And The Oscar Goes To… Samsung, Jennifer Lawrence, And Selfies

Though none of them actually walked away with a tiny golden statue, Samsung, Jennifer Lawrence, and a particularly star-studded selfie definitely won the Oscars last night, at least according to social media.

PopTip data, which analyzes natural conversation across Instagram, Facebook and Twitter in real-time, revealed that Samsung stole the show. Some of the top ten phrases about Oscars advertisers included mention of the Galaxy Note, the Galaxy s5, and Samsung’s sponsored selfie, which ended up being the most retweeted photo of all time.

In fact, the picture of 11 celebrities (including Meryl Streep, Bradley Cooper, Julia Roberts, Brad Pitt and Lady Jennifer Lawrence) was so popular on the Twitterverse that it broke the platform for a good twenty minutes, with over 2 million retweets. What with the massive Samsung sponsorship for the Oscars, it only makes sense that the historic selfie was taken with a Galaxy Note.

The electronics giant was mentioned more than 5,000 times throughout the show, and there were nearly 30,000 unique conversations about Ellen’s Samsung selfie.

What does this mean for Samsung? Well, it’s interesting to note that Samsung has shifted some of its focus from the Galaxy S line to the Note line, which is growing rapidly. Samsung also premiered a Galaxy s5 ad during the show. Plus, every single celebrity was happily Tweeting, Facebooking, and Reddit-browsing using Samsung products that featured prominently in the crowd and backstage shots.

Also worth noting is the fact that Ellen DeGeneres was seemingly tweeting backstage photos and posts with an iPhone (not a Galaxy Note) backstage at the show. You know, where Samsung can’t get mad about it.

In other social media news, Jennifer Lawrence is still our favorite person in the world, considering she was the most tweeted about celebrity at the event. “Jennifer Lawrence fell” was the most shared phrase during the red carpet program, and it was one of the top ten most tweeted phrases of the evening. Overall, there were 18,354 unique conversations about Jennifer Lawrence throughout the evening.

Samsung, J-Law, celebrity selfies and Aaron Levie’s blue shoes would like to thank their family, friends, and the Academy. (Cue music.)


Bonus: If you want to get in on that selfie from the Oscars, try out this little tool.