Online Scrapbooking Platforms Consolidate: Mixbook Buys Scrapblog
This actually a positive exit for a company that seemed to be in trouble. As of last fall, Scrapblog’s traffic was minimal, only receiving 84,000 unique visitors in September. And we received a number of reports that Scrapblog was forced to layoff employees last year.
Similar to Mixbook, Scrapblog offers an online editor that allows users to decorate their scrapbook with text, images, colorful themes, and other embellishments, which can then be shared on the web or printed out. By ways of history, the startup was first introduced back in 2006, briefly went offline, and relaunched in March 2007.
In 2009, the startup brought on a new CEO, Jill Braff, to lead the company after startup’s founder and CEO Carlos Garcia, stepped aside. And last year, Scrapblog raised $2.5 million from Disney’s Steamboat Ventures.
For Mixbook, the acquisition will add a new userbase, and bring new features and creative tools to its existing userbase.