7digital adds Visual Music Discovery to its arsenal via partnership with Mobile Acuity
Integrated into 7digital’s API, the Visual Music Discovery service will enable developers, record labels and service providers — all of whom 7digital serves as customers — to offer their end users the ability to discover music featured on CD covers, posters, billboards and “other visual advertising mediums” by capturing images with their mobile phones or other camera-equipped mobile devices, such as tablets.
A typical use-case is obvious: point your phone’s camera at a poster or magazine ad, snap a picture and get access to information about an artist or album with the option to preview and purchase a track download from a 7digital-powered download store, of which there are many.
7digital’s partners include RIM’s BlackBerry music download store, Spotify, Shazam, Last.fm, Winamp, Songbird and HMV, which has a 50% stake in 7digital.
While the 7digital API lets developers use and license the 7digital platform, giving access to over 12,000,000 tracks for paid-download, so that they can create new music websites, applications and devices or to integrate music into existing services.