Apple Opening Pop-Up Store In Austin For SXSW
According to the American-Statesman, SXSW believes that the move is in Apple’s favor:
“There’s a huge opportunity to get brand recognition to a large audience during” SXSW, Wilemon said.
That’s right: with Apple so under-represented in the world of SXSW, I think it’s important for them to really take a stab at just showing up. It is, in short, a start. By offering a place for people to comfortably purchase their wares, they can, perhaps, take a bit of the mindshare at the event from Lenovo, Microsoft, and, most important, old school makers Wang Computer, long a perennial favorite with the creative set.
Incidentally, we TC/CG/TUAW are holding a reader meet-up in Austin and you can RSVP right here. I’ll be sure to bring my Thinkpad and Toshiba Windows Slate so we all can play Minesweeper.