Flipboard Begins Sourcing Content From Kickstarter, Picks Projects Focused On Future Of Publishing

@sarahpereztc / 7:00 am PDT • October 4, 2012

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Flipboard, the popular social news magazine for iOS and Android, is now turning its editorial eye to the land of Kickstarter. Starting today, the company will begin sourcing projects from the crowdsourced funding platform which it will then include in various sections of its Content Guide. Because Flipboard is most interested in the future of publishing and content distribution, the initial group of projects selected focus specifically on that subject matter. Going forward, Flipboard says it expects to add a couple more projects per month to its curated content collections.

The projects won’t be getting their own dedicated “Kickstarter” selection within Flipboard, to be clear, but will rather be added to the sections where they make the most sense. And while the focus is on new ideas in publishing, that doesn’t necessarily mean it’s about the tools and technology needed to make those changes. Projects, as you can tell by the list below, are instead representative of what efforts to produce content for the Internet age may look like.

In addition, the projects Flipboard selects aren’t being based on criteria like popularity or general “buzz” on social media and blogs, but are rather chosen by Flipboard’s own editorial team simply because they find them interesting and inspiring.

The first three projects picked include the following:

99% Invisible, Season 3: This radio show is hosted by public radio producer and reporter Roman Mars, and is focused on design, architecture and the largely invisible activity that shapes our world. It’s also the biggest journalism project to be funded on Kickstarter. The project will be added to Flipboard’s Audio section and its Photo & Design category.
Blank on Blank: This project asks journalists to send in their old tapes in order to bring untold tales to life via podcast, radio and YouTube. The Flipboard section will combine Blank on Blank’s audio interviews with YouTube videos, and some of the videos have also been animated. The project will be found in the Flipboard Audio category.
Electric Literature’s Recommended Reading: This project offers one new fiction story per week, hand-picked by Electric Literature’s editors. It will be featured in the Entertainment category.

In November, Flipboard will also add Local Quarterly and Tomorrow Magazine. Unlike many of the projects on Kickstarter, the difference with the efforts Flipboard is choosing is that they’ve already produced some content, whether that’s YouTube videos, SoundCloud files, magazines, or otherwise. So it’s not necessarily a matter of Flipboard telling its user base to go out and fund these initiatives, it’s simply offering the up-and-coming journalists an opportunity to get wider exposure. If Flipboard users then decide they would like to see more from those content producers, they can, of course, choose to back them on Kickstarter.

The move, while seemingly minor, has the potential to make crowdfunded journalism less of a pipe dream. There have been a number of experiments over the past months and years to make this type of storytelling a reality, like Spot.us, Emphas.is, and even other efforts on Kickstarter and Indiegogo, but Flipboard has an audience of 20 million+ users today. Even if a small percentage of them followed through on funding these initiatives, it could be enough to keep these creators’ passion projects alive.

Flipboard Begins Sourcing Content From Kickstarter, Picks Projects Focused On Future Of Publishing

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