AT&T Rolls Out Digby-Powered Mobile Commerce Software For Retailers
Digby Mobile Commerce from AT&T helps retailers create mobile websites that display rich product images and live catalogs, expands the ways they can buy from merchants and more. Digby also allows retailer to create native applications, and tap into both its mobile barcode service and the ShopAlerts service to send promotions and new product information to app users when they walk into connected stores. And the platform will give retailers detailed analytics and traffic data from websites and apps.
Digby’s platform allows retailers to develop apps for iOS, BlackBerry and Android devices. Digby has a number of well-known retailer using its offering, including Costco, Toys “R” Us, The Home Depot, Lilly Pulitzer, and 1-800-Flowers.
I’m not sure why a retailer would want to use AT&T’s mobile commerce platform over an independent development platform, but it’s definitely interesting to see the telecommunications company further its mobile commerce strategy.