The new collection comes hot on the heels of a $13.5 million Series B funding round, led by the Highland Consumer Fund alongside Madrona Venture Group, Acton Capital Partners and Jeff Mallett.
The company has been around since 2008, launching just a year after one of their biggest competitors, Bonobos. The company has been experimenting with a new program as well, erecting pop-up shops to gain more traffic and higher engagement from users.
In early March, Indochino launched its Traveling Tailor Program, which brings pop-up stores to various cities and lets gentlemen be fitted in real life.
According to the founders, the Series B round will help Indochino continue its marketing programs (including Traveling Tailor) as well as bring new styles and designs to its users, such as the Ultimate Spring Line.