#MWC11 – Twitter's Dick Costolo Says Twitter Will Be Everywhere, On Every Device
“We used to create experiences for our users but now users are creating experiences for each-other.” He cited special initiatives Twitter did with Haiti not because there was commercial benefit, but because it created value for the users. DigitaCell Haiti had proved to be the most effective promoter of Twitter during the earthquakes because it helped the aid initiative.
A Tweet which embodied a mission for the company talked about ChoppedOnion who had done their shopping and commented on the sunset. It’s that kind of simplicity and personal connection which is effectively the life-blood of Twitter.
He also revealed that 40% of all tweets are created on mobile devices. 50% of active users are active on more than one platform.