Zoopla becomes a top 100 UK website – remember that TV ad campaign?
The three year-old startup can’t, however, claim to best market leader Rightmove. This time quoting MediaTel/UKOM data provided by Nielsen for December, Zoopla bags the number two spot with over a million unique visitors for the month but less than half of that seen by Rightmove. It should also be noted that during this period of growth, Zoopla has run a high profile TV ad campaign.
Still, either way, as we’ve noted in the past, Zoopla has a lot of momentum of late as born out by these figures and its continued acquisition spree, which has seen it roll up competitors and complementary sites in equal measure.
In August of last year, Zoopla acquired property technology company Byteplay Ltd, whose assets include OnOneMap.com, DotHomes.com and Extate.com, along with operating the local ‘propertygazette’ websites bristolpropertygazette.co.uk and coventrypropertygazette.co.uk and a host of others covering UK towns and cities. This followed the purchase of the PropertyFinder Group the year before. While most recently, Zoopla acquired Houseprices.co.uk to complement its own offering.