Nvidia will be delivering the official 2017 CES keynote address, and it’s probably going to cover a broad range of topics. The company is basically doing a ton of interesting things in verticals ranging from self-driving cars to AI to media and more, and it’s really proving that being a GPU leader can pay huge dividends in a world where parallel processing is one of the most technically important fields of innovation.
Everyone from Google to Facebook to brand new startups are doubling down on their efforts to drive advances through machine learning and AI, and Nvidia’s position makes it uniquely able to ride this wave. So it only makes sense that Nvidia would set the tone for this year’s CES, where AI plays a pivotal role. We’ll be bringing you all the news live from the keynote, which kicks off at 6:30 PM PT, so join us then.
It’s really over. Bye!
https://techcrunch.com/events/ces-2017/ or just scroll up, it’s super obvious at the top of the page
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He’s wrapping things up, going through the high points.
“No more announcements.” But he’s still up there, yakkin about CES. Talking about how AI is making everything possible, “the dreams we’ve dreamed.”
Huang: “Let’s make sure none of our kids ever have to drive.”
Hope these guys don’t hurt their hands patting each other on the back so hard! “No you’re the best.”
Keogh: “We’re talking highly automated vehicles in numerous situations by 2020. This is huge.”
There’s an AI Q7 that’s been trained for 4 days on an obstacle course nearby.
Keogh on AI: The cool tech is the “secret sauce” behind better Audi sales.
Talking about the long and fruitful collaboration between the two companies. “When we first started, the car had no internet.”
Nvidia and Audi will have cars on the road by 2020 with Nvidia AI inside.And here’s Scott Keogh, President of Audi America!
“Without a great car company to partner with, it’s hard to realize this vision. So today we’re announcing Audi and Nvidia will partner to provide the next generation of AI cars.”
“Just one more announcement.”
“With a little bit of luck,” some updates in March.
“They serve every single car company in the world. Unbelievable reach.”
“It’s going to take an enormous amount of engineering to transform the automotive industry.” Bosch is going to adopt the Nvidia drive computer! Bosch be huuuge
Big supplier in Europe, but not something you’re probably familiar with unless you’re familiar with automotive industry. They’re going to be putting together the production computer.
ZF is Nvidia’s auto supplier partner.
Huang: this is super hard. But it’s also super important.
Also working with Here.
Other partners: TomTom in Europe, Zenrin in Japan (“Japan’s roads are incredibly complicated. Mapping Japan is an extraordinary task.”)
“Every car company in the world, any car you build, should be able to drive anywhere in the world.”
Baidu, “incredible partner of ours.”
MapWorks for instance – all the stages of mapping, from what the car sees to what the datacenter sees, how those datasets are reconciled, and so on.
He’s talking about the APIs and specific bits of the self-driving platform.
Huang is holding the Xavier, his phone, and the mic in his hands. What can’t he do?!
Focus on reaction time. “Reaction time is safety.”
Showing off the self-driving computing stack. “These things are probably the most complex computers we’ve ever built.”
Talking about adding Google Assistant to the car as well. “We’ll surely have that.”
Lip reading too! “Take me to Starbucks.” So basic!
“Uh oh, shouldn’t do that” as she checks her phone.
Video of Janine in a car. Janine is an Nvidia employee. The AI recognizes her face, sees where her head is pointing, where her eyes are gazing.
“The AI should be paying attention to you too. Maybe you’re not paying attention. Maybe you’re dozing off. Maybe you had a little bit…. too good of a time. Maybe it notices you’re a little agitated and should pull over.” Your car will judge you!
I hope you can set the amount of information that co-pilot gives you. In this demo, it’s mostly alerting you of stuff you can easily see yourself.
It’ll chirp up when something is happening – someone coming up from behind super fast or something. “CAREFUL” it yells!
The car knows where you’re looking and not looking. Theoretically.
Even when you’re driving, it’ll keep its robo-eyes open and watch for things like obstacles, bikes you might not see…
It’s an AI that’s watching everything inside and outside the car. “This car has incredible perception ability. If only the AI was running all the time. It should be driving or looking out for you!”
“The AI should be a Co-pilot.” And that’s the name of the new feature, AI Co-Pilot.
There are places where the AI’s confidence is not high – it knows the path, but perhaps some blocks aren’t well mapped so it will pass control over to you.
“It’s incredibly fun watching bb8 zipping around.” Huang is back and talking obviously.
The audience likes it. Or maybe they just liked that song!
Like Frederic says, they’ve been doing this for a while. But this chip appears to be the production one.
