Zynga To Provide Customized Mobile Games And Content To AT&T Customers
According to the release, mobile games such as Words with Friends and Zynga Poker as well as customized content will be featured for download on AT&T’s shelf in Android Market later this year. AT&T customers will also receive free credits in select games and Zynga giveaways at AT&T sponsored events.
And the carrier says it will be working closely with Zynga to “optimize the mobile gaming experience for AT&T customers.” For example, the company is looking to develop ways to extend battery life of smartphones while playing games.
For Zynga, AT&T’s promotion is a way to tap into an additional userbase for mobile, which we know is a big strategy for the gaming company. It’s also a way to promote its brand outside of social network Facebook.