO, Prashant Mehta, quit the company, raising concerns about the startup’s future. Read More

  • Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan

    Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan

    Today Publicis and Omnicom, two of the “big five” global advertising and marketing agencies, announced a “merger of equals”, in which the two will combine to create the world’s biggest agency, with some $22.7 billion in annual revenues and a market capitalization of $35.1 billion. The pair say that the new Publicis Omnicom Group initially will be jointly run by… Read More

  • Solve Media Lands $6M From New Atlantic, First Round, AOL And Others For Its Fast-Growing CAPTCHA Advertising Platform

    Solve Media Lands $6M From New Atlantic, First Round, AOL And Others For Its Fast-Growing CAPTCHA Advertising Platform

    You know those “CAPTCHAs” you run into from time to time during your Web surfing sessions and Internet escapades? Well, a startup named Solve Media has developed a way to upgrade and monetize those pesky CAPTCHAs and, as my colleague Anthony Ha recently detailed, is beginning to see real results. In fact, TechCrunch has learned today that Solve Media this week closed a $6 million… Read More