This is pretty much the same video Nvidia showed last year — just a different chip.
Some jaunty music as BB8 does its thing and we are treated to nice viz of how it perceives the road.
Video of the Nvidia self-driving car!
Thirty trillion operations in 30 watts. “Let me show you now what our AI car computer can do. We created a car called BB8.”
“The reliability level of this computer is bar none.”
“8 high-end CPU cores, 512 cores of our next GPU.”
“Perceive, localize, reason, drive.”
This is the miniaturized brain of a self-driving car. Only draws 30 watts!
Xavier AI Car Supercomputer. 8 core custom ARM64 CPU, 512-core Volta GPU!
In this case it was about comparing a computer’s “perception” to the records others have compiled – maps, facts, shapes, etc.
He’s talking about a priori and a posteriori knowledge! This is a real renaissance man.
“AI IS THE SOLUTION”
Explaining how it’s nearly impossible to just tell a computer how to drive, but deep learning allows them to learn on their own. It’s about “building a mental model to perceive your surroundings.”
The technology to do this stuff has only recently become possible, he says. Hooking into that AI, GPU thing.
Your car will be “your most personal robot.”
It’s true though that autonomous vehicles would contribute immensely to a reduction of waste and crowding, especially in cities.
Parked cars though, he hates ’em!
Humans are the cause of waste, he says. The robots should run things (that’s my interpretation)
“Everything we enjoy, everything we own, everything we eat and nourish our families with is owed to transportation.”
Running a few stats on cars, rideshares, trucking, buses. He sounds almost tender in his appreciation of what vehicles do for us.
“Now let’s talk about AI for transportation.”
Here Come The Cars
New Shield costs $199, available later this month. Pre-order now! NOW!
This is the same IoT pitch we’ve been hearing for years from all the players, of course, but this is a good play.
“Mark Zuckerberg has awesome programming skills and while he can build it for his home, we thought we should build it for yours.”
“Our house is gonna become an AI. The vision of Jarvis will be realized.
SmartThings is the protocol, btw.
They decided to watch Stranger Things.
“OK Google, show me some popular TV shows.” Is that how you google assitant and chill?!
A dude in his house, talking to his AI. Kinda sad
It’s a video!
Nvidia really jumping on the pervasive IoT tip here.
Far field processing, echo cancellation, and it picks up your speech from up to 20 feet away. It triangulates your position as well, so it knows where to send the hunter-killers.
Nvidia Spot, a tiny — i’m gonna say ping pong ball sized thing, you plug it in and it syncs up with the Shield.
A peripheral for shield, it’s a tiny mic!
“You shouldn’t have to lean over to the coffee table and yell commands at it all the time.” You should be able to talk to “your AI agent” all the time, no matter where you are. “Ask it about the weather.”
Google Assistant is pretty much anywhere Android appears now, so this isn’t really a surprise.
Now you can talk to your TV, if you don’t already. I do.
Oh… “we decided to work with Google to create the world’s first Android TV with Google Assistant.”
“But we didn’t stop there!!”
4K HDR gaming as well through Steam, though what games are available? You might want to just stream through your gaming PC.
If you ever find yourself owning a 4K HDR TV, this is the only streaming thing you need, maybe.
Amazon, Netflix, Youtube, Google Play, Steam, and Nvidia Games support.
Huang just announced the new Shield, a streaming box that handles 4K and HDR.
$25 for 20 hours of play, by the way, for Geforce now. Early access starts in March. I figured that out from Darrell’s photo below
Now moving on to “Reinventing TV.”
You’ll be charged per hour on Geforce now, and for the power of the PC you’re… renting? Virtually observing?
Presumably this is a live video of the game running on a cloud platform, like Playstation Now, OnLive and the like.
Rise of the Tomb Raider on iMac? That unpossible? But it is happening! This game is pretty good by the way.
Basically they’re launching the same Steam account on both computers, neither of which is really a powerhouse. But they’re all the latest cool games – Astroneer, Rise of the Tomb Raider, etc.
How will you get modern gaming done perfectly, or even at all, on a Mac? We’re about to find out.
But Huang is talking about the Windows laptop on the left – “everything works perfectly.”
An iMac is being shown.
“It turns any of your PCs into essentially your most powerful gaming PC. And it’s all in the cloud.” Here comes the demo
But! “The team has finally done it.” GeForce Now for PCs.
Tried… and died.
Well, OnLive tried it!
What if… we were to put a gaming PC in the cloud? (Huang asks)
He notes that there’s really no way to put a new card in an old, small laptop. And many people aren’t really up to it.
