KindleLendingClub Forced By Amazon To Rebrand; Now BookLending.com
Unfortunately, KindleLendingClub just received a call from Amazon, requesting that the startup change its name and domain. After all, Amazon owns the trademark for ‘Kindle’ and is within its rights to ask the startup to change its name. And Amazon has enforced this in the past.
So, KindleLendingClub is now rebranding as BookLending.com, which is unfortunately not as great of a name for its service. A word of advice to startups—check the trademark data base before picking your name and domain.