Canadian online retailer IndoChino offers a traditionally offline product, tailor-made suits.
In 2006, founder and then university student All Heikal Gani wanted a suit that looked good at a reasonable price but couldn’t find anything he liked. “Designer suits were way too expensive, but the polyester suits he could afford were of poor quality and just didn’t fit” is the official line, and as anyone who has purchased a suit knows, it’s also 100% right. Gani wrote a business plan for tailor-made men’s suits sold over the internet, then teamed up with fellow student Kyle Vucko to bring the idea to market.
The suits are sourced from China, with company maintaining an office in Shanghai to oversee production in addition to their head office in Victoria, British Columbia.
The site closed its second round last week from Burda Digital Ventures. Canadian investor Boris Wertz (W Media Ventures) led the original seed round.
Suits start at $199 (USD) and they would appear to ship outside of North America as well. There is advice on the site on how to obtain your measurements and each suit comes with a perfect fit guarantee.