Keen On… What Twitter Is Doing To Our Brains (TCTV)
Brain Bugs is an interesting book for both entrepreneurs and marketers. Given that the brain acts as a “computational device,” Buonomano says, it actually controls everything about us – from our associations to our appetites to our buying decisions. And it’s the flaws in our brain, those brain bugs, he explains, that offer the best introduction to how we behave and what we desire and buy.
What Twitter is Doing to Our Brains
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Why Our Brains Aren’t Always Very Good for Us
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How the Brain’s Flaws Shape Our Lives