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Company

TrueCar

TrueCar is an information and technology platform that enables its users to communicate with TrueCar certified dealers.

North America, United States TechCrunch50 -2008

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Details

Founded Date

2008

Industries
Finance and Fintech Marketplace Automotive
Operating Status

IPO

Website

www.truecar.com

Founders

Tom Taira Founder

News About TrueCar

Transportation

TrueCar lays off 102 employees, taps new CEO amid restructure

Rebecca Bellan

TrueCar, a platform where people can research new and used car prices and find local dealer savings, is laying off 24% of staff due to a restructure, the company said Wednesday. About 102 people will be impacted by the layoff. President and CEO Michael Darrow is stepping aside both from his executive roles — to […]

Fair car subscription
Transportation

SoftBank-backed Fair taps three executives to lead vehicle subscription app expansion

Kirsten Korosec

Fair, the vehicle subscription startup backed by SoftBank, is loading its executive team with veterans in the tech, venture and automotive industries as it seeks to build out its Uber leasing program and expand beyond North America. Fair.com today announced three key hires to lead the development of its car subscription app, financing department and […]

Transportation

The future of car ownership: Cars-as-a-service

Matt Burns

Car shoppers now have several new options to avoid long-term debt and commitments. Automakers and startups alike are increasingly offering services that give buyers new opportunities and greater flexibility around owning and using vehicles. Cars-as-a-Service In the first part of this feature, we explored the different startups attempting to change car buying. But not everyone […]

Venture

Car Price Comparison Company TrueCar Raises $200M+, Gears Up For IPO

Robin Wauters

TrueCar, which publishes real-time vehicle transaction data in the US market for both new and used cars, has secured over $200 million in debt and equity financing to grow the business and explore acquisitions. TrueCar was one of the finalists of our TechCrunch50 conference back in 2008. The capital injection comes from existing investors USAA, Capricorn Investment Group, GRP Partners and Silicon Valley Bank (which provided the debt funding). New investors include Keating Capital, GSV Asset Management, Passport Capital, McCombs Enterprises, Allen & Company and International Investment House along with strategic investors Guthy Renker and DealerTrack.

TC

TrueCar Acquires News Corp-Backed Automotive Social Network Honk.com

Robin Wauters

TrueCar, which helps people research new and used car prices and find local dealer savings, has acquired automotive social media company Honk.com, dubbed the 'Facebook for car buyers' in the news release. Interestingly, Honk.com was co-founded by Tom Taira, who is also the co-founder and former president of ... TrueCar. News Corporation, an early investor in Honk.com, will retain an equity stake in TrueCar as part of the agreement. Financial details of the transaction were not disclosed.

TrueCar Shifts Into Gear, Lets You Check If Your Neighbors Got That Mercedes At A Better Price

Robin Wauters

TrueCar, an information service launched at TechCrunch50 that aims to give potential new car buyers an idea of what the price tag of the vehicle they're considering purchasing should really be reading, is officially launching its free consumer-focused website today by taking the beta label off. In essence, the service allows car buyers to check if the price for their next car is on par with the price others have paid for the same vehicle in the past, hopefully bringing some transparency to the automotive retail industry.

TC

TC50: TrueCar May Keep Car Dealers More Honest

Mark Hendrickson

TrueCar joins GoodGuide in helping consumers obtain more information about the products they buy - information that sellers don't necessarily want them to have. In TrueCar's case, that information is simple yet elusive: just how much you should pay for a new car. TrueCar aggregates data from a variety of (mostly unnamed) sources to determine how much money other people have paid for new cars around the country. It then places its findings at your disposal so you can determine whether or not that dealership down the street is offering you a good deal. The outcome, hopefully, is that you save not only hundreds and possibly thousands on your new car but the time it would have taken to comparison shop as well.

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