YouTube tightens rules on kid-related content

YouTube, that strange stew of the best and worst content on the web, is cracking down on abuse and error relating to kid-focused video. Jokers and questionably ethical creators who targeted kids or used them in their videos will have a harder time getting viewers and getting money.

The tendency of kids to watch a series of algorithmically suggested videos led some YouTubers to attempt to slip their content into the designated kid-friendly streams. Putting Peppa Pig in their video, for example, to get it recognized as featuring that friendly critter, then having Peppa Pig visit a slaughterhouse or something. Funny if you’re a bored teen, but not if you’re YouTube’s ad department.

Content with kids in it but not for kids has also been a problem. I don’t know why 150 million people want to watch a little girl cry through a blood-filled mouth for two minutes, and I don’t want to know. But it’s probably not the kind of thing you want queued up for the little ones.

In order to combat this “growing trend,” Google is battening down the hatches around kid-friendly content in a handful of ways:

Hopefully that prevents a few parents from having to answer awkward questions about butchering methods or why a banana would need a hammock.

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