Keen On… Howard Hartenbaum: “In a Couple of Years, Every Business Will Be Mobile”
Hartenbaum is unambiguously optimistic about monetizing mobile. He believes that mobile will revolutionize the traditional desktop advertising industry, replacing banner advertising with much more intimate and targeted advertising. He is also bullish about mobile as a provider of entertainment and as a commerce enabler. Most encouragingly of all, Hartenbaum believes that mobile is resulting in consumers paying for their content – thereby resulting in writers, musicians and filmmakers once again being able to monetize their work.
What is mobile
This browser does not support the video element.
Why he’s tired of “social”
This browser does not support the video element.
Monetizing mobile
This browser does not support the video element.