asics

  • Asics is using microwave technology to create custom midsoles in as little as 15 seconds

    Asics is using microwave technology to create custom midsoles in as little as 15 seconds

    It’s been a fascinating couple of years for high tech sneaker heads, between self-lacing Nikes and Adidas’ experiments with 3D printed midsoles and biodegradable yarn. Asics isn’t generally uttered in the same breath as those sorts of bleeding edge offerings, but the running shoe company has just debuted a pretty compelling new take on the manufacturing process. The new… Read More

  • Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS

    Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS

    Runkeeper is set to become the latest fitness startup to be acquired by a workout gear company. Jason Jacobs, the startup’s co-founder and chief executive officer, announced today that his company has entered into a definitive agreement to be purchased by ASICS Corporation. Read More