This is Amazon’s new $70 Fire TV with 4K and HDR support

If you were starting to feel like it’d been a while since Amazon upgraded the Fire TV (the company’s answer to things like the Chromecast and Apple TV), you wouldn’t be wrong. The last big upgrade the Fire TV box got was at the end of 2015.

Until today!

Amazon has just announced an all-new Fire TV amongst a series of rapid-fire product debuts happening right now in Seattle.

Here’s what we know so far:

It’ll sell for $70 on its own when it ships later this year, or you can buy it for $80 in a bundle with an Echo Dot. That’s $20 less than the previous-generation Fire TV, $100+ less than the 4K Apple TV and the same price as Google’s Chromecast Ultra, which doesn’t come with a dedicated remote. (There’s also a Fire TV Stick and Echo Dot bundle for $60 that’s available, if you prefer that form factor). Amazon is pushing hard here.

The device isn’t shipping until October 25, but is already available for pre-order from Amazon’s website.

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