LG announces the first 50 participants in its LG Nova program

Image Credits: LG Nova

LG’s innovation center — LG Nova among friends — today announced that it has selected the first 50 companies for its Mission for the Future global challenge competition. From 1,300 applicants, the company picked its first cohort to start building opportunities with the startups. Nova itself is a counterpoint to profit-focused corporate venture capital outfits, and is instead focusing on abilities to collaborate with the LG conglomerate across the board, in a few key verticals: the metaverse, connected healthcare, smart homes, electric vehicles (EV) and the wonderfully fuzzily named tech for good.

The first official “First 50” group represents innovations “in industries that will have the most immediate impact on society now and in the future,” as LG describes it. 

“These companies represent the top of the diverse pool of innovative ideas and companies who applied to our Mission for the Future challenge to address the challenges facing our community. In these companies, we see great potential opportunities to explore transformative changes that will take our commitment of innovating for a better life to the next phase,” said LG Nova head Dr. Sokwoo Rhee, senior vice president for innovation at LG Electronics. “Our work with these companies will be guided by our role as a leading global innovator of next-generation products, technologies and services as we help them accelerate their growth and deliver positive impact to the world.”

I spoke with Dr. Rhee in great detail earlier this year, to figure out how startups can work with LG Nova:

LG and the hunt for the next-gen corporate incubator

Here’s the full list of companies that made the cut:

Connected Health

The Metaverse

Energizing Mobility

Smart Lifestyle

Innovation for Impact

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