Qriously raises $1.6m to let brands replace mobile ads with questions
Through its SDK offered to mobile app developers, Qriously lets advertisers display questions instead of traditional mobile ads so that they can measure sentiment in realtime but also based on a user’s location. Those advertisers could be ad agencies, marketers, research companies and eventually small businesses – Qriously wants to “democratize mass insight”, says Christopher Kahler, CEO and co-founder – while app developers get a kick back via a pay-per-answer model rather than pay-per-click or transaction.
It’s hoped, therefore, that Qriously will give developers another revenue stream to enable them to offer their mobile app or service for free.
Until this week, Qriously has been operating in ‘stealth’ mode although the startup is already claiming a network of 9 million installs and is testing with “some of the leading market research companies”.