Nir Eyal

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs about the psychology of products.

The Latest from Nir Eyal

Are Viral Loops Or Viral ‘Oops’ Driving Your App’s Growth?

Editor’s Note: Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. Follow him @nireyal. Recently, MessageMe announced it had grown to 1 million users in

This Will Be The Last Article You Read

<b>Editor’s Note:</b> <em>Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com.</em> I research and write about seductive technology and yet I struggle

Tech Is Making Meetings Worse, It’s Time For Digital Hat Racks

<b>Editor’s Note:</b> <em>Nir Eyal writes about the intersection of psychology, technology, and business at <a target="_blank" href="http://www.nirandfar.com/">NirAndFar.com</a>.</em> The first

Ways To Get People To Do Things They Don’t Want To Do

<b>Editor’s Note:</b><em> Nir Eyal writes about the intersection of psychology, technology, and business at <a target="_blank" href="http://www.nirandfar.com/">NirAndFar.com</a>.</em> A reader re

Escape From Message Hell

<b>Editor’s Note:</b><em> <a target="_blank" href="http://www.nirandfar.com/about">Nir Eyal</a> blogs about the intersection of psychology, technology, and business at <a target="_blank" href="http

Mass Persuasion, One User At A Time

Marketers are increasingly personalizing their products and services to meet their customers’ changing needs. But customization used in conjunction with powerful persuasion techniques is arming mark

Getting Your Product Into the Habit Zone

As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has become a giant hairball of choice-inhibiting noise and the need

Where Have The Users Gone?

<em><strong>Editor’s Note<span class="c3 c7">:</span></strong><span class="c1"><a class="c2" target="_blank" href="http://www.nirandfar.com/about"> Nir Eyal</a></span><span class="c3 c7"> writes a

Infinite Scroll: The Web’s Slot Machine

<strong>Editor’s Note</strong><em>:</em><a target="_blank" href="http://www.nirandfar.com/about"><strong><em> Nir Eyal</em></strong></a><em> writes about the intersection of psychology, technology,

What Sports Can Teach You About Creating Awesome Products

<strong>Editor’s Note:</strong> <em>This guest post is co-authored by <a target="_blank" href="http://www.google.com/url?q=http%3A%2F%2Fwww.nirandfar.com%2Fabout&sa=D&sntz=1&usg=AFQjCN