Madvertise launches €5m developer fund (sort of but not really)
What they’re actually offering is to wave their commission on any ads sold for mobile app developers who apply to the program until a total of €5m in ad revenue has been generated via those apps or until 12 months are up (whichever comes sooner).
In other words, presuming €5m in mobile ad revenue is generated via apps that are taking part, Madvertise will handover 100% of that cash rather than the normal 60/40 split (in favour of the app publisher, although it varies) that normally takes place. So, basically, the “fund” consists of approximately 40% of €5m give or take and only if all €5m in ad revenue is generated before the time is up. Or at least I think that’s how it works.
The motivation for this huge giveaway, says Madvertise, is to let mobile app developers and mobile site creators “explore the potentials[sic] of mobile advertising as an income source for their contents[sic]’
That said, it’s not a bad deal either way, even if the announcement is, to put it politely, a little convoluted. For those mobile app developers who want to get in on the deal, more information can be found here.