He’s talking about the folks who don’t have a sick graphics card to run Crysis on.
Giant text reads: 1 BILLION PC USERS NOT GAME READY
OK, there goes Aaryn. Huang is hyped.
Never played Mass Effect, but for what it’s worth, Mr. Lynley here is getting unusually excited about this game.
I just died.
It’s over! March 21 is the release date, by the way.
Killin some robots. Usin some powers.
Showing the menus and UI. The volume is nice and loud. The peeps from moving the menu around are drilling into my brain.
This video will probably be up on the Nvidia site soon, so you can get all the cool visual details there. A ship… is flying… it’s landing…. there are others!!
This is all running on a GTX 1080. Not a live demo but live captured.
“They’re gonna tear down everything you show them… Every one of those frames is going to be stop-framed and dissected endlessly.” -Huang.
It was transformational for me. +100 Huang love.
It’s gettin real nerdy up there. Jen-Hsun Huang just explained some complex sci-fi physics about reducing your mass to zero so you can achieve faster than light travel. Everyone loved it.
Aaryn is introducing this game, which is one of the most anticipated of 2017. The original trilogy, the Frostbite engine, and so on.
Oh, here’s Aaryn Flynn from Bioware to show off Mass Effect Andromeda!
Nvidia has been pushing more and more onto your computer with its Geforce Experience software – it’s not just drivers anymore, they have been integrating sharing and other things.
They’re announcing Geforce Connect, a way to capture and share images within games.
PC gaming is thriving, Geforce is thriving, and all of that is powering our incredible R&D budget.”
Talking about Twitch now – 2 trillion minutes of gaming watched. That’s a lot!
“Gaming is no longer just about game. It’s now the world’s largest sporting event. In fact esports may be larger than all the other sports combined!”
“Almost every single human today is a gamer.”
That jacket definitely looks like he recently polished it.
The GPU has been fueled by “the single largest simulation industry, the single largest entertainment industry in the world: gaming.”
This particular leather jacket looks really new. I wonder if he upgraded.
“Driving is a skill. it’s not mathematics. Kids can drive, adults can drive. but we do no computation whatsoever. And yet we’ve been able to teach a car how to drive.”
He’s talking about this very interesting voice tech, for instance: https://techcrunch.com/2016/09/09/googles-wavenet-uses-neural-nets-to-generate-eerily-convincing-speech-and-music/
He’s going through some examples of AI enabled by these advances: playing Go, Doom, and other games – learning how paintings and voices are formed, and so on.
Deep learning had “one incredible challenge, one handicap – the amount of processing necessary is absolutely enormous.” But Nvidia to the rescue.
So as this demand goes up, imagine this: not only do big companies that are working on deep learning need them, but Amazon is going to have to buy up a ton in order to offer that power to developers.
Nvidia loves to open its keynotes with short lectures on deep learning. This one is no exception.
Huang is explaining the basics of how deep learning works – its “layers and layers and layers of artificial networks.”
“Machine learning met the GPU, and the big bang of AI happened. This technique allows software to write software.”
So Nvidia is literally right in the center of this kind of demand. The stock has tripled in the last year. Who saw that one coming!
As Matthew says, Nvidia’s powerful GPUs have turned into general-purpose parallel processors for all kinds of interesting applications.
He wants us to “experience the reality of the holodeck for the first time.”
So, just a quick note. We’re seeing a ton of demand for GPU processing. Amazon, for example, recently rolled out a cloud service built around on-demand GPU usage. GPUs have a big advantage in certain kinds of computations, like AI and gaming.
“Video games is the highest volume, most computationally intensive application the world has ever known.”
A computing model focused on visual and AI computing. Stuff that’s good in parallel.
“We are going through, unquestionably, the most exciting time in the computer industry that all of us have ever witnessed.”
Treat video is over. Here comes Huang again.
Lots of other applications – robotic racing, prosthetics, medical research.
Lots of applications of GPUs here – VR, AR, AI, things like that.
“It all starts with our power to imagine.”
He is the Mike Butcher of CEOs — can’t be seen in public without a leather jacket.
Titanfall 2 video… and that’s Final Fantasy XV. This is about games.
He is like invisible in that lightning!
“We have a special treat for you.” It’s a video…
In a leather jacket, naturally.
And here is the man himself! Jen-Hsun Huang on stage.
Nvidia was last year’s #1 performing company in the S&P 500. Go Nvidia!
“Nvidia is at the center of the greatest computing challenge of all time: AI.”
Gary is talking about how huge the gaming world is now, and how Nvidia’s work on the GPU has enabled it.
“Welcome to CES 2017. We are so happy to welcome a true visionary…” who do you think that could be? Jen-Hsun Huang, of course.
Looking trim, Gary!
Here’s Gary Shapiro on stage!
“It’s that moment where you just see that ‘whoa’ come out of their face.”
Big focus on startups in this opening video.
Lots of footage of people being hopeful at CES, talking about the power of technology. And people! Gary says they’re important.
(Just kidding, the liveblog is just starting. Moving right along.)
We made it! Time to wrap up guys. Thanks for joining all.
Talking to reporters about what it’s like to report on CES.
We were just on there!! I saw our stage! We’re famous, guys!
“We pretty much build a city for four days of use, then we have to take it down and start all over again.” Good idea or bad idea, though?
This is the 50th CES, if you didn’t know. 2.5 million square feet this time.
We’re starting with a video starring CEA head Gary Shapiro.
Stop trying to make VOG happen, Nvidia. It’s not going to happen! Oh! The lights are dimming.
According to Nvidia, the loudspeaker’s name is actually the Voice of God. Noted.
The music has changed to an anticipatory instrumental and the voice of god has told us to silence our phones. I think the keynote approacheth.
Remember when it was Nvidia that fed us?
Indeed, it is very likely reporters have not been fed today.
Here is what Nvidia has to say about the crowd tonight: “Interesting crowd here. You can tell the reporters, they’re deep in their thin and lights. You can tell the better fed, beefier business types; they’re near the front exchanging new year’s hugs. Toward the back are the enthusiasts. They’re younger, look like they’re having a better time.”
Okay we are going to start in a few minutes is what it sounds like, according to the loudspeaker. The loudspeaker, however, told us the Faraday Future keynote was going to start on time and it was 10 minutes or so late. I don’t trust the loudspeaker at CES. At least they are playing a Foo Fighters song.
Nice and cool at the front!
I don’t know any of these songs.
Also! It’s hot in here. Is this a thing at CES? I’m new here.
Nvidia’s pre-keynote music choices are questionable, but at least they are keeping the volume down.
it still looks like this so I’m reposting this image.
Really though, Nvidia has had a big year and lots of people are wondering what they’re doing next to keep the momentum going. Hopefully our hero will shed a little light on the plan to keep Nvidia on top.
I wrote what I wrote.
375 cubit feet of 500 total are now filled with human people. We’re getting close.
that’s possibly the most heroic CEO image of all time.
Look at this guy.
There’s a good chance we’ll also hear about some new Nvidia hardware – a consumer device like a Shield successor, maybe even a VR headset or collab.
Nvidia used to host a really small keynote with good food and drinks in other years. This is the first time they are doing a huge CES keynote like this. But there’s no food and there are no drinks to be seen anywhere.
We’re just waiting for the fun to start while listening to some amazing music. Someone shazam this.
Nvidia is the power behind the Nintendo Switch, we understand. Darrell and I are super pumped that this may possibly be mentioned.
This guy to our left is rocking an amazing old laptop with VGA and serial outs. I think it’s a Panasonic CF-W9.
Darrell and I are excited to be here! Nvidia!!
I think closets are bigger than that, Darrell.
I’d guess 500 cubic feet Devin.
Maybe it’ll burst through the backdrop, Kool-aid man style
How huge is it??
In fact I would expect a car to drive out on stage but I don’t see anywhere it could come out from. Jen-Hsun Huang is a clever guy, though. If anyone can do it, he can.
Filling up here, this auditorium has a huge capacity.
Fact is Nvidia has been smart in getting in on the self-driving stuff and machine learning. He’s definitely going to talk about how awesome they are doing in those areas.
We’re expecting some big talk (as usual) from Nvidia head honcho Jen-Hsun Huang. He’s a good trash talker.
Same heads but now with better depth of field.
Note: we will not be all-capping NVIDIA for the purposes of this liveblog. Be at peace with this.
Great seats, sorry for those heads though.
We’re here! Hi!
- Founded 1993
- Overview Nvidia specializes in the manufacture of graphics-processor technologies for workstations, desktop computers, and mobile devices. The company, based in Santa Clara, California, is a major supplier of integrated circuits used for personal-computer motherboard chipsets, graphics processing units (GPUs), and game-consoles.
- Location Santa Clara, CA
- Categories GPU, Hardware, Software, Virtualization
- Website http://www.nvidia.com
- Full profile for Nvidia