Media & Entertainment

Walmart in China is now testing same-day grocery delivery from Dada via WeChat

Comment

walmart china

Walmart has just begun testing same-day grocery delivery, called Walmart To Go, in one of its stores in China, months after the American retail titan expanded grocery delivery in its homeland.

The service is accessed through a mini-program within WeChat — the Tencent-owned messaging platform Walmart partnered with earlier this year in order to better reach its Chinese customers. The retailer hasn’t made a formal announcement about the same-day grocery delivery because the service is being tested while Walmart collects customer feedback. However, there is signage in the store that informs customers about the option.

walmart delivery china
Customers near Walmart’s Xiangmihu store can now have groceries delivered to their doorsteps within one hour.

The test is taking place in the main Walmart WeChat mini-program, and appears when you select the store where the delivery service is enabled.

The feature allows Walmart’s WeChat customers to place orders on mobile and then receive delivery in as little as one hour. Nearly 8,000 SKUs are available on the service, Walmart says, including fresh products, condiments, snacks, baby items, personal care items, homecare items, a range of products from Walmart’s private brand Great Value and Walmart’s Direct Import products sourced from around the world.

In addition, customers who shop in the store using Walmart’s Scan and Go for quick checkout can now easily re-order those items from home through the service.

Though the deliveries are provided by Dada, the new Walmart to Go service is not directly related to the recent investment that JD.com and Walmart jointly made to deepen JD’s “borderless retail” strategy that blends online and offline shopping, the company clarified with TechCrunch.

In August, the Alibaba archrival and Walmart poured $500 million into Dada-JD Daojia, which is part-owned by JD and offers same-hour grocery delivery across 63 Chinese cities. JD and Walmart’s tie-up dates back to 2016, when the Chinese online retailer scooped up the American firm’s Chinese e-commerce marketplace Yihaodian.

However, Walmart To Go is another of Walmart’s ominchannel  initiatives — this one, focused on personalizing the shopping experience for the customer by way of product recommendations and coupons customized to the individual user. Explained a company rep, Walmart to Go is just one more channel to serve customers shopping through the WeChat mini-programs.

At TechCrunch Shenzhen, Walmart’s senior director of e-commerce in China, Ted Hopkins, confirmed the test being advertised in the Walmart Xiangmihu store (or known to Shenzhen customers as 沃尔玛 香蜜湖店) is brand-new. It’s been operating for about a week, he said, and invited the event attendees to go check it out and offer feedback.

The store is located near Walmart’s offices in the city, which could be why it’s the first to launch the service. It’s also the first to test Walmart’s new mini-program that allows in-store shoppers to access a digital map that shows the location and stock status of store inventory.

walmart delivery china
The mini-program helps customers locate where these apples are in the store.

Walmart has been working on integrations with WeChat since the beginning of the year, then began scaling the programs in earnest in late March to early April 2018. It rolled out its Scan-and-Go technology, which allows Chinese shoppers to scan items in their shopping cart, then pay using a program within WeChat. In a five-month period, Walmart scaled this from 10 stores to more than 400 stores.

Walmart’s tie-up with WeChat appears as a logical move as its ally JD.com counts Tencent as a major shareholder. Meanwhile, Alibaba’s e-commerce platforms, including Tmall and Taobao, are noticeably absent within WeChat, as links to these services are blocked on China’s biggest messaging app.

Since becoming an option within WeChat through the platform’s mini-programs, customers are adopting this sort of digital payment method at scale. Its best performing store has over 40 percent order penetration, Hopkins noted.

More TechCrunch

The spam reached Bluesky by first crossing over two other decentralized networks: Mastodon and Nostr.

The ‘vote Trump’ spam that hit Bluesky in May came from decentralized rival Nostr

Welcome to TechCrunch Fintech! This week, we’re looking at the continued fallout from Synapse’s bankruptcy, how Layer wants to disrupt SMB accounting, and much more! To get a roundup of…

There’s a real appetite for a fintech alternative to QuickBooks

The company is hoping to produce electricity at $13 per megawatt hour, which would be more than 50% cheaper than traditional onshore wind.

Bill Gates-backed wind startup AirLoom is raising $12M, filings reveal

Generative AI makes stuff up. It can be biased. Sometimes it spits out toxic text. So can it be “safe”? Rick Caccia, the CEO of WitnessAI, believes it can. “Securing…

WitnessAI is building guardrails for generative AI models

It’s not often that you hear about a seed round above $10 million. H, a startup based in Paris and previously known as Holistic AI, has announced a $220 million…

French AI startup H raises $220M seed round

Hey there, Series A to B startups with $35 million or less in funding — we’ve got an exciting opportunity that’s tailor-made for your growth journey! If you’re looking to…

Boost your startup’s growth with a ScaleUp package at TC Disrupt 2024

TikTok is pulling out all the stops to prevent its impending ban in the United States. Aside from initiating legal action against the U.S. government, that means shaping up its…

As a US ban looms, TikTok announces a $1M program for socially driven creators

Microsoft wants to put its Copilot everywhere. It’s only a matter of time before Microsoft renames its annual Build developer conference to Microsoft Copilot. Hopefully, some of those upcoming events…

Microsoft’s Power Automate no-code platform adds AI flows

Build is Microsoft’s largest developer conference and of course, it’s all about AI this year. So it’s no surprise that GitHub’s Copilot, GitHub’s “AI pair programming tool,” is taking center…

GitHub Copilot gets extensions

Microsoft wants to make its brand of generative AI more useful for teams — specifically teams across corporations and large enterprise organizations. This morning at its annual Build dev conference,…

Microsoft intros a Copilot for teams

Microsoft’s big focus at this year’s Build conference is generative AI. And to that end, the tech giant announced a series of updates to its platforms for building generative AI-powered…

Microsoft upgrades its AI app-building platforms

The U.K.’s data protection watchdog has closed an almost year-long investigation of Snap’s AI chatbot, My AI — saying it’s satisfied the social media firm has addressed concerns about risks…

UK data protection watchdog ends privacy probe of Snap’s GenAI chatbot, but warns industry

U.S. cell carrier Patriot Mobile experienced a data breach that included subscribers’ personal information, including full names, email addresses, home ZIP codes and account PINs, TechCrunch has learned. Patriot Mobile,…

Conservative cell carrier Patriot Mobile hit by data breach

It’s been three years since Spotify acquired live audio startup Betty Labs, and yet the music streaming service isn’t leveraging the technology to its fullest potential — at least not…

Spotify’s ‘Listening Party’ feature falls short of expectations

Alchemist Accelerator has a new pile of AI-forward companies demoing their wares today, if you care to watch, and the program itself is making some international moves into Tokyo and…

Alchemist’s latest batch puts AI to work as accelerator expands to Tokyo, Doha

“Late Pledge” allows campaign creators to continue collecting money even after the campaign has closed.

Kickstarter now lets you pledge after a campaign closes

Stack AI’s co-founders, Antoni Rosinol and Bernardo Aceituno, were PhD students at MIT wrapping up their degrees in 2022 just as large language models were becoming more mainstream. ChatGPT would…

Stack AI wants to make it easier to build AI-fueled workflows

Pinecone, the vector database startup founded by Edo Liberty, the former head of Amazon’s AI Labs, has long been at the forefront of helping businesses augment large language models (LLMs)…

Pinecone launches its serverless vector database out of preview

Young geothermal energy wells can be like budding prodigies, each brimming with potential to outshine their peers. But like people, most decline with age. In California, for example, the amount…

Special mud helps XGS Energy get more power out of geothermal wells

Featured Article

Sonos finally made some headphones

The market play is clear from the outset: The $449 headphones are firmly targeted at an audience that would otherwise be purchasing the Bose QC Ultra or Apple AirPods Max.

6 hours ago
Sonos finally made some headphones

Adobe says the feature is up to the task, regardless of how complex of a background the object is set against.

Adobe brings Firefly AI-powered Generative Remove to Lightroom

All cars suffer when the mercury drops, but electric vehicles suffer more than most as heaters draw more power and batteries charge more slowly as the liquid electrolyte inside thickens.…

Porsche Ventures invests in battery startup South 8 to boost cold-weather EV performance

Scale AI has raised a $1 billion Series F round from a slew of big-name institutional and corporate investors including Amazon and Meta.

Data-labeling startup Scale AI raises $1B as valuation doubles to $13.8B

The new coalition, Tech Against Scams, will work together to find ways to fight back against the tools used by scammers and to better educate the public against financial scams.

Meta, Match, Coinbase and others team up to fight online fraud and crypto scams

It’s a wrap: European Union lawmakers have given the final approval to set up the bloc’s flagship, risk-based regulations for artificial intelligence.

EU Council gives final nod to set up risk-based regulations for AI

London-based fintech Vitesse has closed a $93 million Series C round of funding led by investment giant KKR.

Vitesse, a payments and treasury management platform for insurers, raises $93M to fuel US expansion

Zen Educate, an online marketplace that connects schools with teachers, has raised $37 million in a Series B round of funding. The raise comes amid a growing teacher shortage crisis…

Zen Educate raises $37M and acquires Aquinas Education as it tries to address the teacher shortage

“When I heard the released demo, I was shocked, angered and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine.”

Scarlett Johansson says that OpenAI approached her to use her voice

A new self-driving truck — manufactured by Volvo and loaded with autonomous vehicle tech developed by Aurora Innovation — could be on public highways as early as this summer.  The…

Aurora and Volvo unveil self-driving truck designed for a driverless future

The European venture capital firm raised its fourth fund as fund as climate tech “comes of age.”

ETF Partners raises €285M for climate startups that will be effective quickly — not 20 years down the road