In fact, the ad itself is called “Bounce.”
There’s plenty to be proud about with Apple’s latest generation iPods, especially the 5th gen touch with a 4-inch Retina display, Siri, and a more powerful A5 chipset. But in this ad, Apple’s chosen to play the color card, as the entirely new family of iPods now comes in a variety of color flavors.
Perhaps the next ads will focus on theiPod Nano‘s resurrected display or Siri’s presence on the all-new iPod touch.
For now, get down to Willy Moon’s “Yeah Yeah” and don’t forget to put a little bounce in your